2023 - Research.com Business and Management in China Leader Award
2022 - Research.com Business and Management in China Leader Award
His scientific interests lie mostly in The Internet, Marketing, Advertising, Empirical research and Knowledge management. He performs multidisciplinary study in The Internet and Perspective in his work. His research integrates issues of Internet shopping, Categorization, Virtual community and Reputation in his study of Marketing.
His studies in Advertising integrate themes in fields like Sample, Affect, Social commerce and Online participation. His research on Empirical research also deals with topics like
His primary scientific interests are in Knowledge management, Marketing, Advertising, Social psychology and The Internet. As a member of one scientific family, Matthew K. O. Lee mostly works in the field of Knowledge management, focusing on Continuance and, on occasion, Virtual community. His Marketing study combines topics in areas such as Empirical research, Internet shopping and Reputation.
As part of the same scientific family, he usually focuses on Advertising, concentrating on Social media and intersecting with Internet privacy. His Internet privacy study combines topics from a wide range of disciplines, such as Microblogging and Social network. His Social psychology research includes elements of Context and Public relations.
Matthew K. O. Lee focuses on Internet privacy, Mobile payment, Social psychology, Structural equation modeling and Social media. His Mobile payment study incorporates themes from Brand equity, Advertising, Competition and Consumer loyalty. His research ties Technology addiction and Social psychology together.
The concepts of his Structural equation modeling study are interwoven with issues in Function, Knowledge management and Mood. Matthew K. O. Lee usually deals with Knowledge management and limits it to topics linked to Originality and Service. His Social media research is multidisciplinary, relying on both Context, Misinformation and Continuance.
His primary areas of study are Social psychology, Context, Mobile payment, Value and Cognitive psychology. His Social psychology study often links to related topics such as Technology addiction. His Context research incorporates themes from Social media and Social cognitive theory.
His work carried out in the field of Social media brings together such families of science as Critical mass, Tie strength, Social network, Continuance and Multilevel model. His biological study deals with issues like Habit, which deal with fields such as Structural equation modeling. His Structural equation modeling study integrates concerns from other disciplines, such as Advertising, Brand loyalty, Reinforcement and Brand community.
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A Trust Model for Consumer Internet Shopping
Matthew K. O. Lee;Efraim Turban.
Online social networks: Why do students use facebook?
Christy M. K. Cheung;Pui-Yee Chiu;Matthew K. O. Lee.
The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities
Christy M.K. Cheung;Matthew K.O. Lee;Neil Rabjohn.
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
Matthew K. O. Lee;Christy M. K. Cheung;Zhaohui Chen.
Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises
Julie Battilana;Matthew Lee.
The Academy of Management Annals (2014)
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Christy M.K. Cheung;Matthew K.O. Lee.
A theoretical model of intentional social action in online social networks
Christy M. K. Cheung;Matthew K. O. Lee.
A framework of ERP systems implementation success in China: An empirical study
Zhe Zhang;Matthew K.O. Lee;Pei Huang;Liang Zhang.
In Search of the Hybrid Ideal
Julie Battiliana;Matthew Lee;John Walker;Cheryl Dorsey.
Stanford Social Innovation Review (2012)
Consumer privacy concerns about Internet marketing
Huaiqing Wang;Matthew K. O. Lee;Chen Wang.
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