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Business and Management
Portugal
2026

D-Index & Metrics

Business and Management

D-Index
54
Citations
13697
World Ranking
777
National Ranking
7

Research.com Recognitions

  • 2026 - Research.com Business and Management in Portugal Leader Award

Overview

Sandra Loureiro is affiliated with ISCTE - University Institute of Lisbon in Portugal. Their research spans multiple disciplines within business and social sciences, with a strong focus on marketing, consumer behavior, and artificial intelligence applications in service and retail contexts.

They have contributed extensively to the following main fields of study:

  • Business, Management and Accounting
  • Social Sciences

Within these broader fields, their work covers several subfields, including:

  • Sociology and Political Science
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Artificial Intelligence
  • Human-Computer Interaction

The primary topics addressed in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Diverse Aspects of Tourism Research
  • Virtual Reality Applications and Impacts
  • AI in Service Interactions
  • Consumer Retail Behavior Studies

Recent papers authored or co-authored by Sandra Loureiro are:

  • Artificial intelligence in business: State of the art and future research agenda, 2020, Journal of Business Research
  • Past, present, and future of pro-environmental behavior in tourism and hospitality: a text-mining approach, 2021, Journal of Sustainable Tourism
  • Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands, 2020, Journal of Retailing and Consumer Services

Other notable papers associated with their network include:

  • I, Chatbot: Modeling the determinants of users' satisfaction and continuance intention of AI-powered service agents, 2020, Telematics and Informatics
  • The growing complexity of customer engagement: a systematic review, 2020, EuroMed Journal of Business

Their frequent co-authors consist of the following researchers:

  • Ricardo Godinho Bilro
  • João Guerreiro
  • Mariana Berga Rodrigues
  • Jorge Nascimento
  • Heesup Han

Common publication venues for Sandra Loureiro include:

  • Global Fashion Management Conference
  • Journal of Promotion Management
  • Spanish Journal of Marketing - ESIC
  • Journal of Creative Communications
  • Journal of Business Research

In addition to journal articles and conference papers, Sandra Loureiro has authored books published by Springer Nature, including "Marketing and Smart Technologies" (2021).

Best Publications

  • I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents

    Muhammad Ashfaq;Jiang Yun;Shubin Yu;Sandra Maria Correia Loureiro

  • The role of the rural tourism experience economy in place attachment and behavioral intentions

    Sandra Maria Correia Loureiro

  • 20 years of research on virtual reality and augmented reality in tourism context: a text-mining approach

    Sandra Maria Correia Loureiro;João Guerreiro;Faizan Ali

  • Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal

    Sandra Maria Correia Loureiro;Elisabeth Kastenholz

  • The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty

    Sandra María Correia Loureiro;Francisco Javier Miranda González

  • Artificial intelligence in business: state of the art and future research agenda

    Sandra Maria Correia Loureiro;João Guerreiro;Iis Tussyadiah

  • Brand emotional connection and loyalty

    Sandra Maria Correia Loureiro;Kaufmann Hans Ruediger;Vrontis Demetris

  • Value get, value give: the relationships among perceived value, relationship quality, customer engagement, and value consciousness

    Omar S. Itani;Abdul-Nasser Kassar;Sandra Maria Correia Loureiro

  • Understanding the use of Virtual Reality in Marketing: a text mining-based review

    Sandra Maria Correia Loureiro;João Guerreiro;Sara Eloy;Daniela Langaro

  • Examining the role of wine brand love on brand loyalty: A multi-country comparison

    Judy Drennan;Constanza Bianchi;Silvia Cacho-Elizondo;Sandra Loureiro

  • The influence of brand experience and service quality on customer engagement

    Catherine Prentice;Xuequn Wang;Sandra Maria Correia Loureiro

  • Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color

    Holger Roschk;Sandra Maria Correia Loureiro;Jan Breitsohl

  • Exploring behavioural branding, brand love and brand co-creation

    Hans Ruediger Kaufmann;Sandra Maria Correia Loureiro;Agapi Manarioti

  • Brand Coolness

    Unknown

  • The effect of corporate social responsibility on consumer satisfaction and perceived value: the case of the automobile industry sector in Portugal

    Sandra M.C. Loureiro;Idalina M. Dias Sardinha;Lucas Reijnders

  • The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction

    Elisabeth Kastenholz;Maria João Carneiro;Carlos Peixeira Marques;Sandra Maria Correia Loureiro

  • Stakeholder engagement in co-creation processes for innovation: a systematic literature review and case study

    Sandra Maria Correia Loureiro;Jaime Romero;Ricardo Godinho Bilro

  • The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context

    Sandra Maria Correia Loureiro;Marta Almeida;Paulo Rita

  • Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment

    Sandra Maria Correia Loureiro;Holger Roschk

  • Consumer-based approach to customer engagement – The case of luxury brands

    Catherine Prentice;Sandra Maria Correia Loureiro

  • Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

    Ricardo Godinho Bilro;Sandra Maria Correia Loureiro;João Guerreiro

  • Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail

    Sandra Maria Correia Loureiro;Francisco J. Miranda;Michael Breazeale

  • Luxury values and experience as drivers for consumers to recommend and pay more

    Sandra Maria Correia Loureiro;Cristiano Mineiro Branco de Araújo

Frequent Co-Authors

Paulo Rita
Paulo Rita Universidade Nova de Lisboa
Catherine Prentice
Catherine Prentice University of Southern Queensland
Elisabeth Kastenholz
Elisabeth Kastenholz University of Aveiro
Arménio Rego
Arménio Rego Catholic University of Portugal
Demetris Vrontis
Demetris Vrontis University of Nicosia
Heesup Han
Heesup Han Sejong University
Iis P. Tussyadiah
Iis P. Tussyadiah University of Surrey
Amadeu M.V.M. Soares
Amadeu M.V.M. Soares University of Aveiro
Lucas Reijnders
Lucas Reijnders University of Amsterdam
Carlos Marques
Carlos Marques University of Aveiro

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