His main research concerns Marketing, Internationalization, Industrial organization, Globalization and Theory of reasoned action. His work on Scale and Service is typically connected to Research opportunities, Prestige and Product as part of general Marketing study, connecting several disciplines of science. Justin Paul interconnects Development theory, Franchise and Knowledge management in the investigation of issues within Internationalization.
His Industrial organization study combines topics from a wide range of disciplines, such as Economic growth and International marketing. His Globalization study combines topics in areas such as Emerging markets, Strategic planning and Process. His biological study spans a wide range of topics, including Marketing science, Positive economics and Empirical research.
His primary areas of study are Marketing, Context, Emerging markets, Internationalization and Advertising. His research on Marketing often connects related areas such as Index. His research in Internationalization intersects with topics in Small and medium-sized enterprises, Globalization, Industrial organization and Knowledge management.
His Industrial organization research integrates issues from Stock exchange and Process. His Advertising research incorporates elements of Consumption and Exploratory factor analysis. His Scale research includes elements of Brand equity, Order, Popularity and Service.
The scientist’s investigation covers issues in Marketing, Context, Entrepreneurship, Advertising and Emerging markets. His work on Scale as part of general Marketing research is frequently linked to Product, thereby connecting diverse disciplines of science. His Scale study integrates concerns from other disciplines, such as Tertiary sector of the economy, Service provider and Service.
In his research on the topic of Entrepreneurship, International new venture is strongly related with Internationalization. His Advertising research incorporates themes from Mechanism and Consumption. His work in Emerging markets tackles topics such as Quality which are related to areas like Cognitive dissonance and Prosperity.
Justin Paul mostly deals with Marketing, Entrepreneurship, Industrial organization, Engineering ethics and Prestige. Justin Paul has included themes like Optimism, Pessimism and International new venture in his Marketing study. The various areas that Justin Paul examines in his Entrepreneurship study include Phenomenon, Order and Public relations.
His Industrial organization research is multidisciplinary, incorporating elements of Small and medium-sized enterprises, Diffusion of innovation theory, Globalization and Point. Justin Paul has researched Small and medium-sized enterprises in several fields, including Emerging markets, Open innovation, Evolutionary theory and Specialization. His Prestige studies intersect with other subjects such as Scale, Product, Service, Tertiary sector of the economy and Research opportunities.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Predicting green product consumption using theory of planned behavior and reasoned action
Justin Paul;Ashwin Modi;Jayesh Patel.
Journal of Retailing and Consumer Services (2016)
Consumer behavior and purchase intention for organic food
Justin Paul;Jyoti Rana.
Journal of Consumer Marketing (2012)
Consumer behavior and purchase intention for organic food: A review and research agenda
Jyoti Rana;Justin Paul.
Journal of Retailing and Consumer Services (2017)
Exporting challenges of SMEs: A review and future research agenda
Justin Paul;Justin Paul;Sundar Parthasarathy;Parul Gupta.
Journal of World Business (2017)
Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future
Appalayya Meesala;Justin Paul.
Journal of Retailing and Consumer Services (2018)
A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?
Justin Paul;Gabriel R. G. Benito.
Asia Pacific Business Review (2018)
Impact of service quality on customer satisfaction in private and public sector banks
Justin Paul;Arun Mittal;Garima Srivastav.
International Journal of Bank Marketing (2016)
International franchising: A literature review and research agenda
Alexander Rosado-Serrano;Alexander Rosado-Serrano;Justin Paul;Desislava Dikova.
Journal of Business Research (2018)
Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda
Justin Paul;Alexander Rosado-Serrano.
International Marketing Review (2019)
Process and intensity of internationalization of IT firms – Evidence from India
Justin Paul;Justin Paul;Parul Gupta.
International Business Review (2014)
International Journal of Consumer Studies
(Impact Factor: 7.096)
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