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D-Index & Metrics

Business and Management

D-Index
45
Citations
13314
World Ranking
1260
National Ranking
198

Overview

Audrey Gilmore is affiliated with the University of Ulster in the United Kingdom. Their research contributions span the field of Business, Management and Accounting, with a particular focus on Strategy and Management.

The main topics addressed in their research include:

  • International Business and Foreign Direct Investment (FDI)
  • Innovation and Knowledge Management
  • Business Strategy and Innovation

Throughout their career, Audrey Gilmore has collaborated frequently with several researchers, including:

  • Lisa Harkness
  • Claire McCamley

The work of this researcher is characterized by an emphasis on understanding how firms manage strategic change and innovation in an international context. Their publications contribute to academic discussions on how business strategies are shaped by and respond to dynamic global environments, particularly in relation to cross-border investments and knowledge processes.

Audrey Gilmore's expertise lies in analyzing the intersections between strategic decision-making and knowledge management, often exploring how firms leverage innovation for competitive advantage. Their work has been published in forums relevant to business strategy and management, contributing to the broader understanding of organizational behavior in international markets.

Best Publications

  • Qualitative Marketing Research

    David Carson;Audrey Gilmore;Chad Perry;Kjell Gronhaug

  • SME marketing in practice

    Audrey Gilmore;David Carson;Ken Grant

  • European Journal of Marketing

    Unknown

  • The network construct in entrepreneurship research: a review and critique

    Aodheen O’Donnell;Audrey Gilmore;Darryl Cummins;David Carson

  • Innovative marketing in SMEs

    Michele O'Dwyer;Audrey Gilmore;David Carson

  • Services marketing and management

    Audrey Gilmore

  • Changes in museum management: A custodial or marketing emphasis?

    Audrey Gilmore;Ruth Rentschler

  • Customer loyalty: an empirical study

    Rosalind McMullan;Audrey Gilmore

  • Marketing at the Interface: Not ‘What’ but ‘How’

    David Carson;Audrey Gilmore

  • The conceptual development of customer loyalty measurement: A proposed scale

    Rosalind McMullan;Audrey Gilmore

  • European Journal of Marketing

    Unknown

  • SME marketing management competencies

    David Carson;Audrey Gilmore

  • E‐marketing and SMEs: operational lessons for the future

    Audrey Gilmore;Damian Gallagher;Scott Henry

  • Entrepreneurial and SME marketing

    Audrey Gilmore

  • Entrepreneurial Marketing by Networking

    Audrey Gilmore;David Carson

  • Networking in SMEs: Evaluating its contribution to marketing activity

    Audrey Gilmore;David Carson;Steve Rocks

  • “Integrative” qualitative methods in a services context

    Audrey Gilmore;David Carson

  • Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

    Peter Whalen;Can Uslay;Vincent J. Pascal;Glenn Omura

  • Competitive advantage in small to medium-sized enterprises

    Aodheen O'Donnell;Audrey Gilmore;David Carson;Darryl Cummins

  • Exploring entrepreneurial marketing

    Morgan Miles;Audrey Gilmore;Paul Harrigan;Gemma Lewis

  • SME marketing networking: a strategic approach

    David Carson;Audrey Gilmore;Steve Rocks

  • Call centre management: is service quality a priority?

    Audrey Gilmore

Frequent Co-Authors

David Carson
David Carson University of Ulster
Morgan P. Miles
Morgan P. Miles Charles Sturt University
Nicholas Alexander
Nicholas Alexander Lancaster University
Maurice Mulvenna
Maurice Mulvenna University of Ulster
Kjell Grønhaug
Kjell Grønhaug Norwegian School of Economics
Nicole Coviello
Nicole Coviello Lappeenranta University of Technology
Paul Harrigan
Paul Harrigan University of Western Australia
Sascha Kraus
Sascha Kraus University of Siegen

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