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Psychology

D-Index
41
Citations
14687
World Ranking
7705
National Ranking
4123

Overview

Baba Shiv is affiliated with Stanford University in the United States. Their research primarily focuses on Neuroscience, with specific attention to Cognitive Neuroscience and General Decision Sciences.

The main topics of Baba Shiv's work include:

  • Neural and Behavioral Psychology Studies
  • Functional Brain Connectivity Studies
  • Decision-Making and Behavioral Economics

Recent publications by Baba Shiv cover interdisciplinary fields combining brain activity, behavior, and emotional influences. Notable papers include:

  • "Brain activity forecasts video engagement in an internet attention market," published in 2020 in the Proceedings of the National Academy of Sciences
  • "Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes," published in 2023 in Emotion

Frequent co-authors in their research collaborations are:

  • Lester Tong
  • M. Yavuz Acikalin
  • Alexander Genevsky
  • Brian Knutson
  • Aiqing Ling

Baba Shiv has published work in the following venues:

  • Proceedings of the National Academy of Sciences
  • Emotion

Best Publications

  • Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making

    Baba Shiv;Alexander Fedorikhin

  • Marketing actions can modulate neural representations of experienced pleasantness

    Hilke Plassmann;John O'Doherty;Baba Shiv;Antonio Rangel

  • Placebo Effects of Marketing Actions: Consumers May Get What They Pay For:

    Baba Shiv;Ziv Carmon;Dan Ariely

  • Investment Behavior and the Negative Side of Emotion

    Baba Shiv;George Loewenstein;Antoine Bechara;Hanna Damasio

  • Nonconscious Goals and Consumer Choice

    Tanya L. Chartrand;Joel Huber;Baba Shiv;Robin J. Tanner

  • The Role of Emotion in Decision Making A Cognitive Neuroscience Perspective

    Nasir Naqvi;Baba Shiv;Antoine Bechara

  • The Impact of Anticipating Satisfaction on Consumer Choice

    Baba Shiv;Joel Huber

  • The “Shaken Self”: Product Choices as a Means of Restoring Self‐View Confidence

    Leilei Gao;S. Christian Wheeler;Baba Shiv

  • Commercial features of placebo and therapeutic efficacy.

    Rebecca L Waber;Baba Shiv;Ziv Carmon;Dan Ariely

  • Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice

    Rosellina Ferraro;Baba Shiv;James R. Bettman

  • Neural correlates of adaptive decision making for risky gains and losses.

    Joshua A. Weller;Irwin P. Levin;Baba Shiv;Antoine Bechara;Antoine Bechara

  • Non-Conscious Influences on Consumer Choice

    Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

  • Factors Affecting the Impact of Negatively and Positively Framed Ad Messages

    Baba Shiv;Julie A. Edell;John W. Payne

  • Dissociating Valuation and Saliency Signals during Decision-Making

    Ab Litt;Hilke Plassmann;Hilke Plassmann;Baba Shiv;Antonio Rangel

  • Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior

    Baba Shiv;Alexander Fedorikhin

  • Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration

    Amna Kirmani;Baba Shiv

  • A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

    Monica Wadhwa;Baba Shiv;Stephen M . Nowlis

  • The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions.

    Baba Shiv;George Loewenstein;Antoine Bechara

  • Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages

    Baba Shiv;Julie A. Edell Britton;John W. Payne

  • The Lonely Consumer: Loner or Conformer?

    Jing Wang;Rui Zhu;Baba Shiv

Frequent Co-Authors

Antoine Bechara
Antoine Bechara University of Southern California
S. Christian Wheeler
S. Christian Wheeler Stanford University
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Dan Ariely
Dan Ariely Duke University
Brian Knutson
Brian Knutson Stanford University
George Loewenstein
George Loewenstein Carnegie Mellon University
Tanya L. Chartrand
Tanya L. Chartrand Duke University
Samuel M. McClure
Samuel M. McClure Arizona State University
Charles Spence
Charles Spence University of Oxford
Irwin P. Levin
Irwin P. Levin University of Iowa

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