What is he best known for?
The fields of study he is best known for:
- Social psychology
- The Internet
- Management
His primary scientific interests are in Technology acceptance model, Knowledge management, Usability, Theory of planned behavior and Information technology.
Viswanath Venkatesh has included themes like Social influence, Intrinsic motivation, Key and Perception in his Technology acceptance model study.
He interconnects Psychological intervention, Peer support, Unified theory of acceptance and use of technology, User perception and Expectation confirmation theory in the investigation of issues within Knowledge management.
The Usability study which covers Applied psychology that intersects with Self-efficacy.
His Theory of planned behavior study incorporates themes from Unisex, Contrast and Social psychology.
His Hedonic motivation course of study focuses on Marketing and Data collection.
His most cited work include:
- User acceptance of information technology: toward a unified view (18040 citations)
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (11475 citations)
- Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (4108 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Knowledge management, Marketing, Context, Technology acceptance model and Usability.
While working in this field, Viswanath Venkatesh studies both Knowledge management and Information technology.
His work deals with themes such as Hedonic motivation, Job performance, Perception and Developing country, which intersect with Marketing.
He works mostly in the field of Context, limiting it down to topics relating to Social psychology and, in certain cases, Contrast.
His Technology acceptance model study typically links adjacent topics like Theory of planned behavior.
The Unified theory of acceptance and use of technology portion of his research involves studies in Social influence and Expectancy theory.
He most often published in these fields:
- Knowledge management (26.26%)
- Marketing (22.22%)
- Context (16.16%)
What were the highlights of his more recent work (between 2018-2021)?
- Information and Communications Technology (12.63%)
- Public relations (7.07%)
- Perception (8.59%)
In recent papers he was focusing on the following fields of study:
Viswanath Venkatesh mainly investigates Information and Communications Technology, Public relations, Perception, Internet privacy and Developing country.
His work in Perception tackles topics such as Usability which are related to areas like Emerging technologies, Developmental stage theories and Social influence.
His Developing country research incorporates elements of Information and communication technologies for development, Longitudinal study, Marketing and Corporate governance.
Viswanath Venkatesh has researched Marketing in several fields, including Habit and Local government.
His Psychological intervention research is multidisciplinary, incorporating perspectives in Unified theory of acceptance and use of technology, Knowledge management, Research design, Privacy calculus and Enhanced Data Rates for GSM Evolution.
His Context research includes elements of Organizational behavior, Social psychology, Contrast and Technology acceptance model.
Between 2018 and 2021, his most popular works were:
- Blockchain, adoption, and financial inclusion in India: Research opportunities (42 citations)
- Unified Theory of Acceptance and Use of Technology (27 citations)
- Children’s Internet Addiction, Family-to-Work Conflict, and Job Outcomes: A Study of Parent–Child Dyads (20 citations)
In his most recent research, the most cited papers focused on:
- The Internet
- Social psychology
- Management
His scientific interests lie mostly in Cognitive computing, Artifact, Mobile device, Internet privacy and Public relations.
His studies in Artifact integrate themes in fields like Reliability, Perception and Nomological network.
The concepts of his Mobile device study are interwoven with issues in Psychological intervention, Cybercrime, Service quality, Experiential learning and Sample.
Internet privacy and Operational efficiency are commonly linked in his work.
In his research, Information and Communications Technology is intimately related to Theme, which falls under the overarching field of Public relations.
Viswanath Venkatesh usually deals with Information and Communications Technology and limits it to topics linked to Longitudinal study and Economic growth.
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