What is he best known for?
The fields of study he is best known for:
- Law
- Marketing
- Social science
The scientist’s investigation covers issues in Tourism, Marketing, Destinations, Advertising and Social psychology.
The study incorporates disciplines such as Family cohesion and Consumer behaviour in addition to Tourism.
His work on Market segmentation as part of general Marketing research is often related to Typology, thus linking different fields of science.
His work deals with themes such as Wellness tourism and Customer service, which intersect with Destinations.
His study in Advertising is interdisciplinary in nature, drawing from both New product development and The Internet.
His Social psychology research integrates issues from Rural tourism and Destination image.
His most cited work include:
- Destination image representation on the web : Content analysis of Macau travel related websites (458 citations)
- Gender differences in online travel information search: Implications for marketing communications on the internet (333 citations)
- The effect of prior experience on vacation behavior. (279 citations)
What are the main themes of his work throughout his whole career to date?
Xinran Lehto focuses on Tourism, Marketing, Advertising, Destinations and Social psychology.
His Tourism research includes elements of Experiential learning and Public relations.
When carried out as part of a general Marketing research project, his work on Market segmentation is frequently linked to work in Product, therefore connecting diverse disciplines of study.
His work on Consumer behaviour as part of general Advertising study is frequently linked to Sample, therefore connecting diverse disciplines of science.
His Destinations study frequently links to adjacent areas such as Content analysis.
His studies in Social psychology integrate themes in fields like Existentialism and Family functioning.
He most often published in these fields:
- Tourism (51.37%)
- Marketing (47.95%)
- Advertising (30.82%)
What were the highlights of his more recent work (between 2018-2021)?
- Tourism (51.37%)
- Marketing (47.95%)
- Hospitality (9.59%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Tourism, Marketing, Hospitality, Advertising and Destinations.
His study in the field of Travel experience is also linked to topics like Perspective.
His Marketing study frequently draws connections to adjacent fields such as Place attachment.
While the research belongs to areas of Hospitality, Xinran Lehto spends his time largely on the problem of Experiential learning, intersecting his research to questions surrounding Hospitality industry and Sharing economy.
Xinran Lehto works mostly in the field of Advertising, limiting it down to topics relating to Perception and, in certain cases, Brand image.
His Destinations research is multidisciplinary, incorporating perspectives in Empirical evidence, Questionnaire, Affect and Presentation.
Between 2018 and 2021, his most popular works were:
- Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy? (38 citations)
- Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels (18 citations)
- The role of familiarity in consumer destination image formation. (16 citations)
In his most recent research, the most cited papers focused on:
- Law
- Social science
- Social psychology
Xinran Lehto spends much of his time researching Tourism, Marketing, Experiential learning, Sharing economy and Hospitality.
In his research, Xinran Lehto undertakes multidisciplinary study on Tourism and Bibliometric analysis.
His work in Marketing is not limited to one particular discipline; it also encompasses Online advertising.
His Experiential learning research is multidisciplinary, relying on both New product development, Competitive advantage, Market segmentation and Hospitality industry.
His Sharing economy study frequently links to other fields, such as Loyalty.
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