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Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
51
Citations
12984
World Ranking
928
National Ranking
7

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award

Overview

Namho Chung is affiliated with Kyung Hee University in South Korea. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a notable focus on subfields including Sociology and Political Science, Marketing, Cultural Studies, Information Systems and Management, and Organizational Behavior and Human Resource Management.

Their scholarly contributions emphasize multiple research topics such as Digital Marketing and Social Media, Diverse Topics in Contemporary Research, Technology Adoption and User Behaviour, Diverse Aspects of Tourism Research, Consumer Perception and Purchasing Behavior, Customer Service Quality and Loyalty, and Consumer Behavior in Brand Consumption and Identification.

Namho Chung has published extensively in journals, with frequent appearances in the following publication venues:

  • The Journal of Internet Electronic Commerce Research
  • International Journal of Tourism and Hospitality Research
  • Journal of Tourism and Leisure Research
  • The Convergence Tourism Contents Society
  • Sustainability

Coauthorship is significant in their work, collaborating repeatedly with researchers such as:

  • Chulmo Koo
  • Hyunae Lee
  • Taehyee Um
  • Hyunkyu Kim
  • Chanho Chung

Among recent papers authored by Namho Chung are:

  • "Smart Tourism City: Developments and Transformations", 2020, Sustainability
  • "Metaverse tourism: conceptual framework and research propositions", 2022, Current Issues in Tourism
  • "Assessing the hotel service robot interaction on tourists' behaviour: the role of anthropomorphism", 2021, Industrial Management & Data Systems
  • "The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory", 2021, Sustainability
  • "Factors affecting consumers' impulsive buying behavior in tourism mobile commerce using SEM and fsQCA", 2022, Journal Of Vacation Marketing

Best Publications

  • The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

    Myung-Ja Kim;Namho Chung;Choong-Ki Lee

  • Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean's model perspective

    Kun Chang Lee;Namho Chung

  • The determinants of recommendations to use augmented reality technologies: the case of a Korean theme park.

    Timothy Jung;Namho Chung;M. Claudia Leue

  • The use of social media in travel information search

    Namho Chung;Chulmo Koo

  • Tourists' intention to visit a destination

    Namho Chung;Heejeong Han;Youhee Joun

  • Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum

    Timothy Jung;M. Claudia tom Dieck;Hyunae Lee;Namho Chung

  • Experiencing immersive virtual reality in museums

    Hyunae Lee;Timothy Hyungsoo Jung;M.Claudia tom Dieck;Namho Chung

  • A unified perspective on the factors influencing usage intention toward mobile financial services

    Yong-Ki Lee;Jong-Hyun Park;Namho Chung;Alisha Blakeney

  • The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea

    Namho Chung;Hyunae Lee;Jin Young Kim;Chulmo Koo

  • Metaverse tourism: conceptual framework and research propositions

    Unknown

  • Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites

    Timothy Hyungsoo Jung;Hyunae Lee;Namho Chung;M. Claudia tom Dieck

  • The influence of tourism website on tourists' behavior to determine destination selection: : A case study of creative economy in Korea

    Namho Chung;Hyunae Lee;Seung Jae Lee;Chulmo Koo

  • Effect of trust level on mobile banking satisfaction: a multi-group analysis of information system success instruments

    Namho Chung;Soon Jae Kwon

  • Constructivist Research in Smart Tourism

    William Cannon Hunter;Namho Chung;Ulrike Gretzel;Chulmo Koo

  • Consumers’ impulsive buying behavior of restaurant products in social commerce

    Namho Chung;Hyo Geun Song;Hyunae Lee

  • Empirical analysis of consumer reaction to the virtual reality shopping mall

    Kun Chang Lee;Namho Chung

  • Adoption of travel information in user-generated content on social media: the moderating effect of social presence

    Namho Chung;Heejeong Han;Chulmo Koo

  • Conceptualization of Smart Tourism Destination Competitiveness

    Koo, Chul-Mo;Seunghun Shin;Ulrike Gretzel;William Cannon Hunter

  • Fuzzy cognitive map approach to web-mining inference amplification

    Kun Chang Lee;Jin Sung Kim;Nam Ho Chung;Soon Jae Kwon

  • The effects of customers' mobile experience and technical support on the intention to use mobile banking.

    Namho Chung;Soon Jae Kwon

  • Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task–Technology Fit Theories

    Myung Ja Kim;Namho Chung;Choong-Ki Lee;Michael W. Preis

  • Smart Tourism City: Developments and Transformations

    Pam Lee;William Cannon Hunter;Namho Chung

Frequent Co-Authors

Chulmo Koo
Chulmo Koo Kyung Hee University
Choong-Ki Lee
Choong-Ki Lee Kyung Hee University
Kun Chang Lee
Kun Chang Lee Sungkyunkwan University
Yong-Ki Lee
Yong-Ki Lee Sejong University
Dan J. Kim
Dan J. Kim University of North Texas
Hee-Woong Kim
Hee-Woong Kim Yonsei University
Ulrike Gretzel
Ulrike Gretzel University of Southern California
Woo Gon Kim
Woo Gon Kim Florida State University

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