2026 Marylyn Carrigan: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	42	1471	1373	239	213	124	11429

Overview

Marylyn Carrigan is affiliated with Heriot-Watt University in the United Kingdom and works mainly in the field of Business, Management and Accounting. Their research spans several subfields including Marketing, Strategy and Management, Food Science, Sociology and Political Science, and Plant Science.

The scientist's recent publications cover a range of topics focused on sustainability, consumer behavior, and corporate social responsibility. Notable papers include:

Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis (2020) in European Management Journal
Seeking sustainable futures in marketing and consumer research (2020) in European Journal of Marketing
Fostering sustainability through technology-mediated interactions (2020) in Information Technology and People
How legitimate are the environmental sustainability claims of luxury conglomerates? (2021) in Journal of Fashion Marketing and Management
'I'd never cook it now': an exploration of intergenerational transference and its role in facilitating family food sustainability (2023) in European Journal of Marketing

Their work frequently appears in prominent journals, with multiple publications in the European Journal of Marketing, Marketing Theory, European Management Journal, Information Technology and People, and the Journal of Fashion Marketing and Management.

Marylyn Carrigan collaborates consistently with several coauthors, including:

Victoria K. Wells
Navdeep Athwal
Σόλων Μαγρίζος
Ingrid Kelling
Eleni Apospori

The scientist's research topics emphasize the intersection of business practices and sustainability, specifically addressing:

Consumer Behavior in Brand Consumption and Identification
Corporate Social Responsibility Reporting
Environmental Sustainability in Business
Food Waste Reduction and Sustainability
Organic Food and Agriculture
Culinary Culture and Tourism
Global trade, sustainability, and social impact

Marylyn Carrigan has contributed to advancing the understanding of how technology and sustainability interact within marketing and management frameworks, particularly focusing on sustainable consumer behavior and corporate responsibility during economic crises. Their interdisciplinary interests bridge business strategies with food sustainability and social impact considerations.

Best Publications

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Marylyn Carrigan;Ahmad Attalla

2775
Citations
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap

Emma Boulstridge;Marylyn Carrigan

939
Citations
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market

Marylyn Carrigan;Isabelle Szmigin;Joanne Wright

695
Citations
Green marketing orientation: Conceptualization, scale development and validation

Karolos Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan

521
Citations
A framework for sustainable marketing

Ross Gordon;Marylyn Carrigan;Gerard Hastings

432
Citations
The conscious consumer: taking a flexible approach to ethical behaviour

Isabelle Szmigin;Marylyn Carrigan;Morven G. McEachern

424
Citations
The interplay of strategic and internal green marketing orientation on competitive advantage

Karolos-Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan;Lamprini Piha

371
Citations
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood:

Joanne Duberley;Marylyn Carrigan

302
Citations
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

Caroline Moraes;Marylyn Carrigan;Isabelle Szmigin

266
Citations
'What's so special about family business?' An exploratory study of UK and Irish consumer experiences of family businesses

Marylyn Carrigan;Joan Buckley

244
Citations
Managing routine food choices in UK families: the role of convenience consumption.

Marylyn Carrigan;Isabelle Szmigin;Sheena Leek

212
Citations
Sustainable Luxury Marketing: A Synthesis and Research Agenda

Navdeep Athwal;Victoria K. Wells;Marylyn Carrigan;Claudia E. Henninger

204
Citations
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Sally Dibb;Marylyn Carrigan

190
Citations
Learning to love the older consumer

Isabelle Szmigin;Marylyn Carrigan

189
Citations
Building a political brand: Ideology or voter-driven strategy

Peter Reeves;Leslie de Chernatony;Marylyn Carrigan

179
Citations
Thinking locally, acting locally? Conscious consumers and farmers’ markets

Morven G. McEachern;Gary Warnaby;Marylyn Carrigan;Isabelle Szmigin

171
Citations
Fostering responsible communities: a community social marketing approach to sustainable living

Marylyn Carrigan;Caroline Moraes;Sheena Leek

169
Citations
Defying marketing sovereignty: voluntary simplicity at new consumption communities

Caroline Bekin;Marylyn Carrigan;Isabelle Szmigin

166
Citations
The Older Consumer as Innovator: Does Cognitive Age hold the Key?

Isabelle Szmigin;Marylyn Carrigan

150
Citations
“Mothers of invention”: maternal empowerment and convenience consumption

Marylyn Carrigan;Isabelle Szmigin

138
Citations

Frequent Co-Authors

Isabelle Szmigin University of Birmingham

George J. Avlonitis Athens University of Economics and Business

Gerard Hastings University of Stirling

Gary Warnaby Manchester Metropolitan University

Martine Stead University of Stirling

Fiona Harris University of the West of Scotland

Leslie de Chernatony Aston University

Patrick De Pelsmacker University of Antwerp

Sally Dibb Manchester Metropolitan University

External Links

Personal website of Marylyn Carrigan Google Scholar page

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