The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Kusum L. Ailawadi sits on this spectrum.
This scientist: 71 publications — 7th percentile
7% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Kusum L. Ailawadi sits on this spectrum.
This scientist: 33 D-Index — 21st percentile
21% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Kusum L. Ailawadi is affiliated with Dartmouth College in the United States and specializes in the field of Business, Management, and Accounting. Their research primarily focuses on Marketing, with additional work in Economics and Econometrics, Organizational Behavior and Human Resource Management, General Health Professions, and Public Health, Environmental and Occupational Health.
Their contributions cover various topics including Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Healthcare Policy and Management, Pharmaceutical Industry and Healthcare, Service and Product Innovation, and Behavioral Health and Interventions.
Recent publications by Kusum L. Ailawadi include:
They have published frequently in venues such as the Journal of Marketing, SSRN Electronic Journal, Marketing Science, Journal of the Association for Consumer Research, and BMC Health Services Research.
Frequent collaborators include:
Kusum L. Ailawadi;Kevin Lane Keller
Kusum L. Ailawadi;Scott A. Neslin;Karen Gedenk
Kusum L. Ailawadi;Donald R. Lehmann;Scott A. Neslin
Kusum L . Ailawadi;Koen Pauwels;Jan-Benedict E.M . Steenkamp
Kusum L. Ailawadi;Bari Harlam
Kusum L. Ailawadi;Scott A. Neslin
Kusum L. Ailawadi;Paul W. Farris
Dhruv Grewal;Kusum L. Ailawadi;Dinesh Gauri;Kevin Hall
Kusum L. Ailawadi;J.P. Beauchamp;Naveen Donthu;Dinesh K. Gauri
Hannes Datta;Kusum L. Ailawadi;Harald J. van Heerde
Kusum L. Ailawadi;Donald R. Lehmann;Scott A. Neslin
Kusum L Ailawadi
Kusum L . Ailawadi;Bari A . Harlam;Jacques César;David Trounce
Kusum L. Ailawadi;Scott A. Neslin;Y. Jackie Luan;Gail Ayala Taylor
Kusum L. Ailawadi;Norm Borin;Paul W. Farris
Unknown
Y. Jackie Luan;K . Sudhir
Paul W. Farris;Kusum L. Ailawadi
Kusum L. Ailawadi;Karen Gedenk;Christian Lutzky;Scott A. Neslin
Unknown
Kusum L. Ailawadi;Karen Gedenk;Scott A. Neslin
Kusum L. Ailawadi;Naveen Donthu;Dinesh K. Gauri;Venkatesh Shankar
Hannes Datta;Kusum L. Ailawadi;H.J. van Heerde
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