World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
61
Citations
33249
World Ranking
488
National Ranking
220

Overview

William O. Bearden is affiliated with the University of South Carolina in the United States. The academic profile available does not list recent papers, co-authors, book publications, or detailed fields of study. This suggests either a specialized focus or limited publicly accessible records on these aspects of their academic career.

The absence of recent publications or listed topics may indicate that their research contributions are either emerging, confidential, or underrepresented in the indexed academic sources. Nevertheless, their association with a recognized institution situates them within the context of higher education and research activities.

No specific information is available concerning frequent co-authors or preferred publication venues, which may reflect a research trajectory not principally characterized by collaborative outputs or participation in select journals or conferences.

Similarly, no records of awards or honors are reported, pointing to either a career without widely publicized recognitions or an emphasis on forms of academic contribution not typically captured by award listings.

Given the limited data on their thematic focus or scholarly outputs, a comprehensive profile centered on research topics and intellectual contributions cannot be constructed at this time.

Best Publications

  • Scaling Procedures: Issues and Applications

    Richard G. Netemeyer;Subhash Sharma;William O Bearden

  • Measurement of Consumer Susceptibility to Interpersonal Influence

    William O. Bearden;Richard G. Netemeyer;Jesse E. Teel

  • Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance

    Ahmet H. Kirca;Satish Jayachandran;William O. Bearden

  • Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

    William O. Bearden;Richard G. Netemeyer;Kelly L. Haws

  • Reference Group Influence on Product and Brand Purchase Decisions

    Unknown

  • Selected Determinants of Consumer Satisfaction and Complaint Reports

    William O. Bearden;Jesse E. Teel

  • Consumers' Need for Uniqueness: Scale Development and Validation

    Unknown

  • Consumer Self‐Confidence: Refinements in Conceptualization and Measurement

    William O. Bearden;David M. Hardesty;Randall L. Rose

  • The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs

    David M. Hardesty;William O. Bearden

  • Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

    Terence A. Shimp;William O. Bearden

  • The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

    Joel E. Urbany;William O. Bearden;Dan C. Weilbaker

  • Handbook of Marketing Scales

    William O. Bearden;Richard G. Netemeyer

  • Contextual Influences on Perceptions of Merchant-Supplied Reference Prices

    Donald R. Lichtenstein;William O. Bearden

  • Consumer Innovativeness and the Adoption Process

    Kenneth C. Manning;William O. Bearden;Thomas J. Madden

  • Dependence,Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

    Kelly Hewett;William O. Bearden

  • Crossover effects in the theory of reasoned action: A moderating influence attempt.

    Richard L. Oliver;William O. Bearden

  • Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction

    Pam Scholder Ellen;William O. Bearden;Subhash Sharma

  • An Assessment of Chronic Regulatory Focus Measures

    Kelly L . Haws;Utpal M . Dholakia;William O . Bearden

  • Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings

    Jay P. Carlson;Leslie H. Vincent;David M. Hardesty;William O. Bearden

  • A Measure of Long-Term Orientation: Development and Validation:

    William O. Bearden;R. Bruce Money;Jennifer L. Nevins

  • Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level

    David M. Hardesty;William O. Bearden

  • The Use of Extrinsic Cues to Facilitate Product Adoption

    William O. Bearden;Terence A. Shimp

  • The effects of price on brand extension evaluations: The moderating role of extension similarity

    Valerie A. Taylor;William O. Bearden

  • Disconfirmation processes and consumer evaluations in product usage

    Richard L. Oliver;William O. Bearden

  • Consumer spending self-control effectiveness and outcome elaboration prompts

    Kelly L. Haws;William O. Bearden;Gergana Y. Nenkov

Frequent Co-Authors

Richard G. Netemeyer
Richard G. Netemeyer University of Virginia
Arch G. Woodside
Arch G. Woodside Boston College
Richard L. Oliver
Richard L. Oliver Vanderbilt University
Utpal M. Dholakia
Utpal M. Dholakia Rice University
Thomas N. Ingram
Thomas N. Ingram Colorado State University
Terence A. Shimp
Terence A. Shimp University of South Carolina
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale
Daniel C. Feldman
Daniel C. Feldman University of Georgia
Manoj K. Malhotra
Manoj K. Malhotra Lehigh University
David W. Stewart
David W. Stewart Loyola Marymount University

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