World's Best Scientists 2026 revealed!
Viswanath Venkatesh

Viswanath Venkatesh

Award Badge
Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
87
Citations
179461
World Ranking
103
National Ranking
50

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award

Overview

Viswanath Venkatesh is affiliated with Virginia Tech in the United States. Their research spans multiple fields with a primary focus on Social Sciences, Business, Management and Accounting, and Decision Sciences. Within these fields, Venkatesh has contributed extensively to subfields including Information Systems and Management, Sociology and Political Science, Information Systems, Management Information Systems, and Strategy and Management.

The main topics covered by Venkatesh's work include Technology Adoption and User Behaviour, Digital Marketing and Social Media, Big Data and Business Intelligence, Customer Service Quality and Loyalty, Privacy, Security, and Data Protection, E-Government and Public Services, and Knowledge Management and Sharing.

Venkatesh has authored numerous research papers, notable among them are:

  • Adoption and use of AI tools: a research agenda grounded in UTAUT, 2021, Annals of Operations Research
  • Impacts of COVID-19: A research agenda to support people in their fight, 2020, International Journal of Information Management

Frequent coauthors include Frank K. Y. Chan, James Y.L. Thong, Hartmut Hoehle, Sebastian Schuetz, and Ruba Aljafari.

Publication venues prominently featuring Venkatesh's contributions include SSRN Electronic Journal, International Journal of Information Management, MIS Quarterly, Journal of the Association for Information Systems, and Information & Management.

In addition to journal articles, Venkatesh has published books through Virginia Tech Publishing eBooks. These titles are:

  • Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics, 2023
  • Road to Success: A Guide for Doctoral Students and Junior Faculty, 2021

Best Publications

  • User acceptance of information technology: toward a unified view

    Viswanath Venkatesh;Michael G. Morris;Gordon B. Davis;Fred D. Davis

  • A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

    Viswanath Venkatesh;Fred D. Davis

  • Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology

    Viswanath Venkatesh;James Y. L. Thong;Xin Xu

  • Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model

    Viswanath Venkatesh

  • Technology Acceptance Model 3 and a Research Agenda on Interventions

    Viswanath Venkatesh;Hillol Bala

  • Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior

    Viswanath Venkatesh;Michael G. Morris

  • A Model of the Antecedents of Perceived Ease of Use: Development and Test*

    Viswanath Venkatesh;Fred D. Davis

  • Bridging the qualitative-quantitative divide: guidelines for conducting mixed methods research in information systems

    Viswanath Venkatesh;Susan A. Brown;Hillol Bala

  • AGE DIFFERENCES IN TECHNOLOGY ADOPTION DECISIONS: IMPLICATIONS FOR A CHANGING WORK FORCE

    Michael G. Morris;Viswanath Venkatesh

  • Creation of favorable user perceptions: exploring the role of intrinsic motivation

    Viswanath Venkatesh

  • Model of adoption and technology in households: a baseline model test and extension incorporating household life cycle

    Susan A. Brown;Viswanath Venkatesh

  • Unified theory of acceptance and use of technology : a synthesis and the road ahead

    Viswanath Venkatesh;James Y. L. Thong;Xin Xu

  • A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges

    Viswanath Venkatesh;Susan A. Brown

  • A critical assessment of potential measurement biases in the technology acceptance model: three experiments

    Fred D. Davis;Viswanath Venkatesh

  • A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes.

    Viswanath Venkatesh;Michael G. Morris;Phillip L. Ackerman

  • Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability

    Ritu Agarwal;Viswanath Venkatesh

  • User Acceptance Enablers in Individual Decision Making About Technology: Toward an Integrated Model

    Viswanath Venkatesh;Cheri Speier;Michael G. Morris

  • Dead Or Alive? The Development, Trajectory And Future Of Technology Adoption Research.

    Viswanath Venkatesh;Fred D. Davis;Michael G. Morris

  • Predicting different conceptualizations of system use: the competing roles of behavioral intention, facilitating conditions, and behavioral expectation

    Viswanath Venkatesh;Susan A. Brown;Likoebe M. Maruping;Hillol Bala

  • Extending the two-stage information systems continuance model: incorporating UTAUT predictors and the role of context

    Viswanath Venkatesh;James Y.L. Thong;Frank Kwok Yue Chan;Paul Jen-Hwa Hu

Frequent Co-Authors

Susan A. Brown
Susan A. Brown University of Arizona
James Y. L. Thong
James Y. L. Thong Hong Kong University of Science and Technology
Fred D. Davis
Fred D. Davis Texas Tech University
Arun Rai
Arun Rai Georgia State University
Paul Jen-Hwa Hu
Paul Jen-Hwa Hu University of Utah
Kar Yan Tam
Kar Yan Tam Hong Kong University of Science and Technology
Ritu Agarwal
Ritu Agarwal Johns Hopkins University
Kalle Lyytinen
Kalle Lyytinen Case Western Reserve University
Phillip L. Ackerman
Phillip L. Ackerman Georgia Institute of Technology
Jason D. Shaw
Jason D. Shaw Nanyang Technological University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring related online degrees can broaden your career options in Business and Management. Many students choose flexible study routes, such as a cheap online construction management degree, which combines business management skills with practical industry knowledge, opening pathways to project leadership and site management roles.

For professionals aiming for executive positions, pursuing an online emba (Executive MBA) can boost managerial credentials while allowing you to continue working full-time. These programs focus on advanced leadership, strategic decision-making, and organizational effectiveness.

If you’re looking for a more affordable option to advance your qualifications, consider enrolling in one of the many cheap online masters programs. These cover a range of business and management fields and can give you a competitive edge.

As data-driven decision-making becomes increasingly important, a cheap online masters degree in data science equips you with the analytical skills needed in today’s business world, making you well-prepared for emerging roles in analytics and management.

Best Scientists Citing Viswanath Venkatesh

Trending Scientists

Recently Published Articles