What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Social psychology
His scientific interests lie mostly in Marketing, Consumer behaviour, Relationship marketing, Context and Marketing channel.
His Marketing research incorporates themes from Microeconomics and Advertising.
His work carried out in the field of Consumer behaviour brings together such families of science as Valence, Consumer ethnocentrism and Emotion classification.
He interconnects Confirmatory factor analysis, Measurement invariance, Sequential analysis and Generalizability theory in the investigation of issues within Consumer ethnocentrism.
His studies in Relationship marketing integrate themes in fields like Customer satisfaction, Marketing strategy, Loyalty and Knowledge management.
His Marketing channel study integrates concerns from other disciplines, such as Return on marketing investment, Customer relationship management, Job satisfaction and Set.
His most cited work include:
- Assessing Measurement Invariance in Cross-National Consumer Research (3385 citations)
- The use of LISREL in validating marketing constructs. (1486 citations)
- The Effects of Perceived Interdependence on Dealer Attitudes (1420 citations)
What are the main themes of his work throughout his whole career to date?
Jan-Benedict E.M. Steenkamp mainly investigates Marketing, Advertising, Econometrics, Brand equity and Quality.
Jan-Benedict E.M. Steenkamp connects Marketing with Context in his research.
His Advertising research is multidisciplinary, incorporating perspectives in Loyalty and Competitor analysis.
Jan-Benedict E.M. Steenkamp performs multidisciplinary study on Econometrics and Scale in his works.
As a part of the same scientific study, Jan-Benedict E.M. Steenkamp usually deals with the Brand equity, concentrating on Brand management and frequently concerns with Brand awareness.
His biological study spans a wide range of topics, including Return on marketing investment and Marketing channel.
He most often published in these fields:
- Marketing (54.41%)
- Advertising (25.98%)
- Econometrics (15.69%)
What were the highlights of his more recent work (between 2013-2021)?
- Marketing (54.41%)
- Brand equity (8.82%)
- Advertising (25.98%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Brand equity, Advertising, Brand management and Multinational corporation.
Marketing is represented through his Store brand, Marketing strategy, Marketing theory, Integrated marketing communications and Market share research.
His research in Brand equity intersects with topics in Customer satisfaction, Cultural homogenization and Balanced scorecard.
Jan-Benedict E.M. Steenkamp has included themes like New product development, Online advertising, Obsolescence and Global integration in his Advertising study.
His Brand management study incorporates themes from Brand awareness and Corporate identity.
In his study, Metric is inextricably linked to International marketing, which falls within the broad field of Multinational corporation.
Between 2013 and 2021, his most popular works were:
- Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning (78 citations)
- How global brands create firm value: the 4V model (75 citations)
- The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty (63 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Social psychology
His primary areas of investigation include Marketing, Brand equity, Advertising, Marketing strategy and Global integration.
Jan-Benedict E.M. Steenkamp has researched Marketing in several fields, including Value, Enterprise value and Empirical research.
His Brand equity research is multidisciplinary, incorporating elements of Consumer Culture, Brand management and Market segmentation.
Jan-Benedict E.M. Steenkamp interconnects Market share and Global strategy in the investigation of issues within Advertising.
The study incorporates disciplines such as Multinational corporation and International marketing in addition to Marketing strategy.
The study of Market economy and Globalization are components of his Global integration research.
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