What is he best known for?
The fields of study he is best known for:
- Social psychology
- The Internet
- Marketing
His scientific interests lie mostly in Advertising, Customer satisfaction, The Internet, Augmented reality and Marketing.
His Advertising study combines topics in areas such as Social psychology, Virtual reality and Usability, Technology acceptance model.
His Customer satisfaction study combines topics from a wide range of disciplines, such as Knowledge management, Service quality, Service, Consumer behaviour and Mobile banking.
His The Internet research includes themes of Simulation, Avatar and Shopping mall.
His study in the field of Mixed reality also crosses realms of Globe.
The concepts of his Marketing study are interwoven with issues in Structural equation modeling, Social media, Mental accounting and Prospect theory.
His most cited work include:
- The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea (429 citations)
- Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean's model perspective (374 citations)
- The determinants of recommendations to use augmented reality technologies: the case of a Korean theme park. (191 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Advertising, Marketing, Social psychology, Social media and Context.
The study incorporates disciplines such as Quality, Augmented reality, Service, The Internet and Structural equation modeling in addition to Advertising.
Namho Chung has included themes like Customer satisfaction and Recommender system in his Service study.
Namho Chung combines subjects such as E-commerce and Affect with his study of Marketing.
His Social psychology study incorporates themes from Information sharing and Social network.
His study in Social media is interdisciplinary in nature, drawing from both Elaboration likelihood model and Public relations.
He most often published in these fields:
- Advertising (32.26%)
- Marketing (30.32%)
- Social psychology (21.94%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (30.32%)
- Advertising (32.26%)
- Social media (13.55%)
In recent papers he was focusing on the following fields of study:
Namho Chung mainly focuses on Marketing, Advertising, Social media, Measure and Social psychology.
His studies in Marketing integrate themes in fields like Augmented reality, Tourism destinations and Hospitality.
His Augmented reality research incorporates themes from Media studies, Loyalty and Technology acceptance model.
The study incorporates disciplines such as Affect, Helpfulness and Electronic word of mouth in addition to Advertising.
His Social media research is multidisciplinary, incorporating elements of Hotel industry and Mobile device.
His work on Altruism and Creativity as part of general Social psychology research is frequently linked to Big Five personality traits and Social relationship, bridging the gap between disciplines.
Between 2017 and 2021, his most popular works were:
- The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea: (77 citations)
- Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites (53 citations)
- Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews (31 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- The Internet
Namho Chung spends much of his time researching Marketing, Advertising, Augmented reality, Human–computer interaction and Perspective.
Namho Chung interconnects Tourism destinations, Affect and Happiness in the investigation of issues within Marketing.
His study on Advertising is mostly dedicated to connecting different topics, such as Construal level theory.
His research integrates issues of Orientation and Balance theory in his study of Augmented reality.
His work carried out in the field of Balance theory brings together such families of science as Immersion and Media studies.
His Virtual reality and Game play study in the realm of Human–computer interaction connects with subjects such as Geographic space.
This overview was generated by a machine learning system which analysed the scientist’s
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