World's Best Scientists 2026 revealed!
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Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
77
Citations
28086
World Ranking
189
National Ranking
94

Michel Wedel publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Michel Wedel sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 229 publications — 82nd percentile

82% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Michel Wedel D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Michel Wedel sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 77 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2011 - Fellow of the American Statistical Association (ASA)

Overview

Michel Wedel is affiliated with the University of Maryland, College Park in the United States. Their research primarily focuses on marketing, with additional work spanning sociology and political science, human-computer interaction, social psychology, and food science.

The scientist's recent papers include:

  • "Virtual and augmented reality: Advancing research in consumer marketing," 2020, International Journal of Research in Marketing
  • "Modeling Eye Movements During Decision Making: A Review," 2022, Psychometrika

Michel Wedel frequently collaborates with several co-authors. Among the most frequent are Rik Pieters (4 joint publications), José Enrique Bigné Alcañiz (3 joint publications), Jianping Ye (3 joint publications), Ralf van der Lans (2 joint publications), and Jie Zhang (2 joint publications).

The scientist's work has appeared in multiple publication venues, with notable frequent publications in:

  • SSRN Electronic Journal (5 publications)
  • Journal of Marketing (4 publications)
  • Journal of Marketing Analytics (2 publications)
  • International Journal of Research in Marketing (1 publication)
  • Psychometrika (1 publication)

Michel Wedel's research topics demonstrate an emphasis on marketing and consumer behavior, with prominent focus areas including:

  • Digital marketing and social media
  • Color perception and design
  • Consumer behavior in brand consumption and identification
  • Consumer market behavior and pricing
  • Gaze tracking and assistive technology
  • Consumer retail behavior studies
  • Technology adoption and user behaviour

The scientist was recognized as a Fellow of the American Statistical Association (ASA) in 2011.

Best Publications

  • Market Segmentation: Conceptual and Methodological Foundations

    Michel Wedel;Wagner A. Kamakura

  • A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

    J.E.B.M. Steenkamp;J.E.B.M. Steenkamp;F. ter Hofstede;M. Wedel

  • Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:

    Rik Pieters;Michel Wedel

  • Marketing Analytics for Data-Rich Environments

    Michel Wedel;P.K. Kannan

  • A Review of Eye-Tracking Research in Marketing

    Michel Wedel;Rik Pieters

  • Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

    Michel Wedel;Rik Pieters

  • Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

    Rik Pieters;Luk Warlop;Michel Wedel

  • Designing conjoint choice experiments using managers' prior beliefs

    Zsolt Sándor;Michel Wedel

  • THE STOPPING POWER OF ADVERTISING: MEASURES AND EFFECTS OF VISUAL COMPLEXITY

    Rik Pieters;Michel Wedel;Rajeev Batra

  • International Market Segmentation Based on Consumer–Product Relations:

    F. ter Hofstede;J.E.B.M. Steenkamp;M. Wedel

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Wagner A. Kamakura;Michel Wedel;Michel Wedel;Fernando de Rosa;Jose Afonso Mazzon

  • Emotion-Induced Engagement in Internet Video Advertisements

    Thales S. Teixeira;Michel Wedel;Rik Pieters

  • Virtual and augmented reality: Advancing research in consumer marketing

    Michel Wedel;Enrique Bigné;Jie Zhang

  • Visual attention to advertising: A segment-level analysis

    E. Rosbergen;R. Pieters;M. Wedel

  • The Effectiveness of Customized Promotions in Online and Offline Stores

    Jie Zhang;Michel Wedel

  • An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

    Frenkel Ter Hofstede;Frenkel Ter Hofstede;Anke Audenaert;Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Michel Wedel

  • Visual attention to repeated print advertising: a test of scanpath theory

    Rik Pieters;Edward Rosbergen;Michel Wedel

  • The 'no-choice' alternative in conjoint choice experiments

    R Haaijer;W Kamakura;M Wedel

  • Goal Control of Attention to Advertising: The Yarbus Implication

    Rik Pieters;Michel Wedel

  • Adoption of a service innovation in the business market: An empirical test of supply side variables

    Ruud T Frambach;Harry G Barkema;Bart Nooteboom;Michel Wedel

  • Eye Tracking for Visual Marketing

    Michel Wedel;Rik Pieters

  • A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

    Unknown

Frequent Co-Authors

Rik Pieters
Rik Pieters Tilburg University
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Dick R. Wittink
Dick R. Wittink Yale University
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam

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