What is she best known for?
The fields of study she is best known for:
- Marketing
- Social science
- Management
Her primary areas of investigation include Internationalization, Marketing, Knowledge management, Social science and International business.
Her Internationalization research includes elements of International marketing and International development.
Her study in Marketing concentrates on Quantitative marketing research, Return on marketing investment, Marketing mix, Marketing research and Marketing management.
Her studies in Knowledge management integrate themes in fields like Service, Thematic analysis and Manufacturing firms.
In general Social science, her work in Organizational network analysis and Data collection is often linked to Work and Structure linking many areas of study.
As a member of one scientific family, Nicole Coviello mostly works in the field of International business, focusing on Organizational culture and, on occasion, New Ventures.
Her most cited work include:
- Network relationships and the internationalisation process of small software firms (1226 citations)
- Growing the entrepreneurial firm (831 citations)
- The Network Dynamics of International New Ventures (821 citations)
What are the main themes of her work throughout her whole career to date?
Nicole Coviello mainly focuses on Marketing, Context, Internationalization, Marketing research and Marketing management.
Nicole Coviello has included themes like New Ventures and Research program in her Marketing study.
Her work deals with themes such as Knowledge management, Economic system and International business, which intersect with Internationalization.
The various areas that Nicole Coviello examines in her Knowledge management study include Social science, Interactivity, Resource and Organizational culture.
Her Marketing research research includes themes of Public Sector Marketing, Marketing science and Public relations.
Her work in Marketing management covers topics such as Marketing strategy which are related to areas like Digital marketing.
She most often published in these fields:
- Marketing (60.94%)
- Context (21.88%)
- Internationalization (25.00%)
What were the highlights of her more recent work (between 2015-2020)?
- Effectuation (6.25%)
- Public relations (10.94%)
- Argument (4.69%)
In recent papers she was focusing on the following fields of study:
The scientist’s investigation covers issues in Effectuation, Public relations, Argument, Marketing and New product development.
Her Public relations study incorporates themes from Curriculum development, Curriculum, Passion and Field.
Her study in Argument is interdisciplinary in nature, drawing from both Investment and Flexibility.
Her studies in Marketing integrate themes in fields like Case method, International new venture, Entrepreneurial orientation, Goal orientation and Competence.
Her Case method research focuses on Internationalization and how it connects with New Ventures.
Nicole Coviello works mostly in the field of New product development, limiting it down to topics relating to Moderated mediation and, in certain cases, Ambidexterity, Customer relationship management, Dynamic network analysis and Resource, as a part of the same area of interest.
Between 2015 and 2020, her most popular works were:
- Adapting the Uppsala model to a modern world: Macro-context and microfoundations (84 citations)
- Deepening the Dialogue: New Directions for the Evolution of Effectuation Theory (32 citations)
- Born digitals: Thoughts on their internationalization and a research agenda (18 citations)
In her most recent research, the most cited papers focused on:
- Social science
- Marketing
- Management
Her main research concerns Microfoundations, International business, Internationalization, Context and Effectuation.
Her Microfoundations investigation overlaps with other disciplines such as Process theory, Stability, Business networking, Dynamics and Kaleidoscope.
In general International business, her work in Uppsala model is often linked to Multinational corporation linking many areas of study.
Her Internationalization research incorporates themes from Business administration, Argument and Born-digital.
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