World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
38
Citations
5899
World Ranking
1864
National Ranking
763

Leonard N. Reid publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Leonard N. Reid sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 131 publications — 48th percentile

48% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Leonard N. Reid D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Leonard N. Reid sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 38 D-Index — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising

Overview

Leonard N. Reid is affiliated with the University of Georgia in the United States. Their research focuses on several interconnected fields including marketing, applied psychology, sociology and political science, literature and literary theory, and public health, environmental and occupational health.

The main topics Leonard N. Reid explores include:

  • Consumer Behavior in Brand Consumption and Identification
  • Behavioral Health and Interventions
  • Digital Marketing and Social Media
  • Media Influence and Health
  • Consumer Attitudes and Food Labeling
  • Pharmaceutical Industry and Healthcare

Recent publications by Leonard N. Reid cover a variety of subjects related to consumer attitudes, health communication, and advertising. Selected recent papers include:

  • "Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes" (2021), published in Journal of Advertising
  • "How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food" (2021), published in Journal of Health Communication
  • "The influence of socialization agents on consumer responses to over-the-counter medicine advertising" (2022), published in Research in Social and Administrative Pharmacy
  • "DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS" (2020), presented at Global Fashion Management Conference
  • "EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES" (2020), presented at Global Fashion Management Conference

Leonard N. Reid has collaborated frequently with several co-authors, most notably:

  • Hojoon Choi
  • Karen Whitehill King
  • Temple Northup
  • Eun Sook Kwon
  • Gergely Nyilasy

Their publications appear regularly in venues such as:

  • Global Fashion Management Conference
  • Journal of Advertising
  • Journal of Health Communication
  • Research in Social and Administrative Pharmacy

Leonard N. Reid has been recognized as a Fellow of the American Academy of Advertising.

Best Publications

  • Moviegoers' Experiences and Interpretations of Brands in Films Revisited

    Denise E. Delorme;Leonard N. Reid

  • Measuring Trust In Advertising

    Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

  • Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

    Huh Jisu;Denise E. Delorme;Leonard N. Reid

  • Taking it Off: Are Models in Magazine Ads Wearing Less?:

    Lawrence C. Soley;Leonard N. Reid

  • Top-Level Agency Creatives Look at Advertising Creativity Then and Now

    Leonard N. Reid;Karen Whitehill King;Denise E. Delorme

  • Replication in Advertising Research: 1977, 1978, 1979

    Leonard N. Reid;Lawrence C. Soley;Roger D. Winner

  • Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

    Kyongseok Kim;Jameson L. Hayes;J. Adam Avant;Leonard N. Reid

  • Agency Practitioner Theories of How Advertising Works

    Gergely Nyilasy;Leonard N. Reid

  • Decorative models and the readership of magazine ads.

    Leonard N. Reid;Lawrence C. Soley

  • Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

    Leonard N. Reid;Lawrence C. Soley

  • The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising

    Jisu Huh;Denise E. Delorme;Leonard N. Reid

  • Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?

    Karen Whitehill King;Leonard N. Reid

  • Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

    Jisu Huh;Denise E. DeLorme;Leonard N. Reid

  • THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

    Charles T. Salmon;Leonard N. Reid;James Pokrywczynski;Robert W. Willett

  • Trust in Different Advertising Media

    Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

  • Toward an Associative Model of Advertising Creativity

    Leonard N. Reid;Herbert J. Rotfeld

  • The academician–practitioner gap in advertising

    Gergely Nyilasy;Leonard N. Reid

  • Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers

    Denise E. DeLorme;Jisu Huh;Leonard N. Reid

  • Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists

    Karen Whitehill King;Leonard N. Reid

  • The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

    Tae Hyun Baek;Leonard N. Reid

  • Dietary supplement advertising in the US: A review and research agenda

    Denise E. DeLorme;Jisu Huh;Leonard N. Reid;Soontae An

Frequent Co-Authors

Hye-Jin Paek
Hye-Jin Paek Hanyang University
William O. Bearden
William O. Bearden University of South Carolina
Lijiang Shen
Lijiang Shen Pennsylvania State University

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