2026 Dominique M. Hanssens: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	51	920	857	399	364	166	15485

Research.com Recognitions

2015 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)
2010 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Dominique M. Hanssens is affiliated with the University of California, Los Angeles in the United States. Their research spans multiple fields primarily within business, management, economics, and finance. They have contributed to 14 publications in Business, Management and Accounting and 6 in Economics, Econometrics and Finance.

Their subfields of study cover a diverse range of topics, including:

Marketing
Accounting
Finance
Management Science and Operations Research
Economics and Econometrics

Main topics in Hanssens's work involve:

Consumer Behavior in Brand Consumption and Identification
Financial Markets and Investment Strategies
Consumer Market Behavior and Pricing
Corporate Finance and Governance
Innovation Diffusion and Forecasting
Auditing, Earnings Management, Governance
Digital Marketing and Social Media

A selection of recent papers authored or co-authored by Hanssens includes:

The marketing-finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research (2020), published in International Journal of Research in Marketing
The past, present, and future of measurement and methods in marketing analysis (2020), published in Marketing Letters
Corporate brand value and cash holdings (2020), published in Journal of Brand Management
Marketing and Firm Value (2022), published in Foundations and Trends® in Marketing
Reinforcement learning and risk preference in equity linked notes markets (2021), published in Journal of Empirical Finance

Hanssens frequently collaborates with several co-authors, among them:

Shuba Srinivasan
Wayne D. Hoyer
Harley Krohmer
Dana Turjeman
Fred M. Feinberg

The scientist has published in various academic venues, including:

International Journal of Research in Marketing
Marketing Letters
Journal of Brand Management
Foundations and Trends® in Marketing
Journal of Empirical Finance

In addition to journal articles, Hanssens has authored book publications such as "Continuing to Broaden the Marketing Concept" (2020), published by Emerald Publishing Limited.

Over the course of their career, Hanssens has received recognitions from professional societies, including the Buck Weaver Award from the INFORMS Society for Marketing Science (ISMS) in 2015 and the ISMS Fellow Award in 2010.

Best Publications

Market Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens;Leonard J. Parsons;Randall L. Schultz

1130
Citations
Modeling Customer Lifetime Value

Sunil Gupta;Dominique M. Hanssens;Bruce G.S. Hardie;Wiliam Kahn

1022
Citations
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva;Shijin Yoo;Dominique M . Hanssens

936
Citations
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Shuba Srinivasan;Dominique M. Hanssens

844
Citations
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens

815
Citations
The Category-Demand Effects of Price Promotions

Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens

735
Citations
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels;Dominique M. Hanssens;S. Siddarth

654
Citations
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity:

Koen Pauwels;Dominique M. Hanssens;S. Siddarth

653
Citations
Product Innovations, Advertising, and Stock Returns:

Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens

606
Citations
The Persistence of Marketing Effects on Sales

Marnik G. Dekimpe;Dominique M. Hanssens

602
Citations
The Direct and Indirect Effects of Advertising Spending on Firm Value

Amit Joshi;Dominique M . Hanssens

575
Citations
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:

Marnik G. Dekimpe;Dominique M. Hanssens

559
Citations
Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe

420
Citations
Competitive Reactions to Advertising and Promotion Attacks

Jan-Benedict E. M. Steenkamp;Vincent R. Nijs;Dominique M. Hanssens;Marnik G. Dekimpe

369
Citations
Modeling Asymmetric Competition

Gregory S. Carpenter;Lee G. Cooper;Dominique M. Hanssens;David F. Midgley

271
Citations
Demonstrating the Value of Marketing

Dominique M. Hanssens;Koen H. Pauwels

262
Citations
Empirical Generalizations About Market Evolution and Stationarity

Marnik G. Dekimpe;Dominique M. Hanssens

258
Citations
Long-run effects of price promotions in scanner markets

Marnik G. Dekimpe;Dominique M. Hanssens;Jorge M. Silva-Risso;Jorge M. Silva-Risso

249
Citations
Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”

Amit M. Joshi;Dominique M. Hanssens

246
Citations
Alcohol Control Laws and the Consumption of Distilled Spirits and Beer

Stanley I. Ornstein;Dominique M. Hanssens

243
Citations
Product Innovations, Advertising and Stock Returns

Shuba Srinivasan;Koen H. Pauwels;Jorge M. Silva-Risso;Dominique M Hanssens

103
Citations
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity

J. Villanueva;S. Yoo;D.M. Hanssens

53
Citations

Frequent Co-Authors

Marnik G. Dekimpe Tilburg University

Koen Pauwels Northeastern University

Shuba Srinivasan Boston University

Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill

Jay Hauser University of California, Los Angeles

Pradeep K. Chintagunta University of Chicago

Peter S.H. Leeflang University of Groningen

Dick R. Wittink Yale University

Richard Staelin Duke University

Philip Hans Franses Erasmus University Rotterdam

External Links

Personal website of Dominique M. Hanssens Google Scholar page

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