D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 33 Citations 8,724 71 World Ranking 1063 National Ranking 178

Overview

What is she best known for?

The fields of study she is best known for:

  • Marketing
  • Social science
  • Social psychology

Marylyn Carrigan mainly focuses on Marketing, Public relations, Consumer behaviour, Purchasing and Focus group. Public relations and Identity are commonly linked in her work. Her Consumer behaviour research is multidisciplinary, relying on both Social responsibility, Social environment and Value.

She has included themes like Target market, Marketing ethics and Ethical code in her Social responsibility study. Marylyn Carrigan combines subjects such as Qualitative research, Cognitive dissonance and Work in process with her study of Purchasing. The concepts of her Focus group study are interwoven with issues in Corporate reputation, Corporate social responsibility and Ethical marketing.

Her most cited work include:

  • The myth of the ethical consumer – do ethics matter in purchase behaviour? (1141 citations)
  • Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap (392 citations)
  • Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (262 citations)

What are the main themes of her work throughout her whole career to date?

Her primary scientific interests are in Marketing, Public relations, Advertising, Consumer behaviour and Social psychology. Marylyn Carrigan combines Marketing and Ethical consumption in her studies. Her work on Corporate social responsibility, Social responsibility and Social marketing is typically connected to Context as part of general Public relations study, connecting several disciplines of science.

When carried out as part of a general Advertising research project, her work on Advertising research is frequently linked to work in Age discrimination, Advertising account executive and The Internet, therefore connecting diverse disciplines of study. Marylyn Carrigan interconnects Ethical marketing, Exploratory research, Loyalty and Value in the investigation of issues within Consumer behaviour. Her Purchasing research is multidisciplinary, incorporating perspectives in Cognitive dissonance and Flexibility.

She most often published in these fields:

  • Marketing (54.29%)
  • Public relations (28.57%)
  • Advertising (21.90%)

What were the highlights of her more recent work (between 2016-2019)?

  • Marketing (54.29%)
  • Green marketing (4.76%)
  • Corporate social responsibility (10.48%)

In recent papers she was focusing on the following fields of study:

Her primary areas of investigation include Marketing, Green marketing, Corporate social responsibility, Environmental ethics and Perspective. Marylyn Carrigan works in the field of Marketing, focusing on Consumer behaviour in particular. Her Green marketing research incorporates themes from Marketing management, Marketing research, Return on marketing investment, Marketing strategy and Quantitative marketing research.

Her studies deal with areas such as Competitive advantage, Marketing mix and Financial performance as well as Marketing strategy. Her study in Corporate social responsibility is interdisciplinary in nature, drawing from both Affect, Business ethics and Action. Her work on Marketing ethics as part of general Business ethics research is often related to Ethical consumption, thus linking different fields of science.

Between 2016 and 2019, her most popular works were:

  • Green marketing orientation: Conceptualization, scale development and validation (84 citations)
  • Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases (41 citations)
  • The interplay of strategic and internal green marketing orientation on competitive advantage (36 citations)

In her most recent research, the most cited papers focused on:

  • Marketing
  • Social science
  • Social psychology

Marylyn Carrigan spends much of her time researching Marketing, Marketing strategy, Green marketing, Critical research and Scholarly work. Her Marketing study incorporates themes from Qualitative research and Business ethics, Public relations. Marylyn Carrigan has researched Marketing strategy in several fields, including Competitive advantage, Industrial organization and Financial performance.

Her Green marketing study integrates concerns from other disciplines, such as Return on marketing investment, Marketing research, Marketing mix and Quantitative marketing research. She incorporates Critical research and Consumer behaviour in her studies.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Marylyn Carrigan;Ahmad Attalla.
Journal of Consumer Marketing (2001)

2446 Citations

Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap

Emma Boulstridge;Marylyn Carrigan.
Journal of Communication Management (2000)

830 Citations

Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market

Marylyn Carrigan;Isabelle Szmigin;Joanne Wright.
Journal of Consumer Marketing (2004)

623 Citations

The conscious consumer: taking a flexible approach to ethical behaviour

Isabelle Szmigin;Marylyn Carrigan;Morven G. McEachern.
International Journal of Consumer Studies (2009)

352 Citations

A framework for sustainable marketing

Ross Gordon;Marylyn Carrigan;Gerard Hastings.
Marketing Theory (2011)

269 Citations

The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood:

Joanne Duberley;Marylyn Carrigan.
International Small Business Journal (2013)

208 Citations

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

Caroline Moraes;Marylyn Carrigan;Isabelle Szmigin.
Journal of Marketing Management (2012)

198 Citations

Green marketing orientation: Conceptualization, scale development and validation

Karolos Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan.
Journal of Business Research (2017)

187 Citations

'What's so special about family business?' An exploratory study of UK and Irish consumer experiences of family businesses

Marylyn Carrigan;Joan Buckley.
International Journal of Consumer Studies (2008)

184 Citations

Managing routine food choices in UK families: the role of convenience consumption.

Marylyn Carrigan;Isabelle Szmigin;Sheena Leek.
Appetite (2006)

184 Citations

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Best Scientists Citing Marylyn Carrigan

Ulrich Hamm

Ulrich Hamm

University of Kassel

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Timothy M. Devinney

Timothy M. Devinney

University of Manchester

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George P. Moschis

George P. Moschis

Georgia State University

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Michael Jay Polonsky

Michael Jay Polonsky

Deakin University

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Sally Dibb

Sally Dibb

Coventry University

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Jordan J. Louviere

Jordan J. Louviere

University of South Australia

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Maggie Geuens

Maggie Geuens

Ghent University

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Marcus Wagner

Marcus Wagner

University of Augsburg

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Xavier Font

Xavier Font

University of Surrey

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Patrick De Pelsmacker

Patrick De Pelsmacker

University of Antwerp

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Göran Svensson

Göran Svensson

Campus Kristiania

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Larry Dwyer

Larry Dwyer

University of Technology Sydney

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Justin Paul

Justin Paul

University of Puerto Rico System

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Peter Jackson

Peter Jackson

University of Sheffield

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Susan Marlow

Susan Marlow

University of Nottingham

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Wim Verbeke

Wim Verbeke

Ghent University

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