2026 William O. Bearden: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	61	488	454	221	202	147	33249

William O. Bearden publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where William O. Bearden sits on this spectrum.

35 publications 436+

This scientist: 147 publications — 56th percentile

56% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

William O. Bearden D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where William O. Bearden sits on this spectrum.

30 D-Index 89+

This scientist: 61 D-Index — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

William O. Bearden is affiliated with the University of South Carolina in the United States. The academic profile available does not list recent papers, co-authors, book publications, or detailed fields of study. This suggests either a specialized focus or limited publicly accessible records on these aspects of their academic career.

The absence of recent publications or listed topics may indicate that their research contributions are either emerging, confidential, or underrepresented in the indexed academic sources. Nevertheless, their association with a recognized institution situates them within the context of higher education and research activities.

No specific information is available concerning frequent co-authors or preferred publication venues, which may reflect a research trajectory not principally characterized by collaborative outputs or participation in select journals or conferences.

Similarly, no records of awards or honors are reported, pointing to either a career without widely publicized recognitions or an emphasis on forms of academic contribution not typically captured by award listings.

Given the limited data on their thematic focus or scholarly outputs, a comprehensive profile centered on research topics and intellectual contributions cannot be constructed at this time.

Best Publications

Scaling Procedures: Issues and Applications

Richard G. Netemeyer;Subhash Sharma;William O Bearden

4730
Citations
Measurement of Consumer Susceptibility to Interpersonal Influence

William O. Bearden;Richard G. Netemeyer;Jesse E. Teel

3636
Citations
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance

Ahmet H. Kirca;Satish Jayachandran;William O. Bearden

3213
Citations
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

William O. Bearden;Richard G. Netemeyer;Kelly L. Haws

2588
Citations
Reference Group Influence on Product and Brand Purchase Decisions

Unknown

2263
Citations
Selected Determinants of Consumer Satisfaction and Complaint Reports

William O. Bearden;Jesse E. Teel

2016
Citations
Consumers' Need for Uniqueness: Scale Development and Validation

Unknown

1986
Citations
Consumer Self‐Confidence: Refinements in Conceptualization and Measurement

William O. Bearden;David M. Hardesty;Randall L. Rose

1077
Citations
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs

David M. Hardesty;William O. Bearden

1072
Citations
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

Terence A. Shimp;William O. Bearden

765
Citations
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

Joel E. Urbany;William O. Bearden;Dan C. Weilbaker

695
Citations
Handbook of Marketing Scales

William O. Bearden;Richard G. Netemeyer

633
Citations
Contextual Influences on Perceptions of Merchant-Supplied Reference Prices

Donald R. Lichtenstein;William O. Bearden

609
Citations
Consumer Innovativeness and the Adoption Process

Kenneth C. Manning;William O. Bearden;Thomas J. Madden

594
Citations
Dependence,Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

Kelly Hewett;William O. Bearden

594
Citations
Crossover effects in the theory of reasoned action: A moderating influence attempt.

Richard L. Oliver;William O. Bearden

567
Citations
Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction

Pam Scholder Ellen;William O. Bearden;Subhash Sharma

537
Citations
An Assessment of Chronic Regulatory Focus Measures

Kelly L . Haws;Utpal M . Dholakia;William O . Bearden

515
Citations
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings

Jay P. Carlson;Leslie H. Vincent;David M. Hardesty;William O. Bearden

443
Citations
A Measure of Long-Term Orientation: Development and Validation:

William O. Bearden;R. Bruce Money;Jennifer L. Nevins

433
Citations
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level

David M. Hardesty;William O. Bearden

358
Citations
The Use of Extrinsic Cues to Facilitate Product Adoption

William O. Bearden;Terence A. Shimp

344
Citations
The effects of price on brand extension evaluations: The moderating role of extension similarity

Valerie A. Taylor;William O. Bearden

309
Citations
Disconfirmation processes and consumer evaluations in product usage

Richard L. Oliver;William O. Bearden

261
Citations
Consumer spending self-control effectiveness and outcome elaboration prompts

Kelly L. Haws;William O. Bearden;Gergana Y. Nenkov

209
Citations

Frequent Co-Authors

Richard G. Netemeyer University of Virginia

Arch G. Woodside Boston College

Robin A. Coulter University of Connecticut

Utpal M. Dholakia Rice University

Richard L. Oliver Vanderbilt University

Thomas N. Ingram Colorado State University

Donald R. Lichtenstein University of Colorado Boulder

Terence A. Shimp University of South Carolina

Subhash C. Sharma Southern Illinois University Carbondale

Daniel C. Feldman University of Georgia

External Links

Personal website of William O. Bearden Google Scholar page

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