World's Best Scientists 2026 revealed!
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Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
51
Citations
11782
World Ranking
936
National Ranking
8

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award

Overview

Chulmo Koo is affiliated with Kyung Hee University in South Korea. Their research primarily focuses on social sciences and business, management, and accounting, with a significant number of publications in these fields. Subfields of study include sociology and political science, marketing, cultural studies, information systems and management, and information systems.

Their work addresses various topics such as digital marketing and social media, diverse aspects of tourism research, diverse topics in contemporary research, technology adoption and user behaviour, sharing economy and platforms, consumer behavior in brand consumption and identification, and consumer perception and purchasing behavior.

Frequent co-authors collaborating with Chulmo Koo include:

  • Namho Chung
  • Jungkeun Kim
  • Seunghun Shin
  • Yerin Yhee
  • Eunji Lee

Major publication venues where this researcher's work appears regularly include:

  • Journal of Smart Tourism
  • The Journal of Internet Electronic Commerce Research
  • Information Systems Review
  • Current Issues in Tourism
  • Journal of Travel & Tourism Marketing

Notable recent papers by Chulmo Koo include:

  • Metaverse tourism: conceptual framework and research propositions (2022), published in Current Issues in Tourism
  • Artificial intelligence (AI) and robotics in travel, hospitality and leisure (2021), published in Electronic Markets

Other related papers in the same research network include:

  • Understanding customer's meaningful engagement with AI-powered service robots (2022), published in Information Technology and People
  • Smart Tourism Technologies' Ambidexterity: Balancing Tourist's Worries and Novelty Seeking for Travel Satisfaction (2022), published in Information Systems Frontiers
  • ChatGPT for Trip Planning: The Effect of Narrowing Down Options (2023), published in Journal of Travel Research

Best Publications

  • Smart tourism: foundations and developments

    Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo

  • Conceptual foundations for understanding smart tourism ecosystems

    Ulrike Gretzel;Hannes Werthner;Chulmo Koo;Carlos Lamsfus

  • The use of social media in travel information search

    Namho Chung;Chulmo Koo

  • The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea

    Namho Chung;Hyunae Lee;Jin Young Kim;Chulmo Koo

  • The influence of tourism website on tourists' behavior to determine destination selection: : A case study of creative economy in Korea

    Namho Chung;Hyunae Lee;Seung Jae Lee;Chulmo Koo

  • Constructivist Research in Smart Tourism

    William Cannon Hunter;Namho Chung;Ulrike Gretzel;Chulmo Koo

  • Adoption of travel information in user-generated content on social media: the moderating effect of social presence

    Namho Chung;Heejeong Han;Chulmo Koo

  • Conceptualization of Smart Tourism Destination Competitiveness

    Koo, Chul-Mo;Seunghun Shin;Ulrike Gretzel;William Cannon Hunter

  • The role of partnership in supply chain performance

    Il Ryu;SoonHu So;Chulmo Koo

  • In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy

    Sung-Byung Yang;Kyungmin Lee;Hanna Lee;Chulmo Koo

  • Application of smart tourism to cities

    Ulrike Gretzel;Lina Zhong;Chulmo Koo

  • Examination of how social aspects moderate the relationship between task characteristics and usage of social communication technologies (SCTs) in organizations

    Chulmo Koo;Yulia Wati;Jason J. Jung

  • Examining information sharing in social networking communities

    Namho Chung;Kichan Nam;Chulmo Koo

  • Special issue on smart tourism: convergence of information technologies, experiences, and theories

    Ulrike Gretzel;Chulmo Koo;Marianna Sigala;Zheng Xiang

  • An empirical examination of online restaurant reviews on Yelp.com

    Sung-Byung Yang;Sungyoung Hlee;Jimin Lee;Chulmo Koo

  • Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach

    Sung-Byung Yang;Seung-Hun Shin;Youhee Joun;Chulmo Koo

  • Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy

    Hanna Lee;Sung-Byung Yang;Chulmo Koo

  • Tourists’ happiness: are there smart tourism technology effects?

    Hanna Lee;Jimin Lee;Namho Chung;Chulmo Koo

  • Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model

    Sunyoung Hlee;Hanna Lee;Chulmo Koo

  • Smart tourism challenges

    Ulrike Gretzel;Sofia Reino;Sebastian Kopera;Chulmo Koo

  • Smart tourism cities: a duality of place where technology supports the convergence of touristic and residential experiences

    Ulrike Gretzel;Chulmo Koo

  • Information and Communication Technologies in Tourism 2021 : Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021

    Wolfgang Wörndl;Chulmo Koo;Jason L. Stienmetz

Frequent Co-Authors

Namho Chung
Namho Chung Kyung Hee University
Ulrike Gretzel
Ulrike Gretzel University of Southern California
Dan J. Kim
Dan J. Kim University of North Texas
Jason J. Jung
Jason J. Jung Chung-Ang University
Marianna Sigala
Marianna Sigala University of Newcastle Australia
Jae-Nam Lee
Jae-Nam Lee Korea University
Fevzi Okumus
Fevzi Okumus University of South Carolina
Joseph Sarkis
Joseph Sarkis Worcester Polytechnic Institute
Hee-Woong Kim
Hee-Woong Kim Yonsei University

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