What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Social science
His primary scientific interests are in Social psychology, Destinations, Consumer behaviour, Marketing and Place attachment.
His work on Theory of reasoned action and Social exchange theory is typically connected to Social impact and Public opinion as part of general Social psychology study, connecting several disciplines of science.
His studies deal with areas such as Service quality and Consumer satisfaction as well as Consumer behaviour.
His Marketing study integrates concerns from other disciplines, such as Advertising and Thematic analysis.
His work investigates the relationship between Advertising and topics such as Destination image that intersect with problems in Loyalty.
Girish Prayag has included themes like Content analysis, Catpac, Qualitative research and Developmental stage theories in his Place attachment study.
His most cited work include:
- Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction (560 citations)
- Understanding the relationships between tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend (249 citations)
- Consumer behaviour in tourism: Concepts, influences and opportunities (239 citations)
What are the main themes of his work throughout his whole career to date?
Girish Prayag mainly focuses on Marketing, Social psychology, Advertising, Sample and Place attachment.
His research in the fields of Market segmentation overlaps with other disciplines such as Accommodation.
As a member of one scientific family, Girish Prayag mostly works in the field of Market segmentation, focusing on Cluster analysis and, on occasion, Fuzzy logic and Segmentation.
He works in the field of Social psychology, namely Consumer behaviour.
Many of his studies involve connections with topics such as Service quality and Consumer behaviour.
His work deals with themes such as Loyalty, Destination image and Destination marketing, which intersect with Advertising.
He most often published in these fields:
- Marketing (37.01%)
- Social psychology (22.73%)
- Advertising (21.43%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (37.01%)
- Perspective (6.49%)
- Sense of place (2.60%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Perspective, Sense of place, Aesthetics and Social psychology.
His research brings together the fields of Body of knowledge and Marketing.
The concepts of his Sense of place study are interwoven with issues in Place attachment and Theology.
Girish Prayag has researched Aesthetics in several fields, including Feeling and Heritage tourism.
His Social psychology research includes elements of Fandom and Dark tourism.
His research integrates issues of Service quality, Service design and Culinary tourism in his study of Co-creation.
Between 2019 and 2021, his most popular works were:
- Beyond panic buying: consumption displacement and COVID-19 (54 citations)
- Psychological resilience, organizational resilience and life satisfaction in tourism firms: insights from the Canterbury earthquakes (26 citations)
- Time for reset? Covid-19 and tourism resilience (13 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Social science
Girish Prayag mainly investigates Perspective, Marketing, Hospitality, Psychological resilience and Social psychology.
Other disciplines of study, such as Context, Scale, Economic geography, Macro and Reset, are mixed together with his Perspective studies.
His Marketing research is multidisciplinary, incorporating perspectives in Culinary tourism and Body of knowledge.
His Hospitality research is multidisciplinary, incorporating elements of Value and Public economics.
Girish Prayag interconnects Life satisfaction, Tourist industry and Public relations in the investigation of issues within Psychological resilience.
His work carried out in the field of Social psychology brings together such families of science as Fandom and Pride.
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