C. Michael Hall is affiliated with the University of Canterbury in New Zealand and conducts research primarily in the social sciences. Their work encompasses a variety of subfields including sociology and political science, marketing, demography, economics and econometrics, and transportation.
The research topics covered by Hall include diverse aspects of tourism research, digital marketing and social media, sport and mega-event impacts, tourism, volunteerism and development, consumer behavior in brand consumption and identification, environmental sustainability in business, and environmental education and sustainability.
Hall has published extensively in prominent venues, with frequent contributions to the following journals:
Recent papers authored or coauthored by Hall include:
Other notably cited research in related areas, though led by other authors, includes work on pandemics and tourism as well as sustainable tourism indicators. For example:
Hall collaborates frequently with a number of coauthors, including:
The scientist has also contributed to book publications with multiple publishers, including titles such as Tourism and Earthquakes (2021), Contemporary Tourism Fifth edition (2023), and Research in Times of Crisis (2021).
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