Fellow of the American Academy of Advertising
Moviegoers' Experiences and Interpretations of Brands in Films Revisited
Denise E. Delorme;Leonard N. Reid.
(1999)
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising
Huh Jisu;Denise E. Delorme;Leonard N. Reid.
(2006)
Measuring Trust In Advertising
Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King.
(2009)
Taking it Off: Are Models in Magazine Ads Wearing Less?:
Lawrence C. Soley;Leonard N. Reid.
(1988)
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
Leonard N. Reid;Karen Whitehill King;Denise E. Delorme.
(1998)
Replication in Advertising Research: 1977, 1978, 1979
Leonard N. Reid;Lawrence C. Soley;Roger D. Winner.
(1981)
Agency Practitioner Theories of How Advertising Works
Gergely Nyilasy;Leonard N. Reid.
(2009)
Decorative models and the readership of magazine ads.
Leonard N. Reid;Lawrence C. Soley.
(1983)
Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects
Leonard N. Reid;Lawrence C. Soley.
(1982)
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising
Jisu Huh;Denise E. Delorme;Leonard N. Reid.
(2004)
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Hanyang University
University of South Carolina
Indian Institute of Technology Indore
Google (United States)
Universidade de Vigo
University of Bordeaux
University of Colorado Boulder
Indian Agricultural Research Institute
Commonwealth Scientific and Industrial Research Organisation
University of Paris-Sud
Ruhr University Bochum
National Institutes of Health
RWTH Aachen University
University of Florida
Université Laval
University of California, San Diego
Icahn School of Medicine at Mount Sinai
University of Colorado Denver