Greg M. Allenby publications per year

The chart shows the history of publications by Greg M. Allenby between 1986 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Greg M. Allenby published across 40 years, from 1986 to 2025, averaging 5 papers a year. Output peaked at 17 publications in 2006. 11 of the 199 publications appeared in the last two years.

No. of publications

5 10 15

1986 2025

199 publications in total across all disciplines

View publications per year as a table

Greg M. Allenby: publications per year, 1986 to 2025
Year	Publications
1986	1
1987	1
1988	0
1989	1
1990	2
1991	2
1992	2
1993	2
1994	4
1995	6
1996	3
1997	0
1998	4
1999	3
2000	3
2001	4
2002	3
2003	6
2004	4
2005	5
2006	17
2007	7
2008	9
2009	5
2010	10
2011	8
2012	7
2013	6
2014	11
2015	4
2016	8
2017	6
2018	9
2019	4
2020	10
2021	0
2022	8
2023	3
2024	4
2025	7
Total	199

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Greg M. Allenby publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Greg M. Allenby sits on this spectrum.

No. of scientists

100 200 300 400

44–53 publications 570+

This scientist: 180 publications — 56th percentile

56% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table

Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications	Scientists	This scientist
44–53	28
54–63	61
64–73	161
74–83	225
84–93	301
94–103	390
104–113	406
114–123	474
124–133	453
134–143	434
144–153	407
154–163	411
164–173	391
174–183	313	180
184–193	319
194–203	304
204–213	285
214–223	246
224–233	213
234–243	170
244–253	167
254–263	162
264–273	138
274–283	138
284–293	113
294–303	106
304–313	95
314–323	101
324–333	81
334–343	69
344–353	56
354–363	36
364–373	42
374–383	41
384–393	44
394–403	27
404–413	30
414–423	20
424–433	29
434–443	29
444–453	25
454–463	19
464–473	21
474–483	11
484–493	17
494–503	7
504–513	6
514–523	12
524–533	10
534–543	7
544–553	6
554–563	12
564–569	8
570+	100

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Greg M. Allenby D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Greg M. Allenby sits on this spectrum.

No. of scientists

100 200 300

30 D-Index 100+

This scientist: 47 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table

Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index	Scientists	This scientist
30	177
31	210
32	222
33	188
34	181
35	243
36	261
37	272
38	278
39	300
40	297
41	308
42	313
43	300
44	269
45	260
46	228
47	251	47
48	203
49	186
50	187
51	166
52	138
53	141
54	131
55	137
56	109
57	129
58	95
59	105
60	106
61	86
62	94
63	77
64	79
65	59
66	68
67	51
68	49
69	40
70	43
71	40
72	50
73	46
74	43
75	45
76	45
77	30
78	25
79	31
80	29
81	18
82	21
83	26
84	15
85	15
86	19
87	19
88	12
89	7
90	19
91	20
92	13
93	9
94	13
95	8
96	7
97	6
98	6
99	6
100+	97

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Research.com Recognitions

2003 - Fellow of the American Statistical Association (ASA)

Overview

Greg M. Allenby is affiliated with The Ohio State University in the United States. Their research spans several fields, primarily focusing on Business, Management and Accounting, as well as Economics, Econometrics and Finance. Their work extends into various subfields such as Economics and Econometrics, Marketing, Artificial Intelligence, Management Science and Operations Research, and Sociology and Political Science.

The research topics Allenby has contributed to include:

Consumer Market Behavior and Pricing
Economic and Environmental Valuation
Economics of Agriculture and Food Markets
Advanced Text Analysis Techniques
Decision-Making and Behavioral Economics
Innovation Diffusion and Forecasting
Computational and Text Analysis Methods

Allenby has published extensively, with frequent contributions to the following venues:

SSRN Electronic Journal
Marketing Science
Marketing Letters
International Journal of Research in Marketing
Journal of Marketing Research

Selected recent papers include:

Improving Text Analysis Using Sentence Conjunctions and Punctuation, 2020, Marketing Science
Integrating Textual Information into Models of Choice and Scaled Response Data, 2022, Marketing Science
Explaining Preference Heterogeneity with Mixed Membership Modeling, 2020, Marketing Science
Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles, 2020, Marketing Letters
A Choice Model of Utility Maximization and Regret Minimization, 2022, Journal of Marketing Research

Their research collaboration network includes frequent coauthors such as YiChun Miriam Liu, Taegyu Hur, Jaehwan Kim, Jeff D. Brazell, and Hyowon Kim. The counts of joint publications indicate ongoing research partnerships.

Greg M. Allenby was recognized as a Fellow of the American Statistical Association (ASA) in 2003, reflecting their standing within the statistical and research community.

Best Publications

Bayesian Statistics and Marketing

Peter E. Rossi;Greg M. Allenby

1625
Citations
Marketing models of consumer heterogeneity

Greg M. Allenby;Peter E. Rossi

1136
Citations
The Value of Purchase History Data in Target Marketing

Peter E. Rossi;Robert E. McCulloch;Greg M. Allenby

1031
Citations
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Timothy J. Gilbride;Greg M. Allenby

633
Citations
Bayesian Statistics and Marketing: Rossi/Bayesian Statistics and Marketing

Peter E. Rossi;Greg M. Allenby;Robert McCulloch

611
Citations
Modeling Consumer Demand for Variety

Jaehwan Kim;Greg M. Allenby;Peter E. Rossi

578
Citations
Quality perceptions and asymmetric switching between brands

Greg M. Allenby;Peter E. Rossi

475
Citations
Using Extremes to Design Products and Segment Markets

Greg M. Allenby;James L. Ginter

454
Citations
On the Heterogeneity of Demand

Greg M. Allenby;Neeraj Arora;James L. Ginter

419
Citations
Modeling Interdependent Consumer Preferences

Sha Yang;Greg M. Allenby

405
Citations
Sentence-Based Text Analysis for Customer Reviews

Joachim Büschken;Greg M. Allenby

382
Citations
Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Greg M. Allenby;Neeraj Arora;James L. Ginter

358
Citations
Modeling Household Purchase Behavior with Logistic Normal Regression

Greg M. Allenby;Peter J. Lenk

322
Citations
A Dynamic Model of Purchase Timing with Application to Direct Marketing

Greg M. Allenby;Robert P. Leone;Lichung Jen

286
Citations
A Bayesian Approach to Estimating Household Parameters

Peter E. Rossi;Greg M. Allenby

285
Citations
Multivariate Analysis of Multiple Response Data

Yancy D. Edwards;Greg M. Allenby

280
Citations
A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora;Greg M. Allenby;James L. Ginter

276
Citations
Overcoming Scale Usage Heterogeneity

Peter E Rossi;Zvi Gilula;Greg M Allenby

259
Citations
The effects of in-store displays and feature advertising on consideration sets

Greg M Allenby;James L Ginter

233
Citations
Bayesian Statistics and Marketing

Greg M. Allenby;Peter E. Rossi

218
Citations

Frequent Co-Authors

Peter E. Rossi University of California, Los Angeles

Robert E. McCulloch Arizona State University

Robert P. Leone Texas Christian University

Eric T. Bradlow University of Pennsylvania

John D. C. Little MIT

Andrew Ehrenberg London South Bank University

Scott A. Neslin Dartmouth College

Dick R. Wittink Yale University

Richard Staelin Duke University

Gilles Laurent Max Planck Society

External Links

Personal website of Greg M. Allenby Google Scholar page

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