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Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 79 169 155 83 75 356 30399

Ulrike Gretzel publications per year

The chart shows the history of publications by Ulrike Gretzel between 2000 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Ulrike Gretzel published across 26 years, from 2000 to 2025, averaging 16 papers a year. Output peaked at 36 publications in 2012. 24 of the 415 publications appeared in the last two years.

No. of publications
10 20 30
Bar chart. Horizontal axis: year, 2000 to 2025. Vertical axis: number of publications, 0 to 36. Peak 36 publications in 2012. 2000: 3 publications 2001: 2 publications 2002: 6 publications 2003: 4 publications 2004: 8 publications 2005: 1 publication 2006: 21 publications 2007: 9 publications 2008: 25 publications 2009: 21 publications 2010: 17 publications 2011: 21 publications 2012: 36 publications 2013: 25 publications 2014: 16 publications 2015: 22 publications 2016: 25 publications 2017: 19 publications 2018: 17 publications 2019: 18 publications 2020: 19 publications 2021: 23 publications 2022: 24 publications 2023: 9 publications 2024: 10 publications 2025: 14 publications
2000 2025

415 publications in total across all disciplines

View publications per year as a table
Ulrike Gretzel: publications per year, 2000 to 2025
Year Publications
2000 3
2001 2
2002 6
2003 4
2004 8
2005 1
2006 21
2007 9
2008 25
2009 21
2010 17
2011 21
2012 36
2013 25
2014 16
2015 22
2016 25
2017 19
2018 17
2019 18
2020 19
2021 23
2022 24
2023 9
2024 10
2025 14
Total 415
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Ulrike Gretzel publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Ulrike Gretzel sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 355–359 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 356 publications — 95th percentile

95% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10 356
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Ulrike Gretzel D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Ulrike Gretzel sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 79 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 79 D-Index — 95th percentile

95% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6 79
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award

Overview

Ulrike Gretzel is affiliated with the University of Southern California in the United States. Their research spans various aspects of social sciences, with a strong focus on sociology, political science, marketing, and information systems management. Their work also engages with artificial intelligence and transportation within the broader context of tourism research.

Their recent publications demonstrate ongoing contributions to the study of tourism and technology. Notable papers include:

  • e-Tourism beyond COVID-19: a call for transformative research, 2020, Information Technology & Tourism
  • The Smart DMO: A new step in the digital transformation of destination management organizations, 2021, European Journal of Tourism Research

Ulrike Gretzel's research topics commonly cover digital marketing and social media, diverse aspects of tourism research, sharing economy and platforms, technology adoption and user behaviour, consumer behavior in brand consumption and identification, customer service quality and loyalty, as well as cruise tourism development and management.

Frequent co-authors associated with Gretzel include:

  • Uglješa Stankov
  • Robert V. Kozinets
  • Chulmo Koo
  • Zohreh Zarezadeh
  • Miroslav D. Vujičić

Their publications are often found in several academic venues, with the highest number of outputs in Information Technology & Tourism. Other frequent publication venues include the Proceedings of the Annual Hawaii International Conference on System Sciences, Journal of Smart Tourism, Tourism Management, and Journal of Hospitality and Tourism Management.

Ulrike Gretzel's body of work reflects a multidisciplinary approach, intersecting social sciences research with the practical and technological challenges of modern tourism. The steady focus on digital transformation and the human-centered design of tourism technologies illustrates the thematic consistency in their research portfolio.

Best Publications

  • Role of social media in online travel information search

    Zheng Xiang;Ulrike Gretzel

  • Smart tourism: foundations and developments

    Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo

  • Use and impact of online travel reviews

    Ulrike Gretzel;Kyung Hyan Yoo

  • Conceptual foundations for understanding smart tourism ecosystems

    Ulrike Gretzel;Hannes Werthner;Chulmo Koo;Carlos Lamsfus

  • Searching for the Future: Challenges Faced by Destination Marketing Organizations

    Ulrike Gretzel;Daniel R. Fesenmaier;Sandro Formica;Joseph T. O’Leary

  • Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis

    Young A. Park;Ulrike Gretzel

  • Influence of personality on travel-related consumer-generated media creation

    Kyung-Hyan Yoo;Ulrike Gretzel

  • Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

    Marianna Sigala;Evangelos Christou;Ulrike Gretzel

  • Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

    Ulrike Gretzel;Yu-Lan Yuan;Daniel R. Fesenmaier

  • Intelligent systems in tourism: a social science perspective

    Ulrike Gretzel

  • e-Tourism beyond COVID-19: a call for transformative research

    Ulrike Gretzel;Matthias Fuchs;Rodolfo Baggio;Wolfram Hoepken

  • What motivates consumers to write online travel reviews

    Kyung Hyan Yoo;Ulrike Gretzel

  • Use of dynamic pricing strategies by Airbnb hosts

    Chris Gibbs;Daniel Guttentag;Ulrike Gretzel;Lan Yao

  • Designing persuasive destination websites: A mental imagery processing perspective

    Woojin Lee;Ulrike Gretzel

  • Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings

    Chris Gibbs;Daniel Guttentag;Ulrike Gretzel;Jym Morton

  • Comparison of deceptive and truthful travel reviews

    Kyung Hyan Yoo;Ulrike Gretzel

  • Selfie-taking as touristic looking

    Anja Dinhopl;Ulrike Gretzel

  • Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research

    Jamie Murphy;Charles Hofacker;Ulrike Gretzel

  • Conceptualizing the creative tourist class: technology, mobility and tourism experiences

    Ulricke Gretzel;Tazim Jamal

  • Marketing robot services in hospitality and tourism: the role of anthropomorphism

    Jamie Murphy;Ulrike Gretzel;Juho Pesonen

  • Progress on robotics in hospitality and tourism: a review of the literature

    Stanislav Ivanov;Ulrike Gretzel;Katerina Berezina;Marianna Sigala

Frequent Co-Authors

Daniel R. Fesenmaier
Daniel R. Fesenmaier MODUL University Vienna
Rob Law
Rob Law University of Macau
Zheng Xiang
Zheng Xiang Virginia Tech
Chulmo Koo
Chulmo Koo Kyung Hee University
Marianna Sigala
Marianna Sigala University of Newcastle Australia
Markus Zanker
Markus Zanker Free University of Bozen-Bolzano
Jamie Murphy
Jamie Murphy University of Eastern Finland
Sara Dolnicar
Sara Dolnicar University of Queensland
Iis P. Tussyadiah
Iis P. Tussyadiah University of Surrey

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