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Social Sciences and Humanities

D-Index
52
Citations
16400
World Ranking
2385
National Ranking
1158

Overview

Joel Huber is affiliated with Duke University in the United States. Their research spans multiple domains primarily within psychology, with substantial contributions across social psychology, economics and econometrics, sociology and political science, applied psychology, and cognitive neuroscience.

The main fields of study for Joel Huber include:

  • Psychology

Within this broad area, the subfields they have contributed to are:

  • Social Psychology
  • Economics and Econometrics
  • Sociology and Political Science
  • Applied Psychology
  • Cognitive Neuroscience

Their work covers several specific topics, including:

  • Economic and Environmental Valuation
  • Cultural Differences and Values
  • Behavioral Health and Interventions
  • Decision-Making and Behavioral Economics
  • Urban Transport and Accessibility
  • Psychology of Moral and Emotional Judgment
  • Consumer Behavior in Brand Consumption and Identification

Joel Huber has collaborated frequently with several scholars, including:

  • W. Kip Viscusi
  • Jason Bell
  • Aparna A. Labroo
  • Stacy Wood
  • Donald R. Lehmann

Their published papers include:

  • Comments on "AI and the advent of the cyborg behavioral scientist," 2025, Journal of Consumer Psychology
  • Changes in household recycling behavior: Evidence from panel data, 2023, Ecological Economics
  • Commentaries on "Scale use and abuse: Toward best practices in the deployment of scales," 2022, Journal of Consumer Psychology
  • Commentaries on "Abductive Theory Construction," 2021, Journal of Consumer Psychology
  • Editorial: Relaunching Marketing Letters, 2020, Marketing Letters

They have published extensively in several venues, including:

  • Journal of Consumer Psychology
  • SSRN Electronic Journal
  • Ecological Economics
  • Marketing Letters
  • Orthopaedic Journal of Sports Medicine

Joel Huber is also an author of a book published by the American Psychological Association, titled APA handbook of consumer psychology in 2021.

Best Publications

  • Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis.

    Joel Huber;John W. Payne;Christopher Puto

  • The Importance of Utility Balance in Efficient Choice Designs

    Joel Huber;Klaus Zwerina

  • The Impact of Inferential Beliefs on Product Evaluations

    Joel Huber;John McCann

  • Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

    Joel Huber;Christopher Puto

  • Nonconscious Goals and Consumer Choice

    Tanya L. Chartrand;Joel Huber;Baba Shiv;Robin J. Tanner

  • The Impact of Anticipating Satisfaction on Consumer Choice

    Baba Shiv;Joel Huber

  • Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis☆

    W Kip Viscusi;Wesley A Magat;Joel Huber

  • An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks

    W. Kip Viscusi;Wesley A. Magat;Joel Huber

  • MTurk Character Misrepresentation: Assessment and Solutions

    Kathryn Sharpe Wessling;Joel Huber;Oded Netzer

  • Non-Conscious Influences on Consumer Choice

    Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

  • The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

    Joel Huber;Dick R. Wittink;John A. Fiedler;Richard Miller

  • On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

    Joel Huber;Kenneth Train

  • The Shopping Momentum Effect

    Ravi Dhar;Joel Huber;Uzma Khan

  • When Do Losses Loom Larger than Gains

    Dan Ariely;Joel Huber;Klaus Wertenbroch

  • Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

    Quentin André;Ziv Carmon;Klaus Wertenbroch;Alia Crum

  • Promoting Recycling: Private Values, Social Norms, and Economic Incentives

    W. Kip Viscusi;Joel Huber;Jason Matthew Bell

  • Geographic differences and the location of new manufacturing facilities

    Roger W. Schmenner;Joel C. Huber;Randall L. Cook

  • Emotional Bidders-An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction

    Min Ding;Jehoshua Eliashberg;Joel Huber;Ritesh Saini

  • Agents to the Rescue

    Patricia M. West;Dan Ariely;Steve Bellman;Eric Bradlow

  • The Relationship Between Prior Brand Knowledge and Information Acquisition Order

    Itamar Simonson;Joel Huber;John Payne

Frequent Co-Authors

Dan Ariely
Dan Ariely Duke University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Baba Shiv
Baba Shiv Stanford University
John W. Payne
John W. Payne Duke University
Harmen Oppewal
Harmen Oppewal Monash University
Tanya L. Chartrand
Tanya L. Chartrand Duke University
Bernd Weber
Bernd Weber University of Bonn
Randall A. Kramer
Randall A. Kramer Duke University
Leaf Van Boven
Leaf Van Boven University of Colorado Boulder

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