His scientific interests lie mostly in Advertising, Customer satisfaction, The Internet, Augmented reality and Marketing. His Advertising study combines topics in areas such as Social psychology, Virtual reality and Usability, Technology acceptance model. His Customer satisfaction study combines topics from a wide range of disciplines, such as Knowledge management, Service quality, Service, Consumer behaviour and Mobile banking.
His The Internet research includes themes of Simulation, Avatar and Shopping mall. His study in the field of Mixed reality also crosses realms of Globe. The concepts of his Marketing study are interwoven with issues in Structural equation modeling, Social media, Mental accounting and Prospect theory.
The scientist’s investigation covers issues in Advertising, Marketing, Social psychology, Social media and Context. The study incorporates disciplines such as Quality, Augmented reality, Service, The Internet and Structural equation modeling in addition to Advertising. Namho Chung has included themes like Customer satisfaction and Recommender system in his Service study.
Namho Chung combines subjects such as E-commerce and Affect with his study of Marketing. His Social psychology study incorporates themes from Information sharing and Social network. His study in Social media is interdisciplinary in nature, drawing from both Elaboration likelihood model and Public relations.
Namho Chung mainly focuses on Marketing, Advertising, Social media, Measure and Social psychology. His studies in Marketing integrate themes in fields like Augmented reality, Tourism destinations and Hospitality. His Augmented reality research incorporates themes from Media studies, Loyalty and Technology acceptance model.
The study incorporates disciplines such as Affect, Helpfulness and Electronic word of mouth in addition to Advertising. His Social media research is multidisciplinary, incorporating elements of Hotel industry and Mobile device. His work on Altruism and Creativity as part of general Social psychology research is frequently linked to Big Five personality traits and Social relationship, bridging the gap between disciplines.
Namho Chung spends much of his time researching Marketing, Advertising, Augmented reality, Human–computer interaction and Perspective. Namho Chung interconnects Tourism destinations, Affect and Happiness in the investigation of issues within Marketing. His study on Advertising is mostly dedicated to connecting different topics, such as Construal level theory.
His research integrates issues of Orientation and Balance theory in his study of Augmented reality. His work carried out in the field of Balance theory brings together such families of science as Immersion and Media studies. His Virtual reality and Game play study in the realm of Human–computer interaction connects with subjects such as Geographic space.
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The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
Myung-Ja Kim;Namho Chung;Choong-Ki Lee.
Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean's model perspective
Kun Chang Lee;Namho Chung.
The use of social media in travel information search
Namho Chung;Chulmo Koo.
The determinants of recommendations to use augmented reality technologies: the case of a Korean theme park.
Timothy Jung;Namho Chung;M. Claudia Leue.
Tourists' intention to visit a destination
Namho Chung;Heejeong Han;Youhee Joun.
A unified perspective on the factors influencing usage intention toward mobile financial services
Yong-Ki Lee;Jong-Hyun Park;Namho Chung;Alisha Blakeney.
Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum
Timothy Jung;M. Claudia tom Dieck;Hyunae Lee;Namho Chung.
Effect of trust level on mobile banking satisfaction: a multi-group analysis of information system success instruments
Namho Chung;Soon Jae Kwon.
The influence of tourism website on tourists' behavior to determine destination selection: : A case study of creative economy in Korea
Namho Chung;Hyunae Lee;Seung Jae Lee;Chulmo Koo.
The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea
Namho Chung;Hyunae Lee;Jin Young Kim;Chulmo Koo.
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