What is he best known for?
The fields of study he is best known for:
- The Internet
- Law
- Marketing
His scientific interests lie mostly in The Internet, Marketing, Advertising, Empirical research and Knowledge management.
He performs multidisciplinary study in The Internet and Perspective in his work.
His research integrates issues of Internet shopping, Categorization, Virtual community and Reputation in his study of Marketing.
His studies in Advertising integrate themes in fields like Sample, Affect, Social commerce and Online participation.
His research on Empirical research also deals with topics like
- Online community, Reliability, Antecedent and Internet privacy most often made with reference to Context,
- Information system which connect with Continuance and Personality.
His studies deal with areas such as Management, Social entrepreneurship and China as well as Knowledge management.
His most cited work include:
- A Trust Model for Consumer Internet Shopping (1449 citations)
- Online social networks: Why do students use facebook? (997 citations)
- Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation (744 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Knowledge management, Marketing, Advertising, Social psychology and The Internet.
As a member of one scientific family, Matthew K. O. Lee mostly works in the field of Knowledge management, focusing on Continuance and, on occasion, Virtual community.
His Marketing study combines topics in areas such as Empirical research, Internet shopping and Reputation.
As part of the same scientific family, he usually focuses on Advertising, concentrating on Social media and intersecting with Internet privacy.
His Internet privacy study combines topics from a wide range of disciplines, such as Microblogging and Social network.
His Social psychology research includes elements of Context and Public relations.
He most often published in these fields:
- Knowledge management (19.93%)
- Marketing (16.84%)
- Advertising (14.78%)
What were the highlights of his more recent work (between 2018-2021)?
- Internet privacy (8.93%)
- Mobile payment (3.44%)
- Social psychology (14.43%)
In recent papers he was focusing on the following fields of study:
Matthew K. O. Lee focuses on Internet privacy, Mobile payment, Social psychology, Structural equation modeling and Social media.
His Mobile payment study incorporates themes from Brand equity, Advertising, Competition and Consumer loyalty.
His research ties Technology addiction and Social psychology together.
The concepts of his Structural equation modeling study are interwoven with issues in Function, Knowledge management and Mood.
Matthew K. O. Lee usually deals with Knowledge management and limits it to topics linked to Originality and Service.
His Social media research is multidisciplinary, relying on both Context, Misinformation and Continuance.
Between 2018 and 2021, his most popular works were:
- Universal Phone Recognition with a Multilingual Allophone System (17 citations)
- Transition from web to mobile payment services: The triple effects of status quo inertia (15 citations)
- When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities (15 citations)
In his most recent research, the most cited papers focused on:
- Law
- The Internet
- Social psychology
His primary areas of study are Social psychology, Context, Mobile payment, Value and Cognitive psychology.
His Social psychology study often links to related topics such as Technology addiction.
His Context research incorporates themes from Social media and Social cognitive theory.
His work carried out in the field of Social media brings together such families of science as Critical mass, Tie strength, Social network, Continuance and Multilevel model.
His biological study deals with issues like Habit, which deal with fields such as Structural equation modeling.
His Structural equation modeling study integrates concerns from other disciplines, such as Advertising, Brand loyalty, Reinforcement and Brand community.
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