Marcello M. Mariani is affiliated with the University of Bologna in Italy and has a significant body of research focused primarily within the fields of Business, Management and Accounting, and Social Sciences. Their work spans subfields including Sociology and Political Science, Marketing, Strategy and Management, Artificial Intelligence, and Information Systems and Management.
The research topics covered by Mariani prominently include Digital Marketing and Social Media, Diverse Aspects of Tourism Research, Technology Adoption and User Behaviour, AI in Service Interactions, Consumer Behavior in Brand Consumption and Identification, Big Data and Business Intelligence, and Innovation and Knowledge Management.
Mariani's recent scholarly contributions include:
One additional relevant paper is co-authored by Stefano Elia but frequently appears in related research contexts: Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce (2021, Journal of Business Research).
Mariani has contributed extensively to publication venues including the Journal of Business Research, with 20 publications, followed by the International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management, and Psychology and Marketing.
Frequent co-authors collaborating with Mariani are:
Mariani's work integrates interdisciplinary approaches, examining the influence of artificial intelligence and digital technologies on consumer behavior, marketing strategies, innovation processes, and service interactions within various business domains.
Marcello Maria Mariani;Marco Di Felice;Matteo Mura
Unknown
Marcello Mariani;Rodolfo Baggio;Matthias Fuchs;Wolfram Höpken
Stefano Elia;Maria Giuffrida;Marcello M. Mariani;Stefano Bresciani
Marcello Maria Mariani
Marcello Mariani;Matteo Borghi
Unknown
Marcello Mariani;S Fosso Wamba
Unknown
Marcello M. Mariani;Dimitrios Buhalis;Christian Longhi;Ourania Vitouladiti
Wojciech Czakon;Patrycja Klimas;Marcello Mariani
Marcello Mariani;Rodolfo Baggio
Marcello M. Mariani;Marcello M. Mariani;K Al-Sultan;A De Massis
Maria Ek Styvén;Marcello M. Mariani
Rajasshrie Pillai;Brijesh Sivathanu;Marcello Mariani;Nripendra P. Rana
Marcello M. Mariani;Matteo Borghi;Ulrike Gretzel
Unknown
Marcello M. Mariani
Marcello M. Mariani;Marcello M. Mariani;Satish Nambisan
Marcello M. Mariani;Matteo Mura;Marco Di Felice
Marcello M. Mariani;Matteo Borghi
Mika Kylanen;Marcello M. Mariani
Marcello Mariani
Marcello Mariani;Matteo Borghi
If you think any of the details on this page are incorrect, let us know.
Studying Business and Management in the USA can open a variety of flexible educational and career opportunities. Many students are turning to accredited online university programs, which allow them to balance their studies with work and personal commitments while still benefiting from a quality education.
For those seeking advanced skills, affordable online master's programs offer pathways to specialize in areas such as finance, marketing, or leadership—making it easier to progress in competitive fields. Meanwhile, in our data-centric business world, a masters in data analytics equips graduates with essential skills in big data, forecasting, and strategic analysis.
Ambitious professionals might also consider a doctorate organizational leadership as a top credential for executive and academic roles. With options among the online university programs, students can find programs that fit both their career goals and budgets.
Choosing the right degree depends on your interests, desired career path, and financial situation. With the right online program, you can build the skills and credentials needed for long-term success in business and management.
National Institute of Advanced Industrial Science and Technology
IBM (United States)
University of Western Ontario
Wageningen University & Research
Harvard University
Okayama University
The Open University
Hannover Medical School
National Technical University of Athens
University of Florence
Yale University
Johannes Gutenberg University of Mainz
Stanford University
University of Colorado Anschutz Medical Campus
Stockholm University
University of Washington
