D-Index & Metrics Best Publications

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 44 Citations 13,769 151 World Ranking 760 National Ranking 358

Research.com Recognitions

Awards & Achievements

2015 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)

2010 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

What are the main themes of his work throughout his whole career to date

His main research concerns Marketing and Microeconomics. He conducted interdisciplinary study in his works that combined Short run and Microeconomics.

Dominique M. Hanssens most often published in these fields:

  • Marketing (50.00%)
  • Short run (50.00%)
  • Microeconomics (50.00%)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Market Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens;Leonard J. Parsons;Randall L. Schultz.
(1989)

1129 Citations

Modeling Customer Lifetime Value

Sunil Gupta;Dominique M. Hanssens;Bruce G.S. Hardie;Wiliam Kahn.
(2006)

938 Citations

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva;Shijin Yoo;Dominique M . Hanssens.
(2008)

900 Citations

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Shuba Srinivasan;Dominique M. Hanssens.
(2018)

777 Citations

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens.
(2004)

770 Citations

The Category-Demand Effects of Price Promotions

Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens.
(2000)

711 Citations

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels;Dominique M. Hanssens;S. Siddarth.
(2018)

632 Citations

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity:

Koen Pauwels;Dominique M. Hanssens;S. Siddarth.
Journal of Marketing Research (2002)

613 Citations

The Persistence of Marketing Effects on Sales

Marnik G. Dekimpe;Dominique M. Hanssens.
(1995)

588 Citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:

Marnik G. Dekimpe;Dominique M. Hanssens.
(1999)

551 Citations

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