John B. Ford is affiliated with Old Dominion University in the United States. Their research spans multiple areas within business and social sciences, focusing primarily on marketing and consumer behavior.
Their work covers main fields such as Business, Management and Accounting, and Social Sciences. Within these, subfields of study include Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Radiology, Nuclear Medicine and Imaging, and Management of Technology and Innovation.
Key topics in Ford's research involve Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Migration, Ethnicity, and Economy, Management and Marketing Education, Technology Adoption and User Behaviour, and Environmental Sustainability in Business.
Ford has contributed to several frequent publication venues, including:
Recent papers published by Ford include:
Other notable papers in which Ford is not the primary author but are relevant within their collaboration network include "Collecting samples from online services: How to use screeners to improve data quality," 2021, International Journal of Research in Marketing, and "What draws voters to brandidates and why? - Political orientation, personal satisfaction, and societal values on presidential candidates' brand personality," 2022, Journal of Product & Brand Management.
Frequent co-authors collaborating with Ford reflect ongoing research partnerships and include:
Ford has also authored a book titled Strategic Marketing, published in 2022 by Oxford University Press.
John B. Ford;Mathew Joseph;Beatriz Joseph
Adrian Sargeant;John B. Ford;Douglas C. West
Douglas C. West;John B. Ford;Essam Ibrahim
Vincent P. Magnini;John B. Ford;Edward P. Markowski;Earl D. Honeycutt
Altaf Merchant;John B. Ford;Adrian Sargeant
John B. Ford;Patricia Kramer Voli;Earl D. Honeycutt;Susan L. Casey
Adrian Sargeant;John B. Ford;Jane Hudson
Sandra Mottner;John B. Ford
John B. Ford;Michael S. LaTour;William J. Lundstrom
John B. Ford;Michael S. LaTour
Aaron D. Arndt;John B. Ford;Barry J. Babin;Vinh Luong
Vincent P. Magnini;John B. Ford
Bruce Seifert;John Ford
John B. Ford
Altaf Merchant;Kathryn A. LaTour;John B. Ford;Michael S. LaTour
John B. Ford;Michael S. LaTour;Tony L. Henthorne
Adrian Sargeant;Douglas C. West;John B. Ford
Altaf Merchant;John Ford
John B. Ford;Altaf Merchant
Douglas West;John Ford
Adrian Sargeant;J.B. Ford
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