2021 - Fellow of the American Marketing Association
2021 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
2005 - Dr Hendrik Muller Prize, Royal Netherlands Academy of Arts and Sciences
Fellow of the European Marketing Academy (EMAC)
His scientific interests lie mostly in Marketing, Consumer behaviour, Relationship marketing, Context and Marketing channel. His Marketing research incorporates themes from Microeconomics and Advertising. His work carried out in the field of Consumer behaviour brings together such families of science as Valence, Consumer ethnocentrism and Emotion classification.
He interconnects Confirmatory factor analysis, Measurement invariance, Sequential analysis and Generalizability theory in the investigation of issues within Consumer ethnocentrism. His studies in Relationship marketing integrate themes in fields like Customer satisfaction, Marketing strategy, Loyalty and Knowledge management. His Marketing channel study integrates concerns from other disciplines, such as Return on marketing investment, Customer relationship management, Job satisfaction and Set.
Jan-Benedict E.M. Steenkamp mainly investigates Marketing, Advertising, Econometrics, Brand equity and Quality. Jan-Benedict E.M. Steenkamp connects Marketing with Context in his research. His Advertising research is multidisciplinary, incorporating perspectives in Loyalty and Competitor analysis.
Jan-Benedict E.M. Steenkamp performs multidisciplinary study on Econometrics and Scale in his works. As a part of the same scientific study, Jan-Benedict E.M. Steenkamp usually deals with the Brand equity, concentrating on Brand management and frequently concerns with Brand awareness. His biological study spans a wide range of topics, including Return on marketing investment and Marketing channel.
His main research concerns Marketing, Brand equity, Advertising, Brand management and Multinational corporation. Marketing is represented through his Store brand, Marketing strategy, Marketing theory, Integrated marketing communications and Market share research. His research in Brand equity intersects with topics in Customer satisfaction, Cultural homogenization and Balanced scorecard.
Jan-Benedict E.M. Steenkamp has included themes like New product development, Online advertising, Obsolescence and Global integration in his Advertising study. His Brand management study incorporates themes from Brand awareness and Corporate identity. In his study, Metric is inextricably linked to International marketing, which falls within the broad field of Multinational corporation.
His primary areas of investigation include Marketing, Brand equity, Advertising, Marketing strategy and Global integration. Jan-Benedict E.M. Steenkamp has researched Marketing in several fields, including Value, Enterprise value and Empirical research. His Brand equity research is multidisciplinary, incorporating elements of Consumer Culture, Brand management and Market segmentation.
Jan-Benedict E.M. Steenkamp interconnects Market share and Global strategy in the investigation of issues within Advertising. The study incorporates disciplines such as Multinational corporation and International marketing in addition to Marketing strategy. The study of Market economy and Globalization are components of his Global integration research.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Assessing Measurement Invariance in Cross-National Consumer Research
Jan Benedict E.M. Steenkamp;Hans Baumgartner.
Journal of Consumer Research (1998)
The use of LISREL in validating marketing constructs.
Jan-Benedict E.M. Steenkamp;Hans C.M. van Trijp.
International Journal of Research in Marketing (1991)
The Effects of Perceived Interdependence on Dealer Attitudes
Nirmalya Kumar;Lisa K. Scheer;Jan-Benedict E. M. Steenkamp.
Journal of Marketing Research (1995)
A review and meta-analysis of country-of-origin research
Peeter W.J. Verlegh;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp.
Journal of Economic Psychology (1999)
The Effects of Supplier Fairness On Vulnerable Resellers
Nirmalya Kumar;Lisa K. Scheer;Jan-Benedict E.M. Steenkamp.
Journal of Marketing Research (1995)
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Inge Geyskens;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp;Lisa K. Scheer;Nirmalya Kumar.
International Journal of Research in Marketing (1996)
A meta-analysis of satisfaction in marketing channel relationships
Inge Geyskens;Jan-Benedict E.M. Steenkamp;Nirmalya Kumar.
Journal of Marketing Research (1999)
A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS
Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Frenkel Ter Hofstede;Michel Wedel.
Journal of Marketing (1999)
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp.
Journal of Consumer Psychology (2000)
Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture
Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra.
Journal of Marketing (1999)
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