What is he best known for?
The fields of study he is best known for:
- Social science
- Marketing
- Social psychology
Liping A. Cai mainly investigates Marketing, Advertising, Destinations, Consumer behaviour and Social psychology.
His biological study spans a wide range of topics, including Developing country and Grounded theory.
His Advertising study typically links adjacent topics like Construct.
As a member of one scientific family, Liping A. Cai mostly works in the field of Destinations, focusing on Rural tourism and, on occasion, Destination image.
His study in Consumer behaviour is interdisciplinary in nature, drawing from both New product development, Perception and Customer service.
His Novelty study in the realm of Social psychology connects with subjects such as Context, Behavioral modeling and Beijing.
His most cited work include:
- Cooperative branding for rural destinations (701 citations)
- Destination image and tourist loyalty: A meta-analysis (406 citations)
- Travel motivations and destination choice: A study of British outbound market (223 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Advertising, Destinations, Social psychology and Context.
His Consumer behaviour, Market segmentation and Quality study, which is part of a larger body of work in Marketing, is frequently linked to Tourism geography and Travel behavior, bridging the gap between disciplines.
His studies link Consumer satisfaction with Consumer behaviour.
The study incorporates disciplines such as Exploratory research and Perception in addition to Advertising.
His work in the fields of Destinations, such as Destination marketing, intersects with other areas such as Conceptual model, Demographics and Phenomenon.
In the subject of general Social psychology, his work in Novelty and Attribution is often linked to Survey data collection and Globality, thereby combining diverse domains of study.
He most often published in these fields:
- Marketing (59.71%)
- Advertising (35.97%)
- Destinations (22.30%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (59.71%)
- Social psychology (21.58%)
- Advertising (35.97%)
In recent papers he was focusing on the following fields of study:
Liping A. Cai mainly focuses on Marketing, Social psychology, Advertising, Destinations and Context.
His Marketing research includes themes of Empirical evidence and Empirical research.
His studies in Social psychology integrate themes in fields like Transformative learning, Existentialism and Perception.
Advertising and Conjoint analysis are frequently intertwined in his study.
His work in the fields of Destinations, such as Tourism destinations, overlaps with other areas such as Value, Investment and Competition.
His Quality research is multidisciplinary, incorporating perspectives in Construct and Market segmentation.
Between 2015 and 2021, his most popular works were:
- Existential Authenticity and Anxiety as Outcomes: The Tourist in the Experience Economy (62 citations)
- Tourism and Existential Transformation: An Empirical Investigation (55 citations)
- What triggers transformative tourism experiences (34 citations)
In his most recent research, the most cited papers focused on:
- Social science
- Marketing
- Social psychology
Liping A. Cai mainly investigates Social psychology, Marketing, Existentialism, Context and Destinations.
He combines subjects such as Scale development, Loyalty and Public relations with his study of Social psychology.
The various areas that Liping A. Cai examines in his Public relations study include Life domain and Framing.
Liping A. Cai studies Consumer behaviour, a branch of Marketing.
His work focuses on many connections between Existentialism and other disciplines, such as Transformative learning, that overlap with his field of interest in Phenomenological method, Mixed emotions and Phenomenology.
His Destinations investigation overlaps with other areas such as Theory of reasoned action, Competence, Macro, International marketing and Advertising.
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