World's Best Scientists 2026 revealed!

D-Index & Metrics

Psychology

D-Index
40
Citations
13285
World Ranking
8051
National Ranking
4307

Overview

Daniel J. O'Keefe is affiliated with Northwestern University in the United States. Their research spans multiple fields, primarily Medicine and Psychology, with contributions also touching on subfields such as Applied Psychology, Literature and Literary Theory, Marketing, Sociology and Political Science, and Surgery.

The scientist's work addresses several main topics, including Behavioral Health and Interventions, Media Influence and Health, Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values, Digital Marketing and Social Media, Cardiac, Anesthesia and Surgical Outcomes, and Total Knee Arthroplasty Outcomes.

Research publications by Daniel J. O'Keefe have appeared consistently across a variety of academic venues. The frequent publication venues include:

  • Communication Methods and Measures
  • Frontiers in Psychology
  • Journal of Communication
  • International Journal of Business Communication
  • Journal of patient-centered research and reviews

Notable recent papers by O'Keefe include:

  • "Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On-Not Even When Moderating Conditions Are Specified" (2021), Frontiers in Psychology
  • "Persuasive Message Pretesting Using Non-Behavioral Outcomes: Differences in Attitudinal and Intention Effects as Diagnostic of Differences in Behavioral Effects" (2021), Journal of Communication
  • "Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness" (2023), Communication Methods and Measures

Frequent collaboration is a feature of O'Keefe's scholarship, with co-authors including Hans Hoeken, Jos Hornikx, Anne Janssen, Vanessa Williams, and Mohammad J. Uddin Ansari.

Their work often intersects with research in behavioral health, media studies, and marketing, reflecting a multidisciplinary approach that combines psychological theory with communication methods and medical outcomes.

Best Publications

  • Persuasion: Theory and Research

    Daniel James O'Keefe

  • Narrative communication in cancer prevention and control: A framework to guide research and application

    Matthew W. Kreuter;Melanie C. Green;Joseph N. Cappella;Michael D. Slater

  • The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: a meta-analytic review.

    Daniel J. O'Keefe;Jakob D. Jensen

  • Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research

    Daniel J. O'Keefe

  • The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review

    Daniel James O'Keefe;Jakob D. Jensen

  • Two Concepts of Argument.

    Daniel J. O'Keefe

  • The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages

    Daniel J. O’Keefe;Jakob D. Jensen

  • How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages

    Daniel J. O’Keefe

  • COGNITIVE COMPLEXITY MEASURES AND THE RELATIONSHIP OF COGNITIVE COMPLEXITY TO COMMUNICATION

    Daniel James O'Keefe;Howard E. Sypher

  • Brief Report: Post Hoc Power, Observed Power, A Priori Power, Retrospective Power, Prospective Power, Achieved Power: Sorting Out Appropriate Uses of Statistical Power Analyses

    Daniel J. O'Keefe

  • Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review

    Daniel J. O'Keefe;Jakob D. Jensen

  • The elaboration likelihood model

    Daniel James O'Keefe

  • Elaboration Likelihood Model

    Daniel J. O'Keefe

  • Guilt as a mechanism of persuasion

    Daniel James O'Keefe

  • The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

    Daniel J. O'Keefe;Xiaoli Nan

  • Colloquy: Should Familywise Alpha Be Adjusted? Against Familywise Alpha Adjustment

    Daniel J. O'Keefe

  • The concepts of argument and arguing

    Daniel J. O'Keefe

  • Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking

    Jos Hornikx;Daniel J. O’Keefe

  • Guilt and Social Influence

    Daniel J. O’Keefe

  • Standpoint explicitness and persuasive effect: A meta-analytic review of the effects of varying conclusion articulation in persuasive messages

    Daniel J. O'Keefe

Frequent Co-Authors

Eddie M. Clark
Eddie M. Clark Saint Louis University
Timothy R. Levine
Timothy R. Levine University of Oklahoma
Melanie C. Green
Melanie C. Green University at Buffalo, State University of New York
Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania

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