H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 76 Citations 60,549 142 World Ranking 61 National Ranking 33

Research.com Recognitions

Awards & Achievements

2021 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

2021 - Fellow of the American Marketing Association

2005 - Dr Hendrik Muller Prize, Royal Netherlands Academy of Arts and Sciences

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Statistics
  • Social psychology

His scientific interests lie mostly in Marketing, Consumer behaviour, Relationship marketing, Context and Marketing channel. His Marketing research incorporates themes from Microeconomics and Advertising. His work carried out in the field of Consumer behaviour brings together such families of science as Valence, Consumer ethnocentrism and Emotion classification.

He interconnects Confirmatory factor analysis, Measurement invariance, Sequential analysis and Generalizability theory in the investigation of issues within Consumer ethnocentrism. His studies in Relationship marketing integrate themes in fields like Customer satisfaction, Marketing strategy, Loyalty and Knowledge management. His Marketing channel study integrates concerns from other disciplines, such as Return on marketing investment, Customer relationship management, Job satisfaction and Set.

His most cited work include:

  • Assessing Measurement Invariance in Cross-National Consumer Research (3385 citations)
  • The use of LISREL in validating marketing constructs. (1486 citations)
  • The Effects of Perceived Interdependence on Dealer Attitudes (1420 citations)

What are the main themes of his work throughout his whole career to date?

Jan-Benedict E.M. Steenkamp mainly investigates Marketing, Advertising, Econometrics, Brand equity and Quality. Jan-Benedict E.M. Steenkamp connects Marketing with Context in his research. His Advertising research is multidisciplinary, incorporating perspectives in Loyalty and Competitor analysis.

Jan-Benedict E.M. Steenkamp performs multidisciplinary study on Econometrics and Scale in his works. As a part of the same scientific study, Jan-Benedict E.M. Steenkamp usually deals with the Brand equity, concentrating on Brand management and frequently concerns with Brand awareness. His biological study spans a wide range of topics, including Return on marketing investment and Marketing channel.

He most often published in these fields:

  • Marketing (54.41%)
  • Advertising (25.98%)
  • Econometrics (15.69%)

What were the highlights of his more recent work (between 2013-2021)?

  • Marketing (54.41%)
  • Brand equity (8.82%)
  • Advertising (25.98%)

In recent papers he was focusing on the following fields of study:

His main research concerns Marketing, Brand equity, Advertising, Brand management and Multinational corporation. Marketing is represented through his Store brand, Marketing strategy, Marketing theory, Integrated marketing communications and Market share research. His research in Brand equity intersects with topics in Customer satisfaction, Cultural homogenization and Balanced scorecard.

Jan-Benedict E.M. Steenkamp has included themes like New product development, Online advertising, Obsolescence and Global integration in his Advertising study. His Brand management study incorporates themes from Brand awareness and Corporate identity. In his study, Metric is inextricably linked to International marketing, which falls within the broad field of Multinational corporation.

Between 2013 and 2021, his most popular works were:

  • Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning (78 citations)
  • How global brands create firm value: the 4V model (75 citations)
  • The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty (63 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Statistics
  • Social psychology

His primary areas of investigation include Marketing, Brand equity, Advertising, Marketing strategy and Global integration. Jan-Benedict E.M. Steenkamp has researched Marketing in several fields, including Value, Enterprise value and Empirical research. His Brand equity research is multidisciplinary, incorporating elements of Consumer Culture, Brand management and Market segmentation.

Jan-Benedict E.M. Steenkamp interconnects Market share and Global strategy in the investigation of issues within Advertising. The study incorporates disciplines such as Multinational corporation and International marketing in addition to Marketing strategy. The study of Market economy and Globalization are components of his Global integration research.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Assessing Measurement Invariance in Cross-National Consumer Research

Jan Benedict E.M. Steenkamp;Hans Baumgartner.
Journal of Consumer Research (1998)

5102 Citations

The use of LISREL in validating marketing constructs.

Jan-Benedict E.M. Steenkamp;Hans C.M. van Trijp.
International Journal of Research in Marketing (1991)

2556 Citations

The Effects of Perceived Interdependence on Dealer Attitudes

Nirmalya Kumar;Lisa K. Scheer;Jan-Benedict E. M. Steenkamp.
Journal of Marketing Research (1995)

2553 Citations

A review and meta-analysis of country-of-origin research

Peeter W.J. Verlegh;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp.
Journal of Economic Psychology (1999)

2182 Citations

The Effects of Supplier Fairness On Vulnerable Resellers

Nirmalya Kumar;Lisa K. Scheer;Jan-Benedict E.M. Steenkamp.
Journal of Marketing Research (1995)

2146 Citations

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

Inge Geyskens;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp;Lisa K. Scheer;Nirmalya Kumar.
International Journal of Research in Marketing (1996)

2021 Citations

A meta-analysis of satisfaction in marketing channel relationships

Inge Geyskens;Jan-Benedict E.M. Steenkamp;Nirmalya Kumar.
Journal of Marketing Research (1999)

1793 Citations

A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Frenkel Ter Hofstede;Michel Wedel.
Journal of Marketing (1999)

1708 Citations

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp.
Journal of Consumer Psychology (2000)

1637 Citations

Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture

Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra.
Journal of Marketing (1999)

1529 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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