Martin Eisend is affiliated with the European University Viadrina in Germany. Their research primarily spans the fields of Business, Management and Accounting as well as Social Sciences, with a strong focus on Marketing and related subfields such as Sociology and Political Science, Gender Studies, Literature and Literary Theory, and Social Psychology.
Their scholarly output includes numerous publications targeting various topics within consumer behavior and marketing. Key areas of research include consumer behavior in brand consumption and identification, digital marketing and social media, media, gender, and advertising, media influence and health, consumer retail behavior studies, customer service quality and loyalty, and studies related to the wine industry and tourism.
Martin Eisend's frequently published venues highlight an emphasis on advertising and marketing journals. These include:
Some of their recent papers are as follows:
Martin Eisend has collaborated frequently with other researchers, including:
In addition to journal articles, Martin Eisend has contributed to the academic book literature. Their book publication includes the title Dynamic Capabilities and Relationships, released by Springer Nature in 2021.
Martin Eisend
Heiner Evanschitzky;Martin Eisend;Roger J. Calantone;Yuanyuan Jiang
Martin Eisend
Martin Eisend;Pakize Schuchert-Güler
Martin Eisend
Nathalia Purnawirawan;Martin Eisend;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens
Susanne Schmidt;Martin Eisend
Martin Eisend;Tobias Langner
Martin Eisend
Martin Eisend
Martin Eisend;Nicola E. Stokburger-Sauer
Martin Eisend
Patrick Hartmann;Martin Eisend;Vanessa Apaolaza;Clare D'Souza
Martin Eisend;Julia Plagemann;Julia Sollwedel
Doreén Pick;Martin Eisend
Martin Eisend
Unknown
Martin Eisend
Sara Rosengren;Martin Eisend;Scott Koslow;Micael Dahlen
Martin Eisend;Farid Tarrahi
Tim Oliver Brexendorf;Silke Mühlmeier;Torsten Tomczak;Martin Eisend
Martin Eisend;Franziska Küster
Martin Eisend;Heiner Evanschitzky;David I. Gilliland
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