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D-Index & Metrics

Business and Management

D-Index
65
Citations
48547
World Ranking
390
National Ranking
179

Overview

Barry J. Babin is affiliated with the University of Mississippi in the United States. Their research contributions primarily fall within the fields of Business, Management and Accounting, and Social Sciences. Babin's work spans several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management, and Social Psychology.

Their research focuses on various topics related to consumer behavior and marketing, with particular attention to Customer Service Quality and Loyalty, Digital Marketing and Social Media, and Consumer Retail Behavior Studies. Additional areas of study include Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, Virtual Reality Applications and Impacts, and the Impact of Technology on Adolescents.

Barry J. Babin has published extensively in several academic venues. The most frequent publication outlets include Psychology and Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, PsycTESTS Dataset, and the International Journal of Research in Marketing.

Some of the recent papers by Babin include:

  • Managing service recovery experience: Effects of the forgiveness for older consumers (2020), Journal of Retailing and Consumer Services
  • Customer engagement in social media: a framework and meta-analysis (2020), Journal of the Academy of Marketing Science
  • What is augmented reality marketing? Its definition, complexity, and future (2022), Journal of Business Research
  • Collecting samples from online services: How to use screeners to improve data quality (2021), International Journal of Research in Marketing
  • The role of perceived firm social media interactivity in facilitating customer engagement behaviors (2020), European Journal of Marketing

Babin has collaborated frequently with several co-authors. Notable frequent collaborators include Cheris W. C. Chow, Gianluigi Guido, Richard J. Harnish, Philippe Aurier, and Ainsworth Anthony Bailey.

Best Publications

  • Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

    Barry J. Babin;William R. Darden;Mitch Griffin

  • Multivariate Data Analysis, 6th ed

    Ronald L. Tatham;Rolph E. Anderson;Barry J. Babin;William C. Black

  • Fundamentos de Métodos de Pesquisa em Administração

    J. Hair;B. Babin;A. Money;P. Samouel

  • Common methods variance detection in business research

    Christie M. Fuller;Marcia J. Simmering;Guclu Atinc;Yasemin Atinc

  • The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction

    Barry J. Babin;James S. Boles

  • Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

    Barry J Babin;Jill S Attaway

  • How Quality, Value, Image, and Satisfaction Create Loyalty at a Chinese Telecom

    Fujun Lai;Mitch Griffin;Barry J. Babin

  • Employee Behavior in a Service Environment: A Model and Test of Potential Differences between Men and Women:

    Barry J. Babin;James S. Boles

  • Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea

    Barry J. Babin;Yong‐Ki Lee;Eun‐Ju Kim;Mitch Griffin

  • Festivalscapes and patrons' emotions, satisfaction, and loyalty

    Yong-Ki Lee;Choong-Ki Lee;Seung-Kon Lee;Barry J. Babin

  • Essentials of Marketing Research

    William G. Zikmund;Barry J. Babin

  • Multivariate Data Analysis (Seventh Edition)

    Joseph F. Hair;William C. Black;Barry J. Babin;Rolph E. Anderson

  • Consumer self-regulation in a retail environment☆☆☆

    Barry J. Babin;William R. Darden

  • Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations

    Joseph F. Hair;Barry J. Babin;Nina Krey

  • Color and shopping intentions: The intervening effect of price fairness and perceived affect

    Barry J Babin;David M Hardesty;Tracy A Suter

  • The nature of satisfaction: An updated examination and analysis

    Barry J. Babin;Mitch Griffin

  • What is augmented reality marketing? Its definition, complexity, and future

    Unknown

  • Exploring the concept of affective quality: Expanding the concept of retail personality

    William R. Darden;Barry J. Babin

  • An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance

    James S. Boles;Barry J. Babin;Thomas G. Brashear;Charles Brooks

  • Good and bad shopping vibes: Spending and patronage satisfaction

    Barry J. Babin;William R. Darden

  • Representing the perceived ethical work climate among marketing employees

    Barry J. Babin;James S. Boles;Donald P. Robin

  • Business Research Methods 8th Edition

    William G. Zikmund;Mitch Griffin;Barry J. Babin;Jon C. Carr

  • Customer engagement in social media: a framework and meta-analysis

    Fernando de Oliveira Santini;Wagner Junior Ladeira;Diego Costa Pinto;Márcia Maurer Herter

Frequent Co-Authors

James S. Boles
James S. Boles University of North Carolina at Greensboro
Jean-Charles Chebat
Jean-Charles Chebat HEC Montréal
Joseph F. Hair
Joseph F. Hair University of South Alabama
John B. Ford
John B. Ford Old Dominion University
Marko Sarstedt
Marko Sarstedt Ludwig Maximilian University of Munich
Yong-Ki Lee
Yong-Ki Lee Sejong University
Michel Laroche
Michel Laroche Concordia University
Choong-Ki Lee
Choong-Ki Lee Kyung Hee University
Aviv Shoham
Aviv Shoham University of Haifa
Göran Svensson
Göran Svensson Kristiania University College

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