Justin Paul is affiliated with the Narsee Monjee Institute of Management Studies in India. Their research spans broadly across the domains of Business, Management, and Accounting, as well as the Social Sciences, with a focus on several interconnected subfields. These subfields include Marketing; Sociology and Political Science; Strategy and Management; Information Systems and Management; and Organizational Behavior and Human Resource Management.
Their research interests are reflected in numerous publications covering key topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, International Business and Foreign Direct Investment, and Environmental Sustainability in Business.
Some of the recent papers authored by Justin Paul include:
Their frequent collaborators in research include Ganesh Dash, Mohd Sadiq, Mohd Adil, S. Sreejesh, and Sanjay Dhir. These coauthors have contributed collectively to several studies alongside Justin Paul.
Justin Paul has published extensively in several academic journals. The most frequent publication venues include:
The body of work associated with Justin Paul incorporates interdisciplinary approaches and is situated at the interface of technology, consumer behavior, and strategic management. Their studies address topics with practical relevance for business strategies and marketing frameworks, especially in contexts of digital transformation and evolving consumer dynamics.
Justin Paul;Justin Paul;Alex Rialp Criado
Justin Paul;Ashwin Modi;Jayesh Patel
Justin Paul;Justin Paul;Weng Marc Lim;Aron O’Cass;Andy Wei Hao
Ganesh Dash;Justin Paul;Justin Paul
Jyoti Rana;Justin Paul
Justin Paul;Jyoti Rana
Justin Paul;Justin Paul;Sundar Parthasarathy;Parul Gupta
Justin Paul;Gabriel R. G. Benito
Appalayya Meesala;Justin Paul
Gagan Deep Sharma;Asha Thomas;Justin Paul
Justin Paul;Alexander Rosado-Serrano
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Marina Dabić;Marina Dabić;Bozidar Vlačić;Justin Paul;Justin Paul;Leo-Paul Dana
Parul Gupta;Sumedha Chauhan;Justin Paul;M.P. Jaiswal
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Pradeep Kautish;Justin Paul;Rajesh Sharma
Alexander Rosado-Serrano;Alexander Rosado-Serrano;Justin Paul;Desislava Dikova
Ganesh Dash;Kip Kiefer;Justin Paul;Justin Paul
Jyoti Rana;Justin Paul
Justin Paul;Arun Mittal;Garima Srivastav
Justin Paul;María M. Feliciano-Cestero
Andy W. Hao;Justin Paul;Sangeeta Trott;Chiquan Guo
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