What is she best known for?
The fields of study she is best known for:
- Marketing
- Social science
- Management
Her primary areas of study are Marketing, Ecotourism, Tourism geography, Sustainable tourism and Advertising.
Her Marketing research includes elements of Regional science and Conceptual framework.
Her research in Ecotourism intersects with topics in Hospitality industry and Environmental practices.
Tourism geography overlaps with fields such as Public relations, Management, Social representation, Capacity building and Sense of place in her research.
Her Public relations research integrates issues from Qualitative research, Corporate governance and Positive psychology.
Her research integrates issues of Market segmentation and Enthusiasm in her study of Advertising.
Her most cited work include:
- Mindful visitors: Heritage and tourism (436 citations)
- Tourism community relationships (289 citations)
- Understanding the impact of ecotourism resort experiences on tourists' environmental attitudes and behavioural intentions (231 citations)
What are the main themes of her work throughout her whole career to date?
Gianna Moscardo mainly investigates Marketing, Tourism geography, Public relations, Ecotourism and Advertising.
In general Marketing, her work in Market segmentation and Service quality is often linked to Destinations and Tourist industry linking many areas of study.
Her Tourism geography study integrates concerns from other disciplines, such as Sustainable tourism and Sustainability organizations.
Her Public relations study incorporates themes from Social science and Social psychology.
Her Ecotourism study spans across into subjects like Environmental planning and Social capital.
Her study on Advertising is mostly dedicated to connecting different topics, such as Personality.
She most often published in these fields:
- Marketing (35.71%)
- Tourism geography (29.76%)
- Public relations (22.62%)
What were the highlights of her more recent work (between 2015-2021)?
- Public relations (22.62%)
- Marketing (35.71%)
- Sustainable tourism (15.08%)
In recent papers she was focusing on the following fields of study:
Public relations, Marketing, Sustainable tourism, Destinations and Tourism geography are her primary areas of study.
Her work on Corporate social responsibility as part of general Public relations research is frequently linked to Interpretation, Storytelling and Element, thereby connecting diverse disciplines of science.
Her Marketing research is multidisciplinary, incorporating perspectives in Comparative research and Community development.
Her Tourism geography study integrates concerns from other disciplines, such as Ecotourism, Sustainability organizations and Social sustainability.
Her Transformative learning research includes themes of Sense of place and Environmental protection.
Her research investigates the link between Advertising and topics such as Phenomenon that cross with problems in Cross-cultural studies, Customer satisfaction and Service.
Between 2015 and 2021, her most popular works were:
- Sustainable tourism, progress, challenges and opportunities: an introduction (75 citations)
- Linking tourism to social capital in destination communities (38 citations)
- Moving beyond sense of place to care of place: the role of Indigenous values and interpretation in promoting transformative change in tourists' place images and personal values (31 citations)
In her most recent research, the most cited papers focused on:
- Social science
- Marketing
- Management
Her scientific interests lie mostly in Public relations, Marketing, Ecotourism, Interpretation and Media studies.
She undertakes multidisciplinary studies into Public relations and Sustainable tourism in her work.
There are a combination of areas like Inclusion and Element integrated together with her Sustainable tourism study.
In general Marketing study, her work on Customer satisfaction often relates to the realm of Destinations and Social practice, thereby connecting several areas of interest.
Her Ecotourism study frequently links to adjacent areas such as Tourism geography.
Her Media studies research integrates issues from Social media and Exhibition, Visual arts.
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