D-Index & Metrics Best Publications

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 32 Citations 5,010 114 World Ranking 1499 National Ranking 668

Research.com Recognitions

Awards & Achievements

Fellow of the American Academy of Advertising

Best Publications

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Denise E. Delorme;Leonard N. Reid.
(1999)

473 Citations

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Huh Jisu;Denise E. Delorme;Leonard N. Reid.
(2006)

317 Citations

Measuring Trust In Advertising

Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King.
(2009)

282 Citations

Taking it Off: Are Models in Magazine Ads Wearing Less?:

Lawrence C. Soley;Leonard N. Reid.
(1988)

226 Citations

Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Leonard N. Reid;Karen Whitehill King;Denise E. Delorme.
(1998)

195 Citations

Replication in Advertising Research: 1977, 1978, 1979

Leonard N. Reid;Lawrence C. Soley;Roger D. Winner.
(1981)

182 Citations

Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy;Leonard N. Reid.
(2009)

162 Citations

Decorative models and the readership of magazine ads.

Leonard N. Reid;Lawrence C. Soley.
(1983)

154 Citations

Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

Leonard N. Reid;Lawrence C. Soley.
(1982)

154 Citations

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising

Jisu Huh;Denise E. Delorme;Leonard N. Reid.
(2004)

144 Citations

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