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JungKun Park

JungKun Park

D-Index & Metrics

Business and Management

D-Index
39
Citations
6527
World Ranking
1754
National Ranking
14

Overview

JungKun Park is affiliated with Hanyang University in South Korea and has contributed extensively to the fields of Business, Management and Accounting as well as Social Sciences. Their research encompasses diverse subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management, and Social Psychology.

Their scholarly output focuses on key topics such as:

  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Technology Adoption and User Behaviour
  • Emotional Labor in Professions
  • Job Satisfaction and Organizational Behavior

JungKun Park has published extensively in various academic journals, with a frequent presence in:

  • Journal of Retailing and Consumer Services (22 publications)
  • International Journal of Retail & Distribution Management (5 publications)
  • Frontiers in Psychology (3 publications)
  • Current Psychology (2 publications)
  • Cornell Hospitality Quarterly (2 publications)

Among their notable recent papers are:

  • "A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention," 2020, Journal of Retailing and Consumer Services
  • "Adopting autonomous vehicles: The moderating effects of demographic variables," 2021, Journal of Retailing and Consumer Services

Frequent co-authors contributing to collaborative work with JungKun Park include:

  • Hoang Tran Phuoc Mai Le
  • Hyowon Hyun
  • EunPyo Hong
  • Dongyoup Kim
  • Jiseon Ahn

Best Publications

  • Adoption of Mobile Technologies for Chinese Consumers

    JungKun Park;SuJin Yang;Xinran Lehto

  • A Model of Traveller Acceptance of Mobile Technology

    Dae-Young Kim;Jungkun Park;Alastair M. Morrison

  • The role of interactivity in e-tailing: Creating value and increasing satisfaction

    Weon-Sang Yoo;Yunjung Lee;JungKun Park

  • M‐loyalty: winning strategies for mobile carriers

    Heejin Lim;Richard Widdows;Jungkun Park

  • Examining the role of anxiety and social influence in multi-benefits of mobile payment service

    Jung Kun Park;Jiseon Ahn;Toulany Thavisay;Tianbao Ren

  • A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

    Jungkun Park;Hyowon Hyun;Toulany Thavisay

  • M-payment service: Interplay of perceived risk, benefit, and trust in service adoption

    Jungkun Park;Eklou Amendah;Younghee Lee;Hyowon Hyun

  • The role of commitment on the customer benefits–loyalty relationship in mobile service industry

    Won-Moo Hur;Jungkun Park;Minsung Kim

  • Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk

    Jung Kun Park;Frances Gunn;Sang Lin Han

  • Mediating the Effects of Natural Disasters on Travel Intention

    Xinran Lehto;Alecia C. Douglas;Jungkun Park

  • Travelers' Intent to Use Mobile Technologies as a Function of Effort and Performance Expectancy

    Sujin Oh;Xinran Y. Lehto;Jungkun Park

  • Adopting autonomous vehicles: The moderating effects of demographic variables

    Jungkun Park;Eun Pyo Hong;Hoang Tpm Le

  • The Role of Emotions on Frontline Employee Turnover Intentions

    Yoon Na Cho;Brian N. Rutherford;Scott B. Friend;G. Alexander Hamwi

  • E‐customers' third party complaining and complimenting behavior

    Lynn Goetzinger;Jung Kun Park;Richard Widdows

  • Digital music services: consumer intention and adoption

    Sze Wan Kwong;Jungkun Park

  • Online service personalization for apparel shopping

    Eun Jung Lee;Jung Kun Park

  • Luxury product to service brand extension and brand equity transfer

    Jiseon Ahn;Jung Kun Park;Hyowon Hyun

  • The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service

    Dongyoup Kim;Hyowon Hyun;Jungkun Park

  • The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth

    Sann Ryu;Jung Kun Park

  • Increasing Job Performance and Decreasing Salesperson Propensity to Leave: An Examination of an Asian Sales Force

    Brian N. Rutherford;JungKun Park;Sang-Lin Han

  • Service failures in online double deviation scenarios: justice theory approach

    Eun‐Jung Lee;JungKun Park

  • The impact of emotional labor in a retail environment

    Yoon-Na Cho;Brian N. Rutherford;JungKun Park

Frequent Co-Authors

Ki-Joon Back
Ki-Joon Back University of Houston
Xinran Y. Lehto
Xinran Y. Lehto Purdue University West Lafayette
Young Hee Lee
Young Hee Lee Sungkyunkwan University
Alastair M. Morrison
Alastair M. Morrison University of Greenwich

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