World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
7693
World Ranking
2167
National Ranking
9

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

George J. Avlonitis was affiliated with the Athens University of Economics and Business in Greece during their academic career.

They received recognition as a Fellow of the European Marketing Academy (EMAC), an award that highlights their involvement in the field of marketing at a European level.

There is no publicly available information on recent papers, frequent co-authors, publication venues, book publications, or detailed fields of study associated with their research.

No specific main fields, subfields, or main topics of research work have been documented, and no listed papers or citation metrics are available to outline the scope or impact of their scholarly output.

Best Publications

  • Entrepreneurial orientation of SMEs, product innovativeness, and performance

    George J. Avlonitis;Helen E. Salavou

  • An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios

    George J. Avlonitis;Paulina G. Papastathopoulou;Spiros P. Gounaris

  • Green marketing orientation: Conceptualization, scale development and validation

    Karolos Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan

  • Marketing Orientation and Company Performance Industrial vs. Consumer Goods Companies

    George J. Avlonitis;Spiros P. Gounaris

  • Marketing orientation and its determinants: an empirical analysis

    George J. Avlonitis;Spiros P. Gounaris

  • Antecedents and consequences of CRM technology acceptance in the sales force

    George J. Avlonitis;Nikolaos G. Panagopoulos

  • The interplay of strategic and internal green marketing orientation on competitive advantage

    Karolos-Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan;Lamprini Piha

  • Assessing the Innovativeness of Organizations and its Antecedents:Project Innovstrat

    George J. Avlonitis;Athanassios Kouremenos;Nicos Tzokas

  • The Impact of Internet Use on Business-to-Business Marketing

    George J Avlonitis;Despina A Karayanni

  • Pricing objectives and pricing methods in the services sector

    George J. Avlonitis;Kostis A. Indounas

  • Pricing practices of service organizations

    George J. Avlonitis;Kostis A. Indounas

  • Product innovativeness and performance: a focus on SMEs

    Helen Salavou;George Avlonitis

  • Performance implications of sales strategy: The moderating effects of leadership and environment

    Nikolaos G. Panagopoulos;George J. Avlonitis

  • An analysis of product deletion scenarios

    George J. Avlonitis;Susan J. Hart;Nikolaos X. Tzokas

  • Market orientation development: a comparison of industrial vs consumer goods companies

    George Avlonitis;Spiros Gounaris

  • Economics and marketing on pricing: how and why do they differ?

    Thanos Skouras;George J. Avlonitis;Kostis A. Indounas

  • Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda

    George J. Avlonitis;Nikolaos G. Panagopoulos

  • Internationalizing Sales Research: Current Status, Opportunities, and Challenges

    Nikolaos G. Panagopoulos;Nick Lee;Ellen Bolman Pullins;George J. Avlonitis

  • Desti–Nation Branding”: what for? From the notions of tourism and nation branding to an integrated framework

    A. A. Giannopoulos;P. L. Piha;G. J. Avlonitis

  • Product elimination decision making: Does formality matter?

    George J. Avlonitis

  • Marketing Approaches in Bulgaria

    Marin Marinov;Tony Cox;George J. Avlonitis;Thanos Kouremenos

Frequent Co-Authors

Marylyn Carrigan
Marylyn Carrigan Heriot-Watt University
Nick Lee
Nick Lee University of Warwick
Nikolaos Tzokas
Nikolaos Tzokas Prince Mohammad Bin Salman College of Business and Entrepreneurship
Konstantinos Evangelinos
Konstantinos Evangelinos University of the Aegean
Susan Hart
Susan Hart Durham University

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