2015 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)
2010 - INFORMS Society for Marketing Science (ISMS) Fellow Award
His main research concerns Marketing and Microeconomics. He conducted interdisciplinary study in his works that combined Short run and Microeconomics.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Market Response Models: Econometric and Time Series Analysis
Dominique M. Hanssens;Leonard J. Parsons;Randall L. Schultz.
(1989)
Modeling Customer Lifetime Value
Sunil Gupta;Dominique M. Hanssens;Bruce G.S. Hardie;Wiliam Kahn.
(2006)
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Julian Villanueva;Shijin Yoo;Dominique M . Hanssens.
(2008)
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Shuba Srinivasan;Dominique M. Hanssens.
(2018)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens.
(2004)
The Category-Demand Effects of Price Promotions
Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens.
(2000)
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Koen Pauwels;Dominique M. Hanssens;S. Siddarth.
(2018)
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity:
Koen Pauwels;Dominique M. Hanssens;S. Siddarth.
Journal of Marketing Research (2002)
The Persistence of Marketing Effects on Sales
Marnik G. Dekimpe;Dominique M. Hanssens.
(1995)
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:
Marnik G. Dekimpe;Dominique M. Hanssens.
(1999)
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:
Tilburg University
Northeastern University
University of North Carolina at Chapel Hill
University of California, Los Angeles
University of Chicago
University of Groningen
Duke University
Yale University
Erasmus University Rotterdam
Columbia University
Beijing Institute of Technology
Foxconn (Taiwan)
University of Southampton
Nanjing University
University of Canterbury
South Dakota State University
University of California, San Diego
University of Guelph
Heinrich Heine University Düsseldorf
University of Warwick
Grenoble Alpes University
University of Oxford
National Center for Atmospheric Research
University of Oxford
Swinburne University of Technology
Chinese University of Hong Kong