Malte Brettel mostly deals with Marketing, Entrepreneurial orientation, Sample, Knowledge management and Process. His work in the fields of Marketing, such as Marketing management, overlaps with other areas such as National culture. His study in Entrepreneurial orientation is interdisciplinary in nature, drawing from both Proactivity and Organizational culture.
His Knowledge management research incorporates themes from Management, Competitive advantage and Scale development. His research investigates the connection with Process and areas like New product development which intersect with concerns in Variance, Product, Commercialization and Openness to experience. The study incorporates disciplines such as Moderated mediation and Construct in addition to Industrial organization.
Marketing, Industrial organization, Knowledge management, Public relations and Advertising are his primary areas of study. His study in the field of Market orientation and Competitive advantage is also linked to topics like Sample and Survey data collection. His Market orientation study frequently draws connections between adjacent fields such as Order.
Malte Brettel integrates Survey data collection with New product development in his study. His studies link Online advertising with Advertising.
Malte Brettel mainly investigates Social psychology, Advertising, Industrial organization, Knowledge management and Orientation. His research integrates issues of Sharing economy and Effectuation, Entrepreneurship in his study of Social psychology. His work in the fields of Industrial organization, such as Absorptive capacity, intersects with other areas such as Relevance.
His Knowledge management research includes themes of New Ventures and Resource. His research on Open innovation also deals with topics like
His main research concerns Social capital, New product development, Marketing, Knowledge management and Entrepreneurship. His Social capital research is multidisciplinary, incorporating elements of Open innovation, Digitization, Co-creation and Demographic economics. His New product development research incorporates elements of Mediation, Strategic management and Process management.
He interconnects Online advertising, Hierarchy and Value in the investigation of issues within Marketing. The concepts of his Knowledge management study are interwoven with issues in Social value orientations, Resource, Coopetition and Uncertainty avoidance. His work carried out in the field of Entrepreneurship brings together such families of science as Construct and Social psychology, Need for achievement, Affect.
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How Virtualization, Decentralization and Network Building Change the Manufacturing Landscape: An Industry 4.0 Perspective
Malte Brettel;Niklas Friederichsen;Michael Keller;Marius Rosenberg.
World Academy of Science, Engineering and Technology, International Journal of Mechanical, Aerospace, Industrial, Mechatronic and Manufacturing Engineering (2014)
A measure of absorptive capacity: Scale development and validation.
Tessa C. Flatten;Andreas Engelen;Shaker A. Zahra;Malte Brettel.
European Management Journal (2011)
Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
Sebastian Arendt;Malte Brettel.
Management Decision (2010)
Corporate effectuation: Entrepreneurial action and its impact on R&D project performance
Malte Brettel;René Mauer;Andreas Engelen;Daniel Küpper.
Journal of Business Venturing (2012)
Entrepreneurial Orientation, Firm Performance, and the Moderating Role of Transformational Leadership Behaviors
Andreas Engelen;Vishal Gupta;Lis Strenger;Malte Brettel.
Journal of Management (2015)
Configurations of resources and capabilities and their performance implications: an exploratory study on technology ventures
Marc Gruber;Florian Heinemann;Malte Brettel;Stephan Hungeling.
Strategic Management Journal (2010)
Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency
Malte Brettel;Florian Heinemann;Andreas Engelen;Steven Neubauer.
Journal of Product Innovation Management (2011)
Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances
Tessa Christina Flatten;Greta Isabell Greve;Malte Brettel.
European Management Review (2011)
Innovation Culture, Collaboration with External Partners and NPD Performance
Malte Brettel;Nina J. Cleven.
Creativity and Innovation Management (2011)
How Organizational Culture Influences Innovativeness, Proactiveness, and Risk-Taking: Fostering Entrepreneurial Orientation in SMEs
Malte Brettel;Christoph Chomik;Tessa Christina Flatten.
Journal of Small Business Management (2015)
Profile was last updated on December 6th, 2021.
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