The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Marcello M. Mariani sits on this spectrum.
This scientist: 172 publications — 67th percentile
67% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Marcello M. Mariani sits on this spectrum.
This scientist: 53 D-Index — 74th percentile
74% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Marcello M. Mariani is affiliated with the University of Bologna in Italy and has a significant body of research focused primarily within the fields of Business, Management and Accounting, and Social Sciences. Their work spans subfields including Sociology and Political Science, Marketing, Strategy and Management, Artificial Intelligence, and Information Systems and Management.
The research topics covered by Mariani prominently include Digital Marketing and Social Media, Diverse Aspects of Tourism Research, Technology Adoption and User Behaviour, AI in Service Interactions, Consumer Behavior in Brand Consumption and Identification, Big Data and Business Intelligence, and Innovation and Knowledge Management.
Mariani's recent scholarly contributions include:
One additional relevant paper is co-authored by Stefano Elia but frequently appears in related research contexts: Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce (2021, Journal of Business Research).
Mariani has contributed extensively to publication venues including the Journal of Business Research, with 20 publications, followed by the International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management, and Psychology and Marketing.
Frequent co-authors collaborating with Mariani are:
Mariani's work integrates interdisciplinary approaches, examining the influence of artificial intelligence and digital technologies on consumer behavior, marketing strategies, innovation processes, and service interactions within various business domains.
Marcello Maria Mariani;Marco Di Felice;Matteo Mura
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Marcello Mariani;Rodolfo Baggio;Matthias Fuchs;Wolfram Höpken
Stefano Elia;Maria Giuffrida;Marcello M. Mariani;Stefano Bresciani
Marcello Maria Mariani
Marcello Mariani;Matteo Borghi
Unknown
Marcello Mariani;S Fosso Wamba
Unknown
Marcello M. Mariani;Dimitrios Buhalis;Christian Longhi;Ourania Vitouladiti
Wojciech Czakon;Patrycja Klimas;Marcello Mariani
Marcello Mariani;Rodolfo Baggio
Marcello M. Mariani;Marcello M. Mariani;K Al-Sultan;A De Massis
Maria Ek Styvén;Marcello M. Mariani
Rajasshrie Pillai;Brijesh Sivathanu;Marcello Mariani;Nripendra P. Rana
Marcello M. Mariani;Matteo Borghi;Ulrike Gretzel
Unknown
Marcello M. Mariani
Marcello M. Mariani;Marcello M. Mariani;Satish Nambisan
Marcello M. Mariani;Matteo Mura;Marco Di Felice
Marcello M. Mariani;Matteo Borghi
Mika Kylanen;Marcello M. Mariani
Marcello Mariani
Marcello Mariani;Matteo Borghi
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