World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
69
Citations
51832
World Ranking
313
National Ranking
147

Overview

Naveen Donthu is affiliated with Georgia State University in the United States and has an extensive body of research primarily centered in business, management, and accounting, as well as social sciences. Their work spans several subfields including marketing, sociology and political science, strategy and management, organizational behavior and human resource management, and management information systems.

The prominent topics in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Service and Product Innovation
  • Big Data and Business Intelligence
  • International Business and Foreign Direct Investment (FDI)

Donthu has published numerous articles, with a significant presence in key academic journals. Frequent publication venues include:

  • Journal of Business Research
  • Marketing Intelligence & Planning
  • Journal of Business and Industrial Marketing
  • Psychology and Marketing
  • The Journal of Marketing Theory and Practice

Notable recent papers by Donthu comprise:

  • "How to conduct a bibliometric analysis: An overview and guidelines," 2021, Journal of Business Research
  • "Effects of COVID-19 on business and research," 2020, Journal of Business Research
  • "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," 2021, Journal of Business Research

Their frequent collaborators consist of Satish Kumar, Weng Marc Lim, Debidutta Pattnaik, Nitesh Pandey, and Riya Sureka, with collaboration counts ranging from 5 to 36 joint works.

Overall, Donthu's research contributions involve advancing theoretical and practical knowledge in marketing and social sciences by exploring trends such as digital marketing, consumer loyalty, and innovation management, providing insights into evolving business environments and strategies.

Best Publications

  • How to conduct a bibliometric analysis: An overview and guidelines

    Naveen Donthu;Satish Kumar;Satish Kumar;Debmalya Mukherjee;Nitesh Pandey

  • An examination of selected marketing mix elements and brand equity

    Boonghee Yoo;Naveen Donthu;Sungho Lee

  • Developing and validating a multidimensional consumer-based brand equity scale

    Boonghee Yoo;Naveen Donthu

  • Brand Equity, Brand Preference, and Purchase Intent

    Cathy J. Cobb-Walgren;Cynthia A. Ruble;Naveen Donthu

  • Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)

    Boonghee Yoo;Naveen Donthu

  • Effects of COVID-19 on business and research

    Naveen Donthu;Anders Gustafsson

  • The Internet Shopper

    Naveen Donthu;Adriana Garcia

  • Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

    Constance Elise Porter;Naveen Donthu

  • Cultural Influences on Service Quality Expectations

    Naveen Donthu;Boonghee Yoo

  • Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

    Boonghee Yoo;Naveen Donthu;Tomasz Lenartowicz

  • A Longitudinal Analysis of Satisfaction and Profitability

    Kenneth L Bernhardt;Naveen Donthu;Pamela A Kennett

  • Forty-five years of Journal of Business Research: A bibliometric analysis

    Naveen Donthu;Satish Kumar;Debidutta Pattnaik

  • The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

    Rohit Deshpande;Wayne D. Hoyer;Naveen Donthu

  • Cultivating Trust and Harvesting Value in Virtual Communities

    Constance Elise Porter;Naveen Donthu

  • What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆

    Kunal Swani;George R. Milne;Brian P. Brown;A. George Assaf

  • Personalization in personalized marketing: Trends and ways forward

    Unknown

  • Retail productivity assessment using data envelopment analysis

    Naveen Donthu;Boonghee Yoo

  • Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

    Kusum L. Ailawadi;J.P. Beauchamp;Naveen Donthu;Dinesh K. Gauri

  • Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

    Naveen Donthu;Satish Kumar;Satish Kumar;Neeraj Pandey;Nitesh Pandey

  • The infomercial shopper

    Naveen Donthu;David Gilliland

  • Testing cross‐cultural invariance of the brand equity creation process

    Boonghee Yoo;Naveen Donthu

  • HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book)

    Larry D. Compeau;George R. Franke;Meryl P. Gardner;Naveen Donthu

Frequent Co-Authors

Xueming Luo
Xueming Luo Temple University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Wesley J. Johnston
Wesley J. Johnston Georgia State University
Kusum L. Ailawadi
Kusum L. Ailawadi Dartmouth College
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
Weng Marc Lim
Weng Marc Lim Sunway University
J. Scott Armstrong
J. Scott Armstrong University of Pennsylvania
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Timothy L. Keiningham
Timothy L. Keiningham St. John's University
A. George Assaf
A. George Assaf University of Massachusetts Amherst

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