Hans C.M. van Trijp

What is he best known for?

The fields of study he is best known for:

• Marketing
• Social psychology
• Statistics

His main research concerns Marketing, Social psychology, Consumer behaviour, Advertising and Affect. His Marketing research integrates issues from Food safety, Duration and Scope. His work in the fields of Social psychology, such as Attitude change, Attitude and Implicit attitude, intersects with other areas such as Product category and Social norms approach.

His biological study spans a wide range of topics, including Virtual reality and Newspaper. He interconnects Structural equation modeling, Sample and Ingredient in the investigation of issues within Advertising. His Affect research focuses on Empirical research and how it connects with Quality.

His most cited work include:

• An efficient methodology for assessing attention to and effect of nutrition information displayed front-of-pack (102 citations)
• Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (82 citations)
• Attribute Elicitation in Marketing Research: A Comparison of Three Procedures (77 citations)

What are the main themes of his work throughout his whole career to date?

His primary scientific interests are in Marketing, Social psychology, Consumer behaviour, Context and Advertising. Within one scientific family, Hans C.M. van Trijp focuses on topics pertaining to Corporate social responsibility under Marketing, and may sometimes address concerns connected to Social dilemma. His Social psychology study combines topics in areas such as Psychological intervention and Cognitive psychology.

In general Cognitive psychology study, his work on Sensory system often relates to the realm of Style, thereby connecting several areas of interest. His work carried out in the field of Consumer behaviour brings together such families of science as Virtual reality, Public relations and Consumer choice. His study in Advertising is interdisciplinary in nature, drawing from both Sample and Nutrition facts label.

He most often published in these fields:

• Marketing (31.40%)
• Social psychology (16.53%)
• Consumer behaviour (13.22%)

What were the highlights of his more recent work (between 2017-2021)?

• Market integration (5.79%)
• Marketing (31.40%)
• Social psychology (16.53%)

In recent papers he was focusing on the following fields of study:

Hans C.M. van Trijp focuses on Market integration, Marketing, Social psychology, Emerging markets and Quality. His research integrates issues of Bottom of the pyramid and Livelihood in his study of Market integration. His Marketing study incorporates themes from Psychological intervention and Production.

His Production research incorporates elements of Supply chain, Empirical research and Food products. His work in the fields of Social influence overlaps with other areas such as Virtue, Injunctive norm, Meta-analysis and Personalized nutrition. His studies in Quality integrate themes in fields like Environmental economics and Industrial organization.

Between 2017 and 2021, his most popular works were:

• Cosmetic specifications in the food waste issue: Supply chain considerations and practices concerning suboptimal food products (32 citations)
• Effects of sustainable design strategies on consumer preferences for redesigned packaging (28 citations)
• The effect of a default-based nudge on the choice of whole wheat bread (14 citations)

In his most recent research, the most cited papers focused on:

• Marketing
• Social psychology
• Statistics

Hans C.M. van Trijp mostly deals with Psychological intervention, Intervention, Marketing, Applications of nanotechnology and Survey research. The various areas that Hans C.M. van Trijp examines in his Psychological intervention study include Feeling, Social psychology and Embodied cognition. He has included themes like Variety, Snack food, Food service and Intrusiveness in his Intervention study.

His Marketing research is multidisciplinary, relying on both Food products and Empirical research. His Applications of nanotechnology research is multidisciplinary, incorporating perspectives in Affect and Attitude.