What is she best known for?
The fields of study she is best known for:
- Marketing
- Social science
- The Internet
The scientist’s investigation covers issues in Marketing, Advertising, The Internet, Knowledge management and Information technology.
Her study looks at the relationship between Marketing and topics such as Information and Communications Technology, which overlap with Value proposition.
Her Advertising research incorporates elements of Perception, Trip planning, Media studies, Social environment and Social media.
Her study looks at the relationship between Social media and fields such as Field, as well as how they intersect with chemical problems.
She has included themes like Structural equation modeling, E-commerce, Usability and Constructivism in her The Internet study.
Her Knowledge management study integrates concerns from other disciplines, such as Persuasion, Recommender system, Value, Intelligent decision support system and Mobile device.
Her most cited work include:
- Role of social media in online travel information search (1705 citations)
- Use and impact of online travel reviews (651 citations)
- Smart tourism: foundations and developments (535 citations)
What are the main themes of her work throughout her whole career to date?
Her main research concerns Marketing, Advertising, Public relations, Social media and The Internet.
As a member of one scientific family, Ulrike Gretzel mostly works in the field of Marketing, focusing on Knowledge management and, on occasion, Context.
Her study in Advertising is interdisciplinary in nature, drawing from both Recommender system, Phenomenon and Perception.
Her biological study spans a wide range of topics, including Credibility and Internet privacy.
She integrates Social media with Hospitality in her research.
In her work, Ulrike Gretzel performs multidisciplinary research in The Internet and Information technology.
She most often published in these fields:
- Marketing (32.32%)
- Advertising (27.27%)
- Public relations (14.81%)
What were the highlights of her more recent work (between 2017-2021)?
- Social media (13.47%)
- Marketing (32.32%)
- Public relations (14.81%)
In recent papers she was focusing on the following fields of study:
Ulrike Gretzel focuses on Social media, Marketing, Public relations, Destinations and Advertising.
The Social media study combines topics in areas such as Rhetoric and Media studies.
Her research in Marketing intersects with topics in Transactional leadership and Local government.
Her work focuses on many connections between Public relations and other disciplines, such as Originality, that overlap with her field of interest in Thematic analysis and Service.
Her work on Tourism destinations and Destination management as part of general Destinations study is frequently connected to Smart city, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
As part of her studies on Advertising, Ulrike Gretzel often connects relevant areas like Phenomenon.
Between 2017 and 2021, her most popular works were:
- Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings (103 citations)
- Marketing robot services in hospitality and tourism: the role of anthropomorphism (62 citations)
- e-Tourism beyond COVID-19: a call for transformative research (59 citations)
In her most recent research, the most cited papers focused on:
- Social science
- Marketing
- The Internet
Her scientific interests lie mostly in Destinations, Marketing, Smart city, Social media and Knowledge management.
In general Destinations study, her work on Tourism destinations often relates to the realm of Resilience, Process management, Scope and Empirical research, thereby connecting several areas of interest.
Particularly relevant to Competitive advantage is her body of work in Marketing.
Ulrike Gretzel integrates many fields, such as Smart city and engineering, in her works.
The various areas that she examines in her Social media study include Rhetoric, Co-creation, Data science and Taxonomy.
Her studies deal with areas such as Servicescape, User-centered design, User experience design, Harm and Conceptualization as well as Knowledge management.
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