Wayne S. DeSarbo was affiliated with Pennsylvania State University in the United States. Their research spanned multiple fields, primarily focused on Business, Management and Accounting and Economics, Econometrics and Finance. Their work also extended into various subfields, including Marketing, Economics and Econometrics, Tourism, Leisure and Hospitality Management, Experimental and Cognitive Psychology, and Molecular Biology.
Throughout their career, DeSarbo contributed extensively to the understanding of consumer market behavior and pricing, as well as economic and environmental valuation. Other notable research topics included consumer behavior in brand consumption and identification, the wine industry and tourism, spatial and panel data analysis, mental health research topics, and bioinformatics and genomic networks.
Some of their recent publications included:
Frequent publication venues included:
DeSarbo collaborated frequently with a set of coauthors, among them:
Their career was recognized with distinctions such as being named a Fellow of the American Statistical Association (ASA) in 2016 and a Fellow of the American Marketing Association in 2018.
Richard L. Oliver;Wayne S. DeSarbo
Wayne S. DeSarbo;C. Anthony Di Benedetto;Michael Song;Indrajit Sinha
Venkatram Ramaswamy;Wayne S. Desarbo;David J. Reibstein;William T. Robinson
Peter J. Lenk;Wayne S. DeSarbo;Paul E. Green;Martin R. Young
Wayne S. DeSarbo;William L. Cron
Indrajit Sinha;Wayne S. DeSarbo
Kamel Jedidi;Harsharanjeet S. Jagpal;Wayne S. DeSarbo
Wayne S. DeSarbo;Elizabeth A. Edwards
Kristiaan Helsen;Kamel Jedidi;Wayne S. DeSarbo
Wayne S. DeSarbo;Kamel Jedidi;Indrajit Sinha;Indrajit Sinha
Michel Wedel;Wayne S. DeSarbo
Wayne S. Desarbo;Venkatram Ramaswamy;Steven H. Cohen
Phipps Arabie;J. Douglas Carroll;Wayne S. DeSarbo
Wayne S. Desarbo;Michel Wedel;Marco Vriens;Venkatram Ramaswamy
M. Wedel;W. S. Desarbo;J. R. Bult;V. Ramaswamy
William J. Havlena;Wayne S. DeSarbo
S. Chan Choi;Wayne S. Desarbo;Patrick T. Harker
Peter J. Lenk;Wayne S. DeSarbo
Wayne S. DeSarbo;J. Douglas Carroll;Linda A. Clark;Paul E. Green
Phipps Arabie;J. Douglas Carroll;Wayne DeSarbo;Jerry Wind
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