SooCheong (Shawn) Jang is affiliated with Purdue University West Lafayette in the United States. Their research primarily spans the fields of Business, Management and Accounting, with significant contributions also in Social Sciences. Within these broad fields, their work touches on subfields such as Sociology and Political Science, Marketing, Accounting, Strategy and Management, and Organizational Behavior and Human Resource Management.
Their main research topics include Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Corporate Finance and Governance, Environmental Sustainability in Business, Franchising Strategies and Performance, as well as Auditing, Earnings Management, and Governance.
SooCheong (Shawn) Jang has published extensively in several academic venues, notably in the International Journal of Hospitality Management with 16 publications, followed by 9 publications in the International Journal of Contemporary Hospitality Management. Additional publications appear in Journal of Tourism Insights, Tourism Economics, and the International Journal of Consumer Studies.
Frequent co-authors contributing alongside Jang include EunHa Jeong, Jaehee Gim, Dori Davari, Hong Soon Kim, and Heewon Kim.
Recent papers authored or co-authored by Jang illustrate the diversity of their research interests and include:
SooCheong (Shawn) Jang;Young Namkung
Young Namkung;Soo Cheong Jang
Hyun Jeong Kim;Ming-Hsiang Chen;SooCheong “Shawn” Jang
Kisang Ryu;SooCheong Shawn Jang
SooCheong (Shawn) Jang;Ruomei Feng
EunHa Jeong;SooCheong (Shawn) Jang
Kisang Ryu;Heesup Han;Soocheong (Shawn) Jang
Jooyeon Ha;SooCheong (Shawn) Jang
SooCheong (Shawn) Jang;Chi-Mei Emily Wu
Jooyeon Ha;SooCheong (Shawn) Jang
Yinghua Liu;SooCheong (Shawn) Jang
Ming-Hsiang Chen;SooCheong Shawn Jang;Woo Gon Kim
Seonghee Cho;Robert H. Woods;SooCheong (Shawn) Jang;Mehmet Erdem
Yinghua Liu;SooCheong (Shawn) Jang
Kisang Ryu;SooCheong (Shawn) Jang
SooCheong (Shawn) Jang;Liping A. Cai
Young Namkung;Soo Cheong Jang
Jingxue (Jessica) Yuan;SooCheong (Shawn) Jang
SooCheong (Shawn) Jang;Billy Bai;Clark Hu;Chi-Mei Emily Wu
Jooyeon Ha;SooCheong (Shawn) Jang
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