Ulrike Gretzel is affiliated with the University of Southern California in the United States. Their research spans various aspects of social sciences, with a strong focus on sociology, political science, marketing, and information systems management. Their work also engages with artificial intelligence and transportation within the broader context of tourism research.
Their recent publications demonstrate ongoing contributions to the study of tourism and technology. Notable papers include:
Ulrike Gretzel's research topics commonly cover digital marketing and social media, diverse aspects of tourism research, sharing economy and platforms, technology adoption and user behaviour, consumer behavior in brand consumption and identification, customer service quality and loyalty, as well as cruise tourism development and management.
Frequent co-authors associated with Gretzel include:
Their publications are often found in several academic venues, with the highest number of outputs in Information Technology & Tourism. Other frequent publication venues include the Proceedings of the Annual Hawaii International Conference on System Sciences, Journal of Smart Tourism, Tourism Management, and Journal of Hospitality and Tourism Management.
Ulrike Gretzel's body of work reflects a multidisciplinary approach, intersecting social sciences research with the practical and technological challenges of modern tourism. The steady focus on digital transformation and the human-centered design of tourism technologies illustrates the thematic consistency in their research portfolio.
Zheng Xiang;Ulrike Gretzel
Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo
Ulrike Gretzel;Kyung Hyan Yoo
Ulrike Gretzel;Hannes Werthner;Chulmo Koo;Carlos Lamsfus
Ulrike Gretzel;Daniel R. Fesenmaier;Sandro Formica;Joseph T. O’Leary
Young A. Park;Ulrike Gretzel
Kyung-Hyan Yoo;Ulrike Gretzel
Marianna Sigala;Evangelos Christou;Ulrike Gretzel
Ulrike Gretzel;Yu-Lan Yuan;Daniel R. Fesenmaier
Ulrike Gretzel
Ulrike Gretzel;Matthias Fuchs;Rodolfo Baggio;Wolfram Hoepken
Kyung Hyan Yoo;Ulrike Gretzel
Chris Gibbs;Daniel Guttentag;Ulrike Gretzel;Lan Yao
Woojin Lee;Ulrike Gretzel
Chris Gibbs;Daniel Guttentag;Ulrike Gretzel;Jym Morton
Kyung Hyan Yoo;Ulrike Gretzel
Anja Dinhopl;Ulrike Gretzel
Jamie Murphy;Charles Hofacker;Ulrike Gretzel
Ulricke Gretzel;Tazim Jamal
Jamie Murphy;Ulrike Gretzel;Juho Pesonen
Stanislav Ivanov;Ulrike Gretzel;Katerina Berezina;Marianna Sigala
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