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Michel Wedel
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Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 77 189 174 94 86 229 28086

Michel Wedel publications per year

The chart shows the history of publications by Michel Wedel between 1978 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Michel Wedel published across 48 years, from 1978 to 2025, averaging 8.3 papers a year. Output peaked at 26 publications in 2000. 9 of the 396 publications appeared in the last two years.

No. of publications
5 10 15 20 25
Bar chart. Horizontal axis: year, 1978 to 2025. Vertical axis: number of publications, 0 to 26. Peak 26 publications in 2000. 1978: 6 publications 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 0 publications 1983: 1 publication 1984: 1 publication 1985: 3 publications 1986: 1 publication 1987: 4 publications 1988: 6 publications 1989: 8 publications 1990: 17 publications 1991: 12 publications 1992: 9 publications 1993: 8 publications 1994: 4 publications 1995: 11 publications 1996: 22 publications 1997: 15 publications 1998: 22 publications 1999: 15 publications 2000: 26 publications 2001: 23 publications 2002: 13 publications 2003: 8 publications 2004: 10 publications 2005: 10 publications 2006: 3 publications 2007: 16 publications 2008: 9 publications 2009: 10 publications 2010: 10 publications 2011: 3 publications 2012: 9 publications 2013: 7 publications 2014: 9 publications 2015: 8 publications 2016: 6 publications 2017: 7 publications 2018: 5 publications 2019: 6 publications 2020: 6 publications 2021: 7 publications 2022: 2 publications 2023: 9 publications 2024: 4 publications 2025: 5 publications
1978 2025

396 publications in total across all disciplines

View publications per year as a table
Michel Wedel: publications per year, 1978 to 2025
Year Publications
1978 6
1979 0
1980 0
1981 0
1982 0
1983 1
1984 1
1985 3
1986 1
1987 4
1988 6
1989 8
1990 17
1991 12
1992 9
1993 8
1994 4
1995 11
1996 22
1997 15
1998 22
1999 15
2000 26
2001 23
2002 13
2003 8
2004 10
2005 10
2006 3
2007 16
2008 9
2009 10
2010 10
2011 3
2012 9
2013 7
2014 9
2015 8
2016 6
2017 7
2018 5
2019 6
2020 6
2021 7
2022 2
2023 9
2024 4
2025 5
Total 396
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Michel Wedel publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Michel Wedel sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 225–229 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 229 publications — 82nd percentile

82% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34 229
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Michel Wedel D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Michel Wedel sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 77 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 77 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19 77
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2011 - Fellow of the American Statistical Association (ASA)

Overview

Michel Wedel is affiliated with the University of Maryland, College Park in the United States. Their research primarily focuses on marketing, with additional work spanning sociology and political science, human-computer interaction, social psychology, and food science.

The scientist's recent papers include:

  • "Virtual and augmented reality: Advancing research in consumer marketing," 2020, International Journal of Research in Marketing
  • "Modeling Eye Movements During Decision Making: A Review," 2022, Psychometrika

Michel Wedel frequently collaborates with several co-authors. Among the most frequent are Rik Pieters (4 joint publications), José Enrique Bigné Alcañiz (3 joint publications), Jianping Ye (3 joint publications), Ralf van der Lans (2 joint publications), and Jie Zhang (2 joint publications).

The scientist's work has appeared in multiple publication venues, with notable frequent publications in:

  • SSRN Electronic Journal (5 publications)
  • Journal of Marketing (4 publications)
  • Journal of Marketing Analytics (2 publications)
  • International Journal of Research in Marketing (1 publication)
  • Psychometrika (1 publication)

Michel Wedel's research topics demonstrate an emphasis on marketing and consumer behavior, with prominent focus areas including:

  • Digital marketing and social media
  • Color perception and design
  • Consumer behavior in brand consumption and identification
  • Consumer market behavior and pricing
  • Gaze tracking and assistive technology
  • Consumer retail behavior studies
  • Technology adoption and user behaviour

The scientist was recognized as a Fellow of the American Statistical Association (ASA) in 2011.

