World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
69
Citations
51832
World Ranking
313
National Ranking
147

Naveen Donthu publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Naveen Donthu sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 163 publications — 63rd percentile

63% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Naveen Donthu D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Naveen Donthu sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 69 D-Index — 90th percentile

90% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Naveen Donthu is affiliated with Georgia State University in the United States and has an extensive body of research primarily centered in business, management, and accounting, as well as social sciences. Their work spans several subfields including marketing, sociology and political science, strategy and management, organizational behavior and human resource management, and management information systems.

The prominent topics in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Service and Product Innovation
  • Big Data and Business Intelligence
  • International Business and Foreign Direct Investment (FDI)

Donthu has published numerous articles, with a significant presence in key academic journals. Frequent publication venues include:

  • Journal of Business Research
  • Marketing Intelligence & Planning
  • Journal of Business and Industrial Marketing
  • Psychology and Marketing
  • The Journal of Marketing Theory and Practice

Notable recent papers by Donthu comprise:

  • "How to conduct a bibliometric analysis: An overview and guidelines," 2021, Journal of Business Research
  • "Effects of COVID-19 on business and research," 2020, Journal of Business Research
  • "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," 2021, Journal of Business Research

Their frequent collaborators consist of Satish Kumar, Weng Marc Lim, Debidutta Pattnaik, Nitesh Pandey, and Riya Sureka, with collaboration counts ranging from 5 to 36 joint works.

Overall, Donthu's research contributions involve advancing theoretical and practical knowledge in marketing and social sciences by exploring trends such as digital marketing, consumer loyalty, and innovation management, providing insights into evolving business environments and strategies.

Best Publications

  • How to conduct a bibliometric analysis: An overview and guidelines

    Naveen Donthu;Satish Kumar;Satish Kumar;Debmalya Mukherjee;Nitesh Pandey

  • An examination of selected marketing mix elements and brand equity

    Boonghee Yoo;Naveen Donthu;Sungho Lee

  • Developing and validating a multidimensional consumer-based brand equity scale

    Boonghee Yoo;Naveen Donthu

  • Brand Equity, Brand Preference, and Purchase Intent

    Cathy J. Cobb-Walgren;Cynthia A. Ruble;Naveen Donthu

  • Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)

    Boonghee Yoo;Naveen Donthu

  • Effects of COVID-19 on business and research

    Naveen Donthu;Anders Gustafsson

  • The Internet Shopper

    Naveen Donthu;Adriana Garcia

  • Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

    Constance Elise Porter;Naveen Donthu

  • Cultural Influences on Service Quality Expectations

    Naveen Donthu;Boonghee Yoo

  • Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

    Boonghee Yoo;Naveen Donthu;Tomasz Lenartowicz

  • A Longitudinal Analysis of Satisfaction and Profitability

    Kenneth L Bernhardt;Naveen Donthu;Pamela A Kennett

  • Forty-five years of Journal of Business Research: A bibliometric analysis

    Naveen Donthu;Satish Kumar;Debidutta Pattnaik

  • The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

    Rohit Deshpande;Wayne D. Hoyer;Naveen Donthu

  • Cultivating Trust and Harvesting Value in Virtual Communities

    Constance Elise Porter;Naveen Donthu

  • What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆

    Kunal Swani;George R. Milne;Brian P. Brown;A. George Assaf

  • Personalization in personalized marketing: Trends and ways forward

    Unknown

  • Retail productivity assessment using data envelopment analysis

    Naveen Donthu;Boonghee Yoo

  • Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

    Kusum L. Ailawadi;J.P. Beauchamp;Naveen Donthu;Dinesh K. Gauri

  • Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

    Naveen Donthu;Satish Kumar;Satish Kumar;Neeraj Pandey;Nitesh Pandey

  • The infomercial shopper

    Naveen Donthu;David Gilliland

  • Testing cross‐cultural invariance of the brand equity creation process

    Boonghee Yoo;Naveen Donthu

  • HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book)

    Larry D. Compeau;George R. Franke;Meryl P. Gardner;Naveen Donthu

Frequent Co-Authors

Xueming Luo
Xueming Luo Temple University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Wesley J. Johnston
Wesley J. Johnston Georgia State University
Kusum L. Ailawadi
Kusum L. Ailawadi Dartmouth College
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
Weng Marc Lim
Weng Marc Lim Sunway University
J. Scott Armstrong
J. Scott Armstrong University of Pennsylvania
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Timothy L. Keiningham
Timothy L. Keiningham St. John's University
A. George Assaf
A. George Assaf University of Massachusetts Amherst

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