2026 Leonard N. Reid: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	38	1863	1743	762	697	131	5899

Research.com Recognitions

Fellow of the American Academy of Advertising
Fellow of the American Academy of Advertising
Fellow of the American Academy of Advertising

Overview

Leonard N. Reid is affiliated with the University of Georgia in the United States. Their research focuses on several interconnected fields including marketing, applied psychology, sociology and political science, literature and literary theory, and public health, environmental and occupational health.

The main topics Leonard N. Reid explores include:

Consumer Behavior in Brand Consumption and Identification
Behavioral Health and Interventions
Digital Marketing and Social Media
Media Influence and Health
Consumer Attitudes and Food Labeling
Pharmaceutical Industry and Healthcare

Recent publications by Leonard N. Reid cover a variety of subjects related to consumer attitudes, health communication, and advertising. Selected recent papers include:

"Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes" (2021), published in Journal of Advertising
"How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food" (2021), published in Journal of Health Communication
"The influence of socialization agents on consumer responses to over-the-counter medicine advertising" (2022), published in Research in Social and Administrative Pharmacy
"DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS" (2020), presented at Global Fashion Management Conference
"EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES" (2020), presented at Global Fashion Management Conference

Leonard N. Reid has collaborated frequently with several co-authors, most notably:

Hojoon Choi
Karen Whitehill King
Temple Northup
Eun Sook Kwon
Gergely Nyilasy

Their publications appear regularly in venues such as:

Global Fashion Management Conference
Journal of Advertising
Journal of Health Communication
Research in Social and Administrative Pharmacy

Leonard N. Reid has been recognized as a Fellow of the American Academy of Advertising.

Best Publications

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Denise E. Delorme;Leonard N. Reid

495
Citations
Measuring Trust In Advertising

Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

351
Citations
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Huh Jisu;Denise E. Delorme;Leonard N. Reid

345
Citations
Taking it Off: Are Models in Magazine Ads Wearing Less?:

Lawrence C. Soley;Leonard N. Reid

231
Citations
Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Leonard N. Reid;Karen Whitehill King;Denise E. Delorme

203
Citations
Replication in Advertising Research: 1977, 1978, 1979

Leonard N. Reid;Lawrence C. Soley;Roger D. Winner

183
Citations
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Kyongseok Kim;Jameson L. Hayes;J. Adam Avant;Leonard N. Reid

169
Citations
Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy;Leonard N. Reid

168
Citations
Decorative models and the readership of magazine ads.

Leonard N. Reid;Lawrence C. Soley

157
Citations
Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

Leonard N. Reid;Lawrence C. Soley

156
Citations
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising

Jisu Huh;Denise E. Delorme;Leonard N. Reid

145
Citations
Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?

Karen Whitehill King;Leonard N. Reid

134
Citations
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

Jisu Huh;Denise E. DeLorme;Leonard N. Reid

130
Citations
THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

Charles T. Salmon;Leonard N. Reid;James Pokrywczynski;Robert W. Willett

117
Citations
Trust in Different Advertising Media

Hyeonjin Soh;Leonard N. Reid;Karen Whitehill King

111
Citations
Toward an Associative Model of Advertising Creativity

Leonard N. Reid;Herbert J. Rotfeld

100
Citations
The academician–practitioner gap in advertising

Gergely Nyilasy;Leonard N. Reid

94
Citations
Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers

Denise E. DeLorme;Jisu Huh;Leonard N. Reid

92
Citations
Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists

Karen Whitehill King;Leonard N. Reid

87
Citations
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

Tae Hyun Baek;Leonard N. Reid

85
Citations
Dietary supplement advertising in the US: A review and research agenda

Denise E. DeLorme;Jisu Huh;Leonard N. Reid;Soontae An

27
Citations

Frequent Co-Authors

Hye-Jin Paek Hanyang University

William O. Bearden University of South Carolina

External Links

Personal website of Leonard N. Reid Google Scholar page

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