World's Best Scientists 2026 revealed!
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Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
77
Citations
28086
World Ranking
189
National Ranking
94

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2011 - Fellow of the American Statistical Association (ASA)

Overview

Michel Wedel is affiliated with the University of Maryland, College Park in the United States. Their research primarily focuses on marketing, with additional work spanning sociology and political science, human-computer interaction, social psychology, and food science.

The scientist's recent papers include:

  • "Virtual and augmented reality: Advancing research in consumer marketing," 2020, International Journal of Research in Marketing
  • "Modeling Eye Movements During Decision Making: A Review," 2022, Psychometrika

Michel Wedel frequently collaborates with several co-authors. Among the most frequent are Rik Pieters (4 joint publications), José Enrique Bigné Alcañiz (3 joint publications), Jianping Ye (3 joint publications), Ralf van der Lans (2 joint publications), and Jie Zhang (2 joint publications).

The scientist's work has appeared in multiple publication venues, with notable frequent publications in:

  • SSRN Electronic Journal (5 publications)
  • Journal of Marketing (4 publications)
  • Journal of Marketing Analytics (2 publications)
  • International Journal of Research in Marketing (1 publication)
  • Psychometrika (1 publication)

Michel Wedel's research topics demonstrate an emphasis on marketing and consumer behavior, with prominent focus areas including:

  • Digital marketing and social media
  • Color perception and design
  • Consumer behavior in brand consumption and identification
  • Consumer market behavior and pricing
  • Gaze tracking and assistive technology
  • Consumer retail behavior studies
  • Technology adoption and user behaviour

The scientist was recognized as a Fellow of the American Statistical Association (ASA) in 2011.

Best Publications

  • Market Segmentation: Conceptual and Methodological Foundations

    Michel Wedel;Wagner A. Kamakura

  • A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

    J.E.B.M. Steenkamp;J.E.B.M. Steenkamp;F. ter Hofstede;M. Wedel

  • Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:

    Rik Pieters;Michel Wedel

  • Marketing Analytics for Data-Rich Environments

    Michel Wedel;P.K. Kannan

  • A Review of Eye-Tracking Research in Marketing

    Michel Wedel;Rik Pieters

  • Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

    Michel Wedel;Rik Pieters

  • Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

    Rik Pieters;Luk Warlop;Michel Wedel

  • Designing conjoint choice experiments using managers' prior beliefs

    Zsolt Sándor;Michel Wedel

  • THE STOPPING POWER OF ADVERTISING: MEASURES AND EFFECTS OF VISUAL COMPLEXITY

    Rik Pieters;Michel Wedel;Rajeev Batra

  • International Market Segmentation Based on Consumer–Product Relations:

    F. ter Hofstede;J.E.B.M. Steenkamp;M. Wedel

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Wagner A. Kamakura;Michel Wedel;Michel Wedel;Fernando de Rosa;Jose Afonso Mazzon

  • Emotion-Induced Engagement in Internet Video Advertisements

    Thales S. Teixeira;Michel Wedel;Rik Pieters

  • Virtual and augmented reality: Advancing research in consumer marketing

    Michel Wedel;Enrique Bigné;Jie Zhang

  • Visual attention to advertising: A segment-level analysis

    E. Rosbergen;R. Pieters;M. Wedel

  • The Effectiveness of Customized Promotions in Online and Offline Stores

    Jie Zhang;Michel Wedel

  • An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

    Frenkel Ter Hofstede;Frenkel Ter Hofstede;Anke Audenaert;Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Michel Wedel

  • Visual attention to repeated print advertising: a test of scanpath theory

    Rik Pieters;Edward Rosbergen;Michel Wedel

  • The 'no-choice' alternative in conjoint choice experiments

    R Haaijer;W Kamakura;M Wedel

  • Goal Control of Attention to Advertising: The Yarbus Implication

    Rik Pieters;Michel Wedel

  • Adoption of a service innovation in the business market: An empirical test of supply side variables

    Ruud T Frambach;Harry G Barkema;Bart Nooteboom;Michel Wedel

  • Eye Tracking for Visual Marketing

    Michel Wedel;Rik Pieters

  • A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

    Unknown

Frequent Co-Authors

Rik Pieters
Rik Pieters Tilburg University
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Dick R. Wittink
Dick R. Wittink Yale University
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam

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