What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Finance
His main research concerns Marketing, Internationalization, Industrial organization, Globalization and Theory of reasoned action.
His work on Scale and Service is typically connected to Research opportunities, Prestige and Product as part of general Marketing study, connecting several disciplines of science.
Justin Paul interconnects Development theory, Franchise and Knowledge management in the investigation of issues within Internationalization.
His Industrial organization study combines topics from a wide range of disciplines, such as Economic growth and International marketing.
His Globalization study combines topics in areas such as Emerging markets, Strategic planning and Process.
His biological study spans a wide range of topics, including Marketing science, Positive economics and Empirical research.
His most cited work include:
- Predicting green product consumption using theory of planned behavior and reasoned action (453 citations)
- Consumer behavior and purchase intention for organic food (251 citations)
- Consumer behavior and purchase intention for organic food: A review and research agenda (215 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Context, Emerging markets, Internationalization and Advertising.
His research on Marketing often connects related areas such as Index.
His research in Internationalization intersects with topics in Small and medium-sized enterprises, Globalization, Industrial organization and Knowledge management.
His Industrial organization research integrates issues from Stock exchange and Process.
His Advertising research incorporates elements of Consumption and Exploratory factor analysis.
His Scale research includes elements of Brand equity, Order, Popularity and Service.
He most often published in these fields:
- Marketing (49.35%)
- Context (28.57%)
- Emerging markets (17.53%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (49.35%)
- Context (28.57%)
- Entrepreneurship (19.48%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Marketing, Context, Entrepreneurship, Advertising and Emerging markets.
His work on Scale as part of general Marketing research is frequently linked to Product, thereby connecting diverse disciplines of science.
His Scale study integrates concerns from other disciplines, such as Tertiary sector of the economy, Service provider and Service.
In his research on the topic of Entrepreneurship, International new venture is strongly related with Internationalization.
His Advertising research incorporates themes from Mechanism and Consumption.
His work in Emerging markets tackles topics such as Quality which are related to areas like Cognitive dissonance and Prosperity.
Between 2019 and 2021, his most popular works were:
- The art of writing literature review: What do we know and what do we need to know? (74 citations)
- The art of writing literature review: What do we know and what do we need to know? (74 citations)
- ‘Masstige’ marketing: A review, synthesis and research agenda (58 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Finance
Justin Paul mostly deals with Marketing, Entrepreneurship, Industrial organization, Engineering ethics and Prestige.
Justin Paul has included themes like Optimism, Pessimism and International new venture in his Marketing study.
The various areas that Justin Paul examines in his Entrepreneurship study include Phenomenon, Order and Public relations.
His Industrial organization research is multidisciplinary, incorporating elements of Small and medium-sized enterprises, Diffusion of innovation theory, Globalization and Point.
Justin Paul has researched Small and medium-sized enterprises in several fields, including Emerging markets, Open innovation, Evolutionary theory and Specialization.
His Prestige studies intersect with other subjects such as Scale, Product, Service, Tertiary sector of the economy and Research opportunities.
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