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Leonard N. Reid

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 38 1864 1744 763 698 131 5899

Leonard N. Reid publications per year

The chart shows the history of publications by Leonard N. Reid between 1976 and 2022, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Leonard N. Reid published across 47 years, from 1976 to 2022, averaging 2.9 papers a year. Output peaked at 14 publications in 2012. 3 of the 136 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1976 to 2022. Vertical axis: number of publications, 0 to 14. Peak 14 publications in 2012. 1976: 1 publication 1977: 2 publications 1978: 1 publication 1979: 7 publications 1980: 8 publications 1981: 5 publications 1982: 7 publications 1983: 7 publications 1984: 2 publications 1985: 6 publications 1986: 0 publications 1987: 0 publications 1988: 3 publications 1989: 0 publications 1990: 0 publications 1991: 1 publication 1992: 0 publications 1993: 1 publication 1994: 2 publications 1995: 0 publications 1996: 1 publication 1997: 2 publications 1998: 1 publication 1999: 1 publication 2000: 1 publication 2001: 0 publications 2002: 0 publications 2003: 3 publications 2004: 4 publications 2005: 3 publications 2006: 3 publications 2007: 5 publications 2008: 1 publication 2009: 4 publications 2010: 6 publications 2011: 4 publications 2012: 14 publications 2013: 5 publications 2014: 4 publications 2015: 5 publications 2016: 2 publications 2017: 4 publications 2018: 2 publications 2019: 2 publications 2020: 3 publications 2021: 2 publications 2022: 1 publication
1976 2022

136 publications in total across all disciplines

View publications per year as a table
Leonard N. Reid: publications per year, 1976 to 2022
Year Publications
1976 1
1977 2
1978 1
1979 7
1980 8
1981 5
1982 7
1983 7
1984 2
1985 6
1986 0
1987 0
1988 3
1989 0
1990 0
1991 1
1992 0
1993 1
1994 2
1995 0
1996 1
1997 2
1998 1
1999 1
2000 1
2001 0
2002 0
2003 3
2004 4
2005 3
2006 3
2007 5
2008 1
2009 4
2010 6
2011 4
2012 14
2013 5
2014 4
2015 5
2016 2
2017 4
2018 2
2019 2
2020 3
2021 2
2022 1
Total 136
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Leonard N. Reid publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Leonard N. Reid sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 130–134 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 131 publications — 48th percentile

48% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79 131
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Leonard N. Reid D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Leonard N. Reid sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 38 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 38 D-Index — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103 38
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising

Overview

Leonard N. Reid is affiliated with the University of Georgia in the United States. Their research focuses on several interconnected fields including marketing, applied psychology, sociology and political science, literature and literary theory, and public health, environmental and occupational health.

The main topics Leonard N. Reid explores include:

  • Consumer Behavior in Brand Consumption and Identification
  • Behavioral Health and Interventions
  • Digital Marketing and Social Media
  • Media Influence and Health
  • Consumer Attitudes and Food Labeling
  • Pharmaceutical Industry and Healthcare

Recent publications by Leonard N. Reid cover a variety of subjects related to consumer attitudes, health communication, and advertising. Selected recent papers include:

  • "Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes" (2021), published in Journal of Advertising
  • "How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food" (2021), published in Journal of Health Communication
  • "The influence of socialization agents on consumer responses to over-the-counter medicine advertising" (2022), published in Research in Social and Administrative Pharmacy
  • "DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS" (2020), presented at Global Fashion Management Conference
  • "EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES" (2020), presented at Global Fashion Management Conference

Leonard N. Reid has collaborated frequently with several co-authors, most notably:

  • Hojoon Choi
  • Karen Whitehill King
  • Temple Northup
  • Eun Sook Kwon
  • Gergely Nyilasy

Their publications appear regularly in venues such as:

  • Global Fashion Management Conference
  • Journal of Advertising
  • Journal of Health Communication
  • Research in Social and Administrative Pharmacy

Leonard N. Reid has been recognized as a Fellow of the American Academy of Advertising.

Best Publications

  • Moviegoers' Experiences and Interpretations of Brands in Films Revisited

    Denise E. Delorme;Leonard N. Reid

  • Measuring Trust In Advertising

    Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

  • Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

    Huh Jisu;Denise E. Delorme;Leonard N. Reid

  • Taking it Off: Are Models in Magazine Ads Wearing Less?:

    Lawrence C. Soley;Leonard N. Reid

  • Top-Level Agency Creatives Look at Advertising Creativity Then and Now

    Leonard N. Reid;Karen Whitehill King;Denise E. Delorme

  • Replication in Advertising Research: 1977, 1978, 1979

    Leonard N. Reid;Lawrence C. Soley;Roger D. Winner

  • Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

    Kyongseok Kim;Jameson L. Hayes;J. Adam Avant;Leonard N. Reid

  • Agency Practitioner Theories of How Advertising Works

    Gergely Nyilasy;Leonard N. Reid

  • Decorative models and the readership of magazine ads.

    Leonard N. Reid;Lawrence C. Soley

  • Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

    Leonard N. Reid;Lawrence C. Soley

  • The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising

    Jisu Huh;Denise E. Delorme;Leonard N. Reid

  • Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?

    Karen Whitehill King;Leonard N. Reid

  • Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

    Jisu Huh;Denise E. DeLorme;Leonard N. Reid

  • THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

    Charles T. Salmon;Leonard N. Reid;James Pokrywczynski;Robert W. Willett

  • Trust in Different Advertising Media

    Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

  • Toward an Associative Model of Advertising Creativity

    Leonard N. Reid;Herbert J. Rotfeld

  • The academician–practitioner gap in advertising

    Gergely Nyilasy;Leonard N. Reid

  • Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers

    Denise E. DeLorme;Jisu Huh;Leonard N. Reid

  • Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists

    Karen Whitehill King;Leonard N. Reid

  • The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

    Tae Hyun Baek;Leonard N. Reid

  • Dietary supplement advertising in the US: A review and research agenda

    Denise E. DeLorme;Jisu Huh;Leonard N. Reid;Soontae An

Frequent Co-Authors

Hye-Jin Paek
Hye-Jin Paek Hanyang University
William O. Bearden
William O. Bearden University of South Carolina
Lijiang Shen
Lijiang Shen Pennsylvania State University

External Links

Personal website of Leonard N. Reid Google Scholar page

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Best Scientists Citing Leonard N. Reid

Michelle R. Nelson

Michelle R. Nelson

University of Illinois at Urbana-Champaign

Publications: 19

J. Scott Armstrong

J. Scott Armstrong

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Martin Eisend

Martin Eisend

European University Viadrina

Publications: 12

Guy J. Golan

Guy J. Golan

Texas Christian University

Publications: 9

Michael S. LaTour

Michael S. LaTour

University of Nevada, Las Vegas

Publications: 9

Micael Dahlén

Micael Dahlén

Stockholm School of Economics

Publications: 8

John B. Ford

John B. Ford

Old Dominion University

Publications: 8

Edith G. Smit

Edith G. Smit

University of Amsterdam

Publications: 7

Hye-Jin Paek

Hye-Jin Paek

Hanyang University

Publications: 7

Joshua Fogel

Joshua Fogel

Brooklyn College

Publications: 6

Helen Sullivan

Helen Sullivan

Australian National University

Publications: 6

Darrel D. Muehling

Darrel D. Muehling

Washington State University

Publications: 6

Marla B. Royne

Marla B. Royne

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Publications: 6

Chingching Chang

Chingching Chang

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Publications: 6

Peter Neijens

Peter Neijens

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Publications: 5

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Sandra C. Jones

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