Yong-Ki Lee is affiliated with Sejong University in South Korea and has concentrated research efforts in the field of Business, Management and Accounting. Their work spans several subfields including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management, Monitoring, Policy and Law, and Management of Technology and Innovation.
The research topics covered by Lee highlight key areas such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Diverse Topics in Contemporary Research, and Consumer Perception and Purchasing Behavior.
Lee has published extensively with a notable presence in various academic venues. Frequent publication outlets include Sustainability, Frontiers in Psychology, Korea Institute of Design Research Society, The Korean Journal of Franchise Management, and Asia Pacific Journal of Marketing and Logistics.
Among Lee's recent papers are:
Lee frequently collaborates with coauthors, including Jae-jang Yang, Paresha Sinha, Sae-Mi Lee, Rajesh Iyer, and Chang-Ju Lee, reflecting diverse research partnerships.
Haksik Lee;Yongki Lee;Dongkeun Yoo
Choong-Ki Lee;Yong-Ki Lee;Bruce E. Wicks
Barry J. Babin;Yong‐Ki Lee;Eun‐Ju Kim;Mitch Griffin
Yong-Ki Lee;Choong-Ki Lee;Seung-Kon Lee;Barry J. Babin
Choong-Ki Lee;Yong-Ki Lee;BongKoo Lee
Woo Gon Kim;Jerrold K. Leong;Yong-Ki Lee
Yong-ki Lee;Sally Kim;Min-seong Kim;Jeang-gu Choi
Woo Gon Kim;Yong-Ki Lee;Young-Jin Yoo
Yong-Ki Lee;Young “Sally” Kim;Kyung Hee Lee;Dong-xin Li
Yong‐Ki Lee;Jung‐Heon Nam;Dae‐Hwan Park;Kyung Ah Lee
Yong-Ki Lee;Jong-Hyun Park;Namho Chung;Alisha Blakeney
Yong-Ki Lee;Ki-Joon Back;Jin-Young Kim
Choong-Ki Lee;Yong-Ki Lee;Bo Jason Bernhard;Yoo-Shik Yoon
Yong S. Lee
Yong-Ki Lee;Soon-Ho Kim;Min-Kyo Seo;S. Kyle Hight
Eric Swanson;Sally Kim;Sae-Mi Lee;Jae-Jang Yang
Yong-Ki Lee;Young “Sally” Kim;Moon Hyun Son;Doo-Jin Lee
Yong-Ki Lee;Sally Kim;Sun Yong Kim
Yong Ki Lee;Dae Hwan Park;Dong Keun Yoo
Hae Young Lee;Yong-Ki Lee;Dowan Kwon
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