2026 Baba Shiv: Psychology Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Psychology	41	7705	7189	4123	3745	101	14687

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Psychology

7705

7189

4123

3745

101

14687

Overview

Baba Shiv is affiliated with Stanford University in the United States. Their research primarily focuses on Neuroscience, with specific attention to Cognitive Neuroscience and General Decision Sciences.

The main topics of Baba Shiv's work include:

Neural and Behavioral Psychology Studies
Functional Brain Connectivity Studies
Decision-Making and Behavioral Economics

Recent publications by Baba Shiv cover interdisciplinary fields combining brain activity, behavior, and emotional influences. Notable papers include:

"Brain activity forecasts video engagement in an internet attention market," published in 2020 in the Proceedings of the National Academy of Sciences
"Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes," published in 2023 in Emotion

Frequent co-authors in their research collaborations are:

Lester Tong
M. Yavuz Acikalin
Alexander Genevsky
Brian Knutson
Aiqing Ling

Baba Shiv has published work in the following venues:

Proceedings of the National Academy of Sciences
Emotion

Best Publications

Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making

Baba Shiv;Alexander Fedorikhin

3046
Citations
Marketing actions can modulate neural representations of experienced pleasantness

Hilke Plassmann;John O'Doherty;Baba Shiv;Antonio Rangel

1554
Citations
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For:

Baba Shiv;Ziv Carmon;Dan Ariely

855
Citations
Investment Behavior and the Negative Side of Emotion

Baba Shiv;George Loewenstein;Antoine Bechara;Hanna Damasio

775
Citations
Nonconscious Goals and Consumer Choice

Tanya L. Chartrand;Joel Huber;Baba Shiv;Robin J. Tanner

611
Citations
The Role of Emotion in Decision Making A Cognitive Neuroscience Perspective

Nasir Naqvi;Baba Shiv;Antoine Bechara

598
Citations
The Impact of Anticipating Satisfaction on Consumer Choice

Baba Shiv;Joel Huber

572
Citations
The “Shaken Self”: Product Choices as a Means of Restoring Self‐View Confidence

Leilei Gao;S. Christian Wheeler;Baba Shiv

543
Citations
Commercial features of placebo and therapeutic efficacy.

Rebecca L Waber;Baba Shiv;Ziv Carmon;Dan Ariely

485
Citations
Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice

Rosellina Ferraro;Baba Shiv;James R. Bettman

394
Citations
Neural correlates of adaptive decision making for risky gains and losses.

Joshua A. Weller;Irwin P. Levin;Baba Shiv;Antoine Bechara;Antoine Bechara

369
Citations
Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

366
Citations
Factors Affecting the Impact of Negatively and Positively Framed Ad Messages

Baba Shiv;Julie A. Edell;John W. Payne

335
Citations
Dissociating Valuation and Saliency Signals during Decision-Making

Ab Litt;Hilke Plassmann;Hilke Plassmann;Baba Shiv;Antonio Rangel

302
Citations
Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior

Baba Shiv;Alexander Fedorikhin

284
Citations
Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration

Amna Kirmani;Baba Shiv

238
Citations
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

Monica Wadhwa;Baba Shiv;Stephen M . Nowlis

221
Citations
The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions.

Baba Shiv;George Loewenstein;Antoine Bechara

220
Citations
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages

Baba Shiv;Julie A. Edell Britton;John W. Payne

215
Citations
The Lonely Consumer: Loner or Conformer?

Jing Wang;Rui Zhu;Baba Shiv

198
Citations

Frequent Co-Authors

Antoine Bechara University of Southern California

S. Christian Wheeler Stanford University

Gavan J. Fitzsimons Duke University

Dan Ariely Duke University

Brian Knutson Stanford University

George Loewenstein Carnegie Mellon University

Tanya L. Chartrand Duke University

Samuel M. McClure Arizona State University

Charles Spence University of Oxford

Irwin P. Levin University of Iowa

External Links

Wikipedia of Baba Shiv Personal website of Baba Shiv

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