What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- China
Alastair M. Morrison spends much of his time researching Marketing, Tourism, Advertising, Destinations and Market segmentation.
His Marketing research is multidisciplinary, incorporating perspectives in Public relations and Identification.
His Tourism study frequently links to adjacent areas such as The Internet.
His work on Consumer behaviour is typically connected to Context, Nothing and Secondary analysis as part of general Advertising study, connecting several disciplines of science.
His biological study spans a wide range of topics, including Variety and Content analysis, Catpac.
His Market segmentation research integrates issues from TRIPS architecture, Segmentation and Entertainment.
His most cited work include:
- Destination image representation on the web : Content analysis of Macau travel related websites (458 citations)
- The Tourism System: An Introductory Text (399 citations)
- Gender differences in online travel information search: Implications for marketing communications on the internet (333 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Tourism, Marketing, Advertising, Market segmentation and Destinations.
His studies in Tourism integrate themes in fields like Travel behavior, Public relations and China.
Alastair M. Morrison integrates many fields in his works, including Marketing and Pleasure.
His Advertising study combines topics from a wide range of disciplines, such as Visiting friends and relatives, The Internet, Beijing, Destination image and Preference.
His research integrates issues of E-commerce, Balanced scorecard and Knowledge management in his study of The Internet.
His Market segmentation study integrates concerns from other disciplines, such as TRIPS architecture and Segmentation.
He most often published in these fields:
- Tourism (60.09%)
- Marketing (60.09%)
- Advertising (40.83%)
What were the highlights of his more recent work (between 2017-2021)?
- Tourism (60.09%)
- Marketing (60.09%)
- Hospitality (10.55%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Tourism, Marketing, Hospitality, Advertising and Destinations.
His Tourism research is multidisciplinary, incorporating elements of Conceptual framework, Questionnaire, Public relations, Economy and China.
He applies his multidisciplinary studies on Marketing and Sustainable development in his research.
His studies deal with areas such as Regional science, Hospitality industry and Human resource management as well as Hospitality.
His Advertising research is multidisciplinary, relying on both Social media, Popularity, Business travel and Beijing.
The Destinations study combines topics in areas such as Content analysis and Self perception.
Between 2017 and 2021, his most popular works were:
- Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory (27 citations)
- How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach: (27 citations)
- The impacts of corporate social responsibility on organization citizenship behavior and task performance in hospitality. (24 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- China
- Social science
Alastair M. Morrison mostly deals with Tourism, Marketing, Hospitality industry, Advertising and Applied psychology.
As part of one scientific family, Alastair M. Morrison deals mainly with the area of Tourism, narrowing it down to issues related to the Regional science, and often Tourist industry.
His work on Niche market as part of general Marketing research is frequently linked to Visitor pattern, thereby connecting diverse disciplines of science.
His Hospitality industry research also works with subjects such as
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Task which connect with Human resource management, Value and Workforce,
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Hospitality, which have a strong connection to Bibliometrics, Snapshot, Tourism geography and Variety.
His Advertising study combines topics in areas such as Affect, Destination image, Relevance and Destination marketing.
His study on Applied psychology also encompasses disciplines like
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Structural equation modeling together with Environmental psychology, Arousal and Coaching,
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Moderation that intertwine with fields like Destinations and Questionnaire,
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Confirmatory factor analysis which intersects with area such as Conceptualization.
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