Fellow of the Academy of Social Sciences, United Kingdom
Isabelle Szmigin focuses on Marketing, Social psychology, Advertising, Consumer behaviour and Relationship marketing. Her Marketing study combines