2026 Peter Kenning: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	39	5601	5197	151	136	211	7777

Overview

Peter Kenning is affiliated with Heinrich Heine University Düsseldorf in Germany. Their research primarily intersects the fields of Business, Management and Accounting as well as Social Sciences, with a strong focus on Marketing, Sociology and Political Science, Management of Technology and Innovation, Management Information Systems, and Information Systems and Management.

The researcher has addressed a range of topics such as:

Consumer Behavior in Brand Consumption and Identification
Digital Innovation in Industries
FinTech, Crowdfunding, Digital Finance
Microfinance and Financial Inclusion
Technology Adoption and User Behaviour
Digital Marketing and Social Media
Consumer behavior in food and health

The publication record includes recent papers such as:

"Acceptance of in-store apps: factors that influence the intention to adopt location-based retail apps - insights from Germany," 2022, International Journal of Retail & Distribution Management
"Why it is good to communicate the bad: understanding the influence of message framing in persuasive communication on consumer decision-making processes," 2023, Frontiers in Human Neuroscience
"Das RealLabor als Methode der Transformation zur systematischen Entwicklung und prototypischen Erprobung innovativer Marktleistungen für nachhaltigeren Konsum - ein Zwischenbericht," 2024, Journal of Consumer Protection and Food Safety
"Wie informieren sich Verbraucherinnen und Verbraucher am Point of Sale? Eine Untersuchung zur Wahrnehmung von Kommunikationsmaßnahmen und Labels," 2024, Journal of Consumer Protection and Food Safety
"Arbeitspaket 1: Monitoring der gesellschaftlichen Akzeptanz der Nutztierhaltung," 2024, Journal of Consumer Protection and Food Safety

Kenning's frequent co-authors include:

Sven Braeutigam
Carina Hoffmann
Regina Harms
Jutta Roosen
Rabea Schrage

Their publications have appeared mainly in the following venues:

Journal of Consumer Protection and Food Safety
Wirtschaftsdienst
International Journal of Electronic Business
International Journal of Entrepreneurship and Small Business
International Journal of Retail & Distribution Management

Kenning has also contributed to a book published by Oxford University Press titled An Integrative Guide to Consumer Neuroscience (2022).

Best Publications

On the use of neurophysiological tools in is research: developing a research agenda for neurois

Angelika Dimoka;Rajiv D. Banker;Izak Benbasat;Fred D. Davis

716
Citations
Neuroeconomics: an overview from an economic perspective.

P. Kenning;H. Plassmann

480
Citations
Are there neural gender differences in online trust? an fMRI study on the perceived trustworthiness of ebay offers

René Riedl;Marco Hubert;Peter Kenning

478
Citations
Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making.

Michael Deppe;Wolfram Schwindt;Harald Kugel;Hilke Plassmann

441
Citations
A current overview of consumer neuroscience

Mirja Hubert;Peter Kenning

351
Citations
Debt out of control: The links between self-control, compulsive buying, and real debts

Anja Achtziger;Marco Hubert;Peter Kenning;Peter Kenning;Gerhard Raab

328
Citations
Applications of functional magnetic resonance imaging for market research

Peter Kenning;Hilke Plassmann;Dieter Ahlert

268
Citations
Social discounting involves modulation of neural value signals by temporoparietal junction

Tina Strombach;Tina Strombach;Tina Strombach;Bernd Weber;Bernd Weber;Zsofia Hangebrauk;Peter Kenning;Peter Kenning

223
Citations
On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009

René Riedl;Rajiv D. Banker;Izak Benbasat;Fred D. Davis

222
Citations
Trusting Humans and Avatars: A Brain Imaging Study Based on Evolution Theory

Rene Riedl;Peter N. C. Mohr;Peter H. Kenning;Fred D. Davis

210
Citations
Evidence for a neural correlate of a framing effect: bias-specific activity in the ventromedial prefrontal cortex during credibility judgments.

M. Deppe;W. Schwindt;J. Krämer;H. Kugel

205
Citations
What can advertisers learn from neuroscience

Hilke Plassmann;Tim Ambler;Sven Braeutigam;Peter Kenning

202
Citations
Employer brand trust and affect: linking brand personality to employer brand attractiveness

Linn Viktoria Rampl;Peter Kenning

192
Citations
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Heiner Evanschitzky;Gopalkrishnan R. Iyer;Kishore Gopalakrishna Pillai;Peter Kenning

191
Citations
What they see is what they get? An fMRI‐study on neural correlates of attractive packaging

Marco Stoll;Sebastian Baecke;Peter Kenning

164
Citations
Consumer price knowledge in the German retail market

Heiner Evanschitzky;Peter Kenning;Verena Vogel

149
Citations
Feed them facts: Value perceptions and consumer use of sustainability-related product information

Jan Niklas Meise;Thomas Rudolph;Peter Kenning;Diane M. Phillips;Diane M. Phillips

140
Citations
How Neuroscience Can Inform Consumer Research

P.H. Kenning;H. Plassmann

133
Citations
Consumer trust in food retailers: conceptual framework and empirical evidence

Linn Viktoria Rampl;Tim Eberhardt;Reinhard Schütte;Peter Kenning

128
Citations
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople

Alexander Haas;Peter Kenning

128
Citations
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty

Hilke Plassmann;Peter Kenning;Dieter Ahlert

117
Citations

Frequent Co-Authors

Fred D. Davis Texas Tech University

Bernd Weber University of Bonn

Michael Deppe University of Münster

Lucia A. Reisch Copenhagen Business School

Hauke R. Heekeren Universität Hamburg

Anja Ischebeck University of Graz

Gernot R. Müller-Putz Graz University of Technology

Alok Gupta University of Minnesota

Gerd Gigerenzer Max Planck Institute for Human Development

Scott A. Huettel Duke University

External Links

Wikipedia of Peter Kenning Personal website of Peter Kenning

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