Xiaoli Nan

Best Publications

• Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

  Xiaoli Nan;Kwangjun Heo

  1278
  Citations

• When Vaccines Go Viral: An Analysis of HPV Vaccine Coverage on YouTube

  Rowena Briones;Xiaoli Nan;Kelly Madden;Leah Waks

  401
  Citations

• HPV Vaccine Information in the Blogosphere: How Positive and Negative Blogs Influence Vaccine-Related Risk Perceptions, Attitudes, and Behavioral Intentions

  Xiaoli Nan;Kelly Madden

  266
  Citations

• The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

  Daniel J. O'Keefe;Xiaoli Nan

  227
  Citations

• Influence of Evidence Type and Narrative Type on HPV Risk Perception and Intention to Obtain the HPV Vaccine

  Xiaoli Nan;Michael F Dahlstrom;Adam Richards;Sarani Rangarajan

  219
  Citations

• Social Distance, Framing, and Judgment: A Construal Level Perspective

  Xiaoli Nan

  200
  Citations

• Advertising and the Consumer Information Environment Online

  Ronald J. Faber;Mira Lee;Xiaoli Nan

  183
  Citations

• Why do people believe health misinformation and who is at risk? A systematic review of individual differences in susceptibility to health misinformation

  Unknown

  167
  Citations

• Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science.

  Xiaoli Nan;Irina A Iles;Bo Yang;Zexin Ma

  158
  Citations

• Advertising Theory: Reconceptualizing the Building Blocks

  Xiaoli Nan;Ronald J. Faber

  149
  Citations

• Communicating to Young Adults About HPV Vaccination: Consideration of Message Framing, Motivation, and Gender

  Xiaoli Nan

  144
  Citations

• Sorting through search results: a content analysis of HPV vaccine information online.

  Kelly Madden;Xiaoli Nan;Rowena Briones;Leah Waks

  132
  Citations

• Role of Narrative Perspective and Modality in the Persuasiveness of Public Service Advertisements Promoting HPV Vaccination.

  Xiaoli Nan;Michelle Futerfas;Zexin Ma

  123
  Citations

• Relative Persuasiveness of Gain- versus Loss-Framed Human Papillomavirus Vaccination Messages for the Present- and Future-Minded.

  Xiaoli Nan

  105
  Citations

• Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad

  Xiaoli Nan

  102
  Citations

• Acceptability of the H1N1 vaccine among older adults: the interplay of message framing and perceived vaccine safety and efficacy.

  Xiaoli Nan;Bo Xie;Kelly Madden

  93
  Citations

• Effectiveness of cigarette warning labels: examining the impact of graphics, message framing, and temporal framing.

  Xiaoli Nan;Xiaoquan Zhao;Bo Yang;Irina Iles

  87
  Citations

• Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages The Case of Promoting HPV Vaccination

  Jarim Kim;Xiaoli Nan

  85
  Citations

• Influence of Self‐Affirmation on Responses to Gain‐ Versus Loss‐Framed Antismoking Messages

  Xiaoquan Zhao;Xiaoli Nan

  84
  Citations

• The Influence of Liking for a Public Service Announcement on Issue Attitude

  Xiaoli Nan

  68
  Citations