2026 Greg M. Allenby: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

D-Index & Metrics

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	47	3293	3030	1592	1442	180	14567

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Social Sciences and Humanities

3293

3030

1592

1442

180

14567

Social Sciences and Humanities

D-Index

Citations

14567

World Ranking

3293

National Ranking

1592

Research.com Recognitions

2003 - Fellow of the American Statistical Association (ASA)

Overview

Greg M. Allenby is affiliated with The Ohio State University in the United States. Their research spans several fields, primarily focusing on Business, Management and Accounting, as well as Economics, Econometrics and Finance. Their work extends into various subfields such as Economics and Econometrics, Marketing, Artificial Intelligence, Management Science and Operations Research, and Sociology and Political Science.

The research topics Allenby has contributed to include:

Consumer Market Behavior and Pricing
Economic and Environmental Valuation
Economics of Agriculture and Food Markets
Advanced Text Analysis Techniques
Decision-Making and Behavioral Economics
Innovation Diffusion and Forecasting
Computational and Text Analysis Methods

Allenby has published extensively, with frequent contributions to the following venues:

SSRN Electronic Journal
Marketing Science
Marketing Letters
International Journal of Research in Marketing
Journal of Marketing Research

Selected recent papers include:

Improving Text Analysis Using Sentence Conjunctions and Punctuation, 2020, Marketing Science
Integrating Textual Information into Models of Choice and Scaled Response Data, 2022, Marketing Science
Explaining Preference Heterogeneity with Mixed Membership Modeling, 2020, Marketing Science
Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles, 2020, Marketing Letters
A Choice Model of Utility Maximization and Regret Minimization, 2022, Journal of Marketing Research

Their research collaboration network includes frequent coauthors such as YiChun Miriam Liu, Taegyu Hur, Jaehwan Kim, Jeff D. Brazell, and Hyowon Kim. The counts of joint publications indicate ongoing research partnerships.

Greg M. Allenby was recognized as a Fellow of the American Statistical Association (ASA) in 2003, reflecting their standing within the statistical and research community.

Best Publications

Bayesian Statistics and Marketing

Peter E. Rossi;Greg M. Allenby

1625
Citations
Marketing models of consumer heterogeneity

Greg M. Allenby;Peter E. Rossi

1136
Citations
The Value of Purchase History Data in Target Marketing

Peter E. Rossi;Robert E. McCulloch;Greg M. Allenby

1031
Citations
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Timothy J. Gilbride;Greg M. Allenby

633
Citations
Bayesian Statistics and Marketing: Rossi/Bayesian Statistics and Marketing

Peter E. Rossi;Greg M. Allenby;Robert McCulloch

611
Citations
Modeling Consumer Demand for Variety

Jaehwan Kim;Greg M. Allenby;Peter E. Rossi

578
Citations
Quality perceptions and asymmetric switching between brands

Greg M. Allenby;Peter E. Rossi

475
Citations
Using Extremes to Design Products and Segment Markets

Greg M. Allenby;James L. Ginter

454
Citations
On the Heterogeneity of Demand

Greg M. Allenby;Neeraj Arora;James L. Ginter

419
Citations
Modeling Interdependent Consumer Preferences

Sha Yang;Greg M. Allenby

405
Citations
Sentence-Based Text Analysis for Customer Reviews

Joachim Büschken;Greg M. Allenby

382
Citations
Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Greg M. Allenby;Neeraj Arora;James L. Ginter

358
Citations
Modeling Household Purchase Behavior with Logistic Normal Regression

Greg M. Allenby;Peter J. Lenk

322
Citations
A Dynamic Model of Purchase Timing with Application to Direct Marketing

Greg M. Allenby;Robert P. Leone;Lichung Jen

286
Citations
A Bayesian Approach to Estimating Household Parameters

Peter E. Rossi;Greg M. Allenby

285
Citations
Multivariate Analysis of Multiple Response Data

Yancy D. Edwards;Greg M. Allenby

280
Citations
A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora;Greg M. Allenby;James L. Ginter

276
Citations
Overcoming Scale Usage Heterogeneity

Peter E Rossi;Zvi Gilula;Greg M Allenby

259
Citations
The effects of in-store displays and feature advertising on consideration sets

Greg M Allenby;James L Ginter

233
Citations
Bayesian Statistics and Marketing

Greg M. Allenby;Peter E. Rossi

218
Citations

Frequent Co-Authors

Eric T. Bradlow University of Pennsylvania

John D. C. Little MIT

Andrew Ehrenberg London South Bank University

Gilles Laurent Max Planck Society

Joel Huber Duke University

Alvin J. Miller National Oceanic and Atmospheric Administration

Jay Hauser University of California, Los Angeles

Jörg Rieskamp University of Basel

Joan Meyers-Levy University of Minnesota

Scott E. Maxwell University of Notre Dame

External Links

Personal website of Greg M. Allenby Google Scholar page

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