D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 30 Citations 4,890 109 World Ranking 5585 National Ranking 2719

Research.com Recognitions

Awards & Achievements

Fellow of the American Academy of Advertising

Overview

What is he best known for?

The fields of study he is best known for:

  • Advertising
  • Social psychology
  • Marketing

His scientific interests lie mostly in Advertising, Prescription drug, Marketing, Social psychology and Content analysis. The study incorporates disciplines such as Test and Creativity in addition to Advertising. His Prescription drug research overlaps with other disciplines such as Third-person effect, Empirical research, Trustworthiness, Quality and Market segmentation.

His research in the fields of Advertising research overlaps with other disciplines such as Information source, Survey result and Selection. His research integrates issues of Consumer satisfaction and Television advertising in his study of Advertising research. His work in the fields of Social psychology, such as Affect, overlaps with other areas such as Third person, Significant difference and Social effects.

His most cited work include:

  • Moviegoers' Experiences and Interpretations of Brands in Films Revisited (216 citations)
  • Replication in Advertising Research: 1977, 1978, 1979 (163 citations)
  • Taking it Off: Are Models in Magazine Ads Wearing Less?: (116 citations)

What are the main themes of his work throughout his whole career to date?

Leonard N. Reid mainly focuses on Advertising, Marketing, Social psychology, Prescription drug and Public relations. The Advertising research and Newspaper research he does as part of his general Advertising study is frequently linked to other disciplines of science, such as Agency, Content analysis and Advertising account executive, therefore creating a link between diverse domains of science. His Advertising research research integrates issues from Advertising campaign, Television advertising, Survey data collection and Media relations.

His work carried out in the field of Marketing brings together such families of science as Sample and Set. His work on Affect as part of general Social psychology research is frequently linked to Health promotion, Drug advertising and Over-the-counter, thereby connecting diverse disciplines of science. The various areas that Leonard N. Reid examines in his Affect study include Structural equation modeling and Consumer response.

He most often published in these fields:

  • Advertising (79.03%)
  • Marketing (19.35%)
  • Social psychology (21.77%)

What were the highlights of his more recent work (between 2009-2021)?

  • Advertising (79.03%)
  • Social psychology (21.77%)
  • Marketing (19.35%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Advertising, Social psychology, Marketing, Prescription drug and Advertising research. In the subject of general Advertising, his work in Food advertisements and Newspaper is often linked to Content analysis, Business economics and Agency, thereby combining diverse domains of study. His Counterfactual thinking study in the realm of Social psychology connects with subjects such as Health promotion, Drug advertising and Over-the-counter.

His studies in Advertising research integrate themes in fields like Advertising campaign and Survey data collection. His Health consciousness research includes elements of Fast food restaurant and Food marketing. The Clinical psychology study combines topics in areas such as Preference and Mass media.

Between 2009 and 2021, his most popular works were:

  • Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 (57 citations)
  • Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context (45 citations)
  • The state of public research on over-the-counter drug advertising (37 citations)

In his most recent research, the most cited papers focused on:

  • Advertising
  • Social psychology
  • Marketing

His primary areas of investigation include Advertising, Marketing, Advertising research, Prescription drug and Social psychology. His research ties Unit of analysis and Advertising together. Marketing is frequently linked to Mass media in his study.

Leonard N. Reid frequently studies issues relating to Survey data collection and Advertising research. His Prescription drug investigation overlaps with other disciplines such as Information seeking behavior, Online advertising, Interpersonal communication, Information source and Health communication. His work on Goal commitment, Mood management theory and Mood is typically connected to Regulatory focus theory as part of general Social psychology study, connecting several disciplines of science.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Denise E. Delorme;Leonard N. Reid.
Journal of Advertising (1999)

469 Citations

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Huh Jisu;Denise E. Delorme;Leonard N. Reid.
Journal of Consumer Affairs (2006)

312 Citations

Measuring Trust In Advertising

Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King.
Journal of Advertising (2009)

266 Citations

Taking it Off: Are Models in Magazine Ads Wearing Less?:

Lawrence C. Soley;Leonard N. Reid.
Journalism & Mass Communication Quarterly (1988)

223 Citations

Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Leonard N. Reid;Karen Whitehill King;Denise E. Delorme.
Journal of Advertising (1998)

193 Citations

Replication in Advertising Research: 1977, 1978, 1979

Leonard N. Reid;Lawrence C. Soley;Roger D. Winner.
Journal of Advertising (1981)

180 Citations

Decorative models and the readership of magazine ads.

Leonard N. Reid;Lawrence C. Soley.
Journal of Advertising Research (1983)

154 Citations

Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

Leonard N. Reid;Lawrence C. Soley.
Journal of Advertising (1982)

154 Citations

Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy;Leonard N. Reid.
Journal of Advertising (2009)

154 Citations

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising

Jisu Huh;Denise E. Delorme;Leonard N. Reid.
Communication Research (2004)

143 Citations

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