2026 Alastair M. Morrison: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	80	163	17	449	25454

Research.com Recognitions

2024 - Research.com Business and Management in United Kingdom Leader Award
2023 - Research.com Business and Management in United Kingdom Leader Award

Overview

Alastair M. Morrison is affiliated with the University of Greenwich in the United Kingdom. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a significant focus on the subfields of Sociology and Political Science, Marketing, Management, Monitoring, Policy and Law, Organizational Behavior and Human Resource Management, and Transportation.

Their work encompasses a variety of topics, including diverse aspects of tourism research, digital marketing and social media, environmental education and sustainability, consumer behavior in brand consumption and identification, cruise tourism development and management, environmental sustainability in business, and culinary culture and tourism.

Morrison has published extensively in several key venues. Frequent publication venues include:

Tourism Review
Land
International Journal of Contemporary Hospitality Management
Sustainability
British Food Journal

Recent papers demonstrate a focus on the intersection of corporate social responsibility, employee behavior, and sustainability within hospitality and tourism contexts. Notable publications include:

"Responding to a major global crisis: the effects of hotel safety leadership on employee safety behavior during COVID-19" (2020) in International Journal of Contemporary Hospitality Management
"Being sustainable: The three-way interactive effects of CSR, green human resource management, and responsible leadership on employee green behavior and task performance" (2020) in Corporate Social Responsibility and Environmental Management
"On being warm and friendly: the effect of socially responsible human resource management on employee fears of the threats of COVID-19" (2020) in International Journal of Contemporary Hospitality Management
"The effect of destination source credibility on tourist environmentally responsible behavior: an application of stimulus-organism-response theory" (2022) in Journal of Sustainable Tourism
"The effect of corporate social responsibility on hotel employee safety behavior during COVID-19: The moderation of belief restoration and negative emotions" (2021) in Journal of Hospitality and Tourism Management

Alastair M. Morrison has collaborated frequently with other researchers. Their frequent co-authors include:

J. Andrés Coca-Stefaniak
Hongliang Qiu
Lina Zhong
Jiangchi Zhang
Chaowu Xie

In addition to journal articles, Morrison has contributed to book literature, including the publication titled "World Tourism Cities: A Systematic Approach to Urban Tourism" (2021) released by the University of Greenwich.

Best Publications

The Tourism System

Robert Christie Mill;Alastair M. Morrison

2781
Citations
Hospitality and travel marketing

Alastair M. Morrison

1421
Citations
Destination image representation on the web : Content analysis of Macau travel related websites

Soojin Choi;Xinran Y. Lehto;Alastair M. Morrison

1152
Citations
Marketing and Managing Tourism Destinations

Alastair M. Morrison

884
Citations
The Tourism System: An Introductory Text

Robert Christie Mill;Alastair M. Morrison

797
Citations
Gender differences in online travel information search: Implications for marketing communications on the internet

Dae-Young Kim;Xinran Y. Lehto;Alastair M. Morrison

726
Citations
The effect of prior experience on vacation behavior.

Xinran Y. Lehto;Joseph T. O’Leary;Alastair M. Morrison

621
Citations
Using desktop GIS for the investigation of accessibility by public transport: an isochrone approach

David O'Sullivan;Alastair M. Morrison;John Shearer

565
Citations
An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events?

Jingxue Jessica Yuan;Liping A. Cai;Alastair M. Morrison;Sally Linton

498
Citations
Russia's destination image among American pleasure travelers: Revisiting Echtner and Ritchie

Svetlana Stepchenkova;Alastair M. Morrison

419
Citations
A Model of Traveller Acceptance of Mobile Technology

Dae-Young Kim;Jungkun Park;Alastair M. Morrison

410
Citations
Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer

Chi Tseng;Bihu Wu;Alastair M. Morrison;Jingru Zhang

401
Citations
The destination image of Russia : From the online induced perspective

Svetlana Stepchenkova;Alastair M. Morrison

397
Citations
Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research

Isabelle Frochot;Alastair M. Morrison

396
Citations
Living like a local: Authentic tourism experiences and the sharing economy

Dominyka Paulauskaite;Raymond Powell;J. Andres Coca-Stefaniak;Alastair M. Morrison

375
Citations
Understanding vacation destination choice through travel motivation and activities

Gianna Moscardo;Alastair M. Morrison;Philip L. Pearce;Cheng-Te Lang

352
Citations
Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments.

Soo Cheong Jang;Alastair M Morrison;Joseph T O’Leary

345
Citations
Facilitating Content Analysis in Tourism Research

Svetlana Stepchenkova;Andrei P. Kirilenko;Alastair M. Morrison

309
Citations
Tourism: Bridges Across Continents

Philip L. Pearce;Alastair M. Morrison;Joy L. Rutledge

309
Citations
Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory

Yan Mao;Jie He;Alastair M. Morrison;J. Andres Coca-Stefaniak

302
Citations
Developing a Typology for Understanding Visiting Friends and Relatives Markets

Gianna Moscardo;Philip Pearce;Alastair Morrison;David Green

295
Citations

Frequent Co-Authors

Joseph T. O'Leary Colorado State University

Xinran Y. Lehto Purdue University West Lafayette

Liping A. Cai Purdue University West Lafayette

Philip L. Pearce James Cook University

SooCheong (Shawn) Jang Purdue University West Lafayette

Gianna Moscardo James Cook University

Sally Brown University of Washington

Noel Scott University of the Sunshine Coast

Viachaslau Filimonau University of Surrey

Greg Richards Tilburg University

External Links

Personal website of Alastair M. Morrison Google Scholar page

If you think any of the details on this page are incorrect, let us know.

Related Online Degrees & Career Pathways

Expanding your learning beyond Business and Management can open new, high-impact career opportunities. Many students are choosing online programs for their flexibility and affordability. Degrees like an online construction management masters blend business strategy with specialized industry knowledge, meeting the needs of sectors with strong growth potential.

For professionals aiming for executive positions, an online emba offers advanced leadership training and career advancement, without pausing your current job. Those looking for budget-friendly options can compare cheap masters programs across a variety of business-related fields.

Data-driven decision-making is increasingly critical. Analyzing data is a vital leadership skill, and the cheapest online data science masters can help you add these sought-after skills at a lower cost. Exploring these online degree pathways will help you tailor your education to both your career goals and your budget.