Best Publications

  • Market Segmentation: Conceptual and Methodological Foundations

    Michel Wedel;Wagner A. Kamakura

  • A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

    J.E.B.M. Steenkamp;J.E.B.M. Steenkamp;F. ter Hofstede;M. Wedel

  • Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:

    Rik Pieters;Michel Wedel

  • Marketing Analytics for Data-Rich Environments

    Michel Wedel;P.K. Kannan

  • A Review of Eye-Tracking Research in Marketing

    Michel Wedel;Rik Pieters

  • Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

    Michel Wedel;Rik Pieters

  • Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

    Rik Pieters;Luk Warlop;Michel Wedel

  • Designing conjoint choice experiments using managers' prior beliefs

    Zsolt Sándor;Michel Wedel

  • THE STOPPING POWER OF ADVERTISING: MEASURES AND EFFECTS OF VISUAL COMPLEXITY

    Rik Pieters;Michel Wedel;Rajeev Batra

  • International Market Segmentation Based on Consumer–Product Relations:

    F. ter Hofstede;J.E.B.M. Steenkamp;M. Wedel

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Wagner A. Kamakura;Michel Wedel;Michel Wedel;Fernando de Rosa;Jose Afonso Mazzon

  • Emotion-Induced Engagement in Internet Video Advertisements

    Thales S. Teixeira;Michel Wedel;Rik Pieters

  • Virtual and augmented reality: Advancing research in consumer marketing

    Michel Wedel;Enrique Bigné;Jie Zhang

  • Visual attention to advertising: A segment-level analysis

    E. Rosbergen;R. Pieters;M. Wedel

  • The Effectiveness of Customized Promotions in Online and Offline Stores

    Jie Zhang;Michel Wedel

  • An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

    Frenkel Ter Hofstede;Frenkel Ter Hofstede;Anke Audenaert;Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Michel Wedel

  • Visual attention to repeated print advertising: a test of scanpath theory

    Rik Pieters;Edward Rosbergen;Michel Wedel

  • The 'no-choice' alternative in conjoint choice experiments

    R Haaijer;W Kamakura;M Wedel

  • Goal Control of Attention to Advertising: The Yarbus Implication

    Rik Pieters;Michel Wedel

  • Adoption of a service innovation in the business market: An empirical test of supply side variables

    Ruud T Frambach;Harry G Barkema;Bart Nooteboom;Michel Wedel

  • Eye Tracking for Visual Marketing

    Michel Wedel;Rik Pieters

  • A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

    Unknown

Frequent Co-Authors

Rik Pieters
Rik Pieters Tilburg University
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Dick R. Wittink
Dick R. Wittink Yale University
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam

External Links

Wikipedia of Michel Wedel Personal website of Michel Wedel Google Scholar page

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Best Scientists Citing Michel Wedel

Riccardo Scarpa

Riccardo Scarpa

Durham University

Publications: 69

Sara Dolnicar

Sara Dolnicar

University of Queensland

Publications: 61

Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

Publications: 54

Peter Goos

Peter Goos

KU Leuven

Publications: 49

Jeroen K. Vermunt

Jeroen K. Vermunt

Tilburg University

Publications: 46

John M. Rose

John M. Rose

University of Sydney

Publications: 44

Greg M. Allenby

Greg M. Allenby

The Ohio State University

Publications: 40

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 38

Jordan J. Louviere

Jordan J. Louviere

University of South Australia

Publications: 34

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 34

David A. Hensher

David A. Hensher

University of Sydney

Publications: 33

Christian M. Ringle

Christian M. Ringle

Hamburg University of Technology

Publications: 33

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 32

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 31

Marko Sarstedt

Marko Sarstedt

Ludwig Maximilian University of Munich

Publications: 29

Pierpaolo D'Urso

Pierpaolo D'Urso

Sapienza University of Rome

Publications: 27

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