Marylyn Carrigan mainly focuses on Marketing, Public relations, Consumer behaviour, Purchasing and Focus group. Public relations and Identity are commonly linked in her work. Her Consumer behaviour research is multidisciplinary, relying on both Social responsibility, Social environment and Value.
She has included themes like Target market, Marketing ethics and Ethical code in her Social responsibility study. Marylyn Carrigan combines subjects such as Qualitative research, Cognitive dissonance and Work in process with her study of Purchasing. The concepts of her Focus group study are interwoven with issues in Corporate reputation, Corporate social responsibility and Ethical marketing.
Her primary scientific interests are in Marketing, Public relations, Advertising, Consumer behaviour and Social psychology. Marylyn Carrigan combines Marketing and Ethical consumption in her studies. Her work on Corporate social responsibility, Social responsibility and Social marketing is typically connected to Context as part of general Public relations study, connecting several disciplines of science.
When carried out as part of a general Advertising research project, her work on Advertising research is frequently linked to work in Age discrimination, Advertising account executive and The Internet, therefore connecting diverse disciplines of study. Marylyn Carrigan interconnects Ethical marketing, Exploratory research, Loyalty and Value in the investigation of issues within Consumer behaviour. Her Purchasing research is multidisciplinary, incorporating perspectives in Cognitive dissonance and Flexibility.
Her primary areas of investigation include Marketing, Green marketing, Corporate social responsibility, Environmental ethics and Perspective. Marylyn Carrigan works in the field of Marketing, focusing on Consumer behaviour in particular. Her Green marketing research incorporates themes from Marketing management, Marketing research, Return on marketing investment, Marketing strategy and Quantitative marketing research.
Her studies deal with areas such as Competitive advantage, Marketing mix and Financial performance as well as Marketing strategy. Her study in Corporate social responsibility is interdisciplinary in nature, drawing from both Affect, Business ethics and Action. Her work on Marketing ethics as part of general Business ethics research is often related to Ethical consumption, thus linking different fields of science.
Marylyn Carrigan spends much of her time researching Marketing, Marketing strategy, Green marketing, Critical research and Scholarly work. Her Marketing study incorporates themes from Qualitative research and Business ethics, Public relations. Marylyn Carrigan has researched Marketing strategy in several fields, including Competitive advantage, Industrial organization and Financial performance.
Her Green marketing study integrates concerns from other disciplines, such as Return on marketing investment, Marketing research, Marketing mix and Quantitative marketing research. She incorporates Critical research and Consumer behaviour in her studies.
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The myth of the ethical consumer – do ethics matter in purchase behaviour?
Marylyn Carrigan;Ahmad Attalla.
Journal of Consumer Marketing (2001)
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
Emma Boulstridge;Marylyn Carrigan.
Journal of Communication Management (2000)
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
Marylyn Carrigan;Isabelle Szmigin;Joanne Wright.
Journal of Consumer Marketing (2004)
The conscious consumer: taking a flexible approach to ethical behaviour
Isabelle Szmigin;Marylyn Carrigan;Morven G. McEachern.
International Journal of Consumer Studies (2009)
A framework for sustainable marketing
Ross Gordon;Marylyn Carrigan;Gerard Hastings.
Marketing Theory (2011)
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood:
Joanne Duberley;Marylyn Carrigan.
International Small Business Journal (2013)
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
Caroline Moraes;Marylyn Carrigan;Isabelle Szmigin.
Journal of Marketing Management (2012)
Green marketing orientation: Conceptualization, scale development and validation
Karolos Konstantinos Papadas;George J. Avlonitis;Marylyn Carrigan.
Journal of Business Research (2017)
'What's so special about family business?' An exploratory study of UK and Irish consumer experiences of family businesses
Marylyn Carrigan;Joan Buckley.
International Journal of Consumer Studies (2008)
Managing routine food choices in UK families: the role of convenience consumption.
Marylyn Carrigan;Isabelle Szmigin;Sheena Leek.
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