Ki-Joon Back is affiliated with the University of Houston in the United States and specializes in research within the broader domains of Business, Management and Accounting as well as Social Sciences. Their scholarly work focuses on various subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, and Artificial Intelligence.
Their research explores a range of topics with particular emphasis on Digital Marketing and Social Media, Customer Service Quality and Loyalty, Diverse Aspects of Tourism Research, Consumer Behavior in Brand Consumption and Identification, Sharing Economy and Platforms, Environmental Sustainability in Business, and Technology Adoption and User Behaviour.
Ki-Joon Back has contributed multiple publications to key academic venues, prominently including:
Several notable recent papers authored or co-authored by Ki-Joon Back are:
Their frequent collaborators include Minwoo Lee, Hyekyung Park, Choong-Ki Lee, Minjung Shin, and Jungkun Park, indicating active engagement in collaborative research efforts.
Ki-Joon Back;Sara C. Parks
Heesup Han;Ki-Joon Back;Betsy Barrett
Ki-Joon Back
Jin Soo Lee;Ki Joon Back
Yong-Ki Lee;Ki-Joon Back;Jin-Young Kim
Heesup Han;Ki-Joon Back
Chihyung Ok;Ki-Joon Back;Carol W. Shanklin
Jin Soo Lee;Ki Joon Back;Eric Siu Wa Chan
Choong-Ki Lee;Ki-Joon Back
Yongwook Ju;Ki-Joon Back;Youngjoon Choi;Jin-Soo Lee
Jiseon Ahn;Ki-Joon Back
Chun-Fang Chiang;Ki-Joon Back;Deborah D. Canter PhD, Rd, Ld
Ki-Joon Back;Choong-Ki Lee;JeAnna Abbott
Choong-Ki Lee;Ki-Joon Back
Jin-Soo Lee;Ki-Joon Back
Jin-Soo Lee;Ki-Joon Back
Heesup Han;Ki-Joon Back
Jiseon Ahn;Ki Joon Back
Heesup Han;Ki-Joon Back;Betsy Barrett
Myong Jae Lee;Ki‐Joon Back
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