What is he best known for?
The fields of study he is best known for:
- Marketing
- Microeconomics
- Social science
Ulrich Hamm focuses on Marketing, Organic product, Consumer behaviour, Willingness to pay and Advertising.
As part of his studies on Marketing, he often connects relevant areas like Organic certification.
His biological study spans a wide range of topics, including Market research, Marketing research, Marketing mix and Organic farming.
His research on Consumer behaviour often connects related areas such as Diversification.
His work carried out in the field of Willingness to pay brings together such families of science as Panel data, Wine and Profit.
His work deals with themes such as Credence good and Labelling, which intersect with Advertising.
His most cited work include:
- Consumers’ perceptions and preferences for local food: A review (327 citations)
- Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos (298 citations)
- Consumer preferences for additional ethical attributes of organic food. (256 citations)
What are the main themes of his work throughout his whole career to date?
Ulrich Hamm mostly deals with Marketing, Organic product, Consumer behaviour, Advertising and Production.
Ulrich Hamm frequently studies issues relating to Willingness to pay and Marketing.
The Organic product study which covers Food marketing that intersects with Qualitative research.
His research in Consumer behaviour intersects with topics in Market research, Panel data and Wine.
His work in the fields of Advertising, such as Logo, intersects with other areas such as Food choice.
Ulrich Hamm combines subjects such as Sustainable agriculture, Organic farming and Agricultural science with his study of Production.
He most often published in these fields:
- Marketing (51.19%)
- Organic product (26.19%)
- Consumer behaviour (18.45%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (51.19%)
- Consumer behaviour (18.45%)
- Wine (4.76%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Consumer behaviour, Wine, Production and Advertising.
His research brings together the fields of Animal husbandry and Marketing.
His study looks at the relationship between Consumer behaviour and fields such as Willingness to pay, as well as how they intersect with chemical problems.
He has researched Wine in several fields, including Panel data, Market segmentation and Organic product.
Ulrich Hamm interconnects Sustainable agriculture and Food processing in the investigation of issues within Production.
His Advertising research is multidisciplinary, incorporating perspectives in Product, Orange juice and Taste.
Between 2017 and 2021, his most popular works were:
- Organic wine purchase behaviour in Germany: Exploring the attitude-behaviour-gap with data from a household panel (58 citations)
- Consumer perceptions, preferences, and behavior regarding pasture-raised livestock products: A review (21 citations)
- Consumers’ response to environmentally-friendly food packaging - A systematic review (20 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Microeconomics
- Social science
Ulrich Hamm mainly investigates Marketing, Consumer behaviour, Sustainable agriculture, Market share and Production.
His Marketing study incorporates themes from Sustainable products, Wine and Food packaging.
His study connects Country of origin and Consumer behaviour.
The study incorporates disciplines such as Developing country and Agricultural land in addition to Sustainable agriculture.
His study in Market share is interdisciplinary in nature, drawing from both Panel data, Sustainable seafood, Multimethodology, Stakeholder and Environmental resource management.
The various areas that he examines in his Production study include Consumer survey, Food processing and Taste.
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