What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Finance
Malte Brettel mostly deals with Marketing, Entrepreneurial orientation, Sample, Knowledge management and Process.
His work in the fields of Marketing, such as Marketing management, overlaps with other areas such as National culture.
His study in Entrepreneurial orientation is interdisciplinary in nature, drawing from both Proactivity and Organizational culture.
His Knowledge management research incorporates themes from Management, Competitive advantage and Scale development.
His research investigates the connection with Process and areas like New product development which intersect with concerns in Variance, Product, Commercialization and Openness to experience.
The study incorporates disciplines such as Moderated mediation and Construct in addition to Industrial organization.
His most cited work include:
- How Virtualization, Decentralization and Network Building Change the Manufacturing Landscape: An Industry 4.0 Perspective (661 citations)
- A measure of absorptive capacity: Scale development and validation. (343 citations)
- Corporate effectuation: Entrepreneurial action and its impact on R&D project performance (219 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Industrial organization, Knowledge management, Public relations and Advertising are his primary areas of study.
His study in the field of Market orientation and Competitive advantage is also linked to topics like Sample and Survey data collection.
His Market orientation study frequently draws connections between adjacent fields such as Order.
Malte Brettel integrates Survey data collection with New product development in his study.
His studies link Online advertising with Advertising.
He most often published in these fields:
- Marketing (33.11%)
- Industrial organization (14.75%)
- Knowledge management (10.49%)
What were the highlights of his more recent work (between 2018-2021)?
- Social psychology (7.21%)
- Advertising (9.18%)
- Industrial organization (14.75%)
In recent papers he was focusing on the following fields of study:
Malte Brettel mainly investigates Social psychology, Advertising, Industrial organization, Knowledge management and Orientation.
His research integrates issues of Sharing economy and Effectuation, Entrepreneurship in his study of Social psychology.
His work in the fields of Industrial organization, such as Absorptive capacity, intersects with other areas such as Relevance.
His Knowledge management research includes themes of New Ventures and Resource.
His research on Open innovation also deals with topics like
- Digitization and related New product development,
- Social media which intersects with area such as Marketing.
His research in Marketing is mostly focused on Order.
Between 2018 and 2021, his most popular works were:
- Social capital and the digital crowd: Involving backers to promote new product innovativeness (15 citations)
- The Three Dimensions of Sustainability: A Delicate Balancing Act for Entrepreneurs Made More Complex by Stakeholder Expectations (12 citations)
- Stage-gate and agile development in the digital age: Promises, perils, and boundary conditions (11 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Finance
His main research concerns Social capital, New product development, Marketing, Knowledge management and Entrepreneurship.
His Social capital research is multidisciplinary, incorporating elements of Open innovation, Digitization, Co-creation and Demographic economics.
His New product development research incorporates elements of Mediation, Strategic management and Process management.
He interconnects Online advertising, Hierarchy and Value in the investigation of issues within Marketing.
The concepts of his Knowledge management study are interwoven with issues in Social value orientations, Resource, Coopetition and Uncertainty avoidance.
His work carried out in the field of Entrepreneurship brings together such families of science as Construct and Social psychology, Need for achievement, Affect.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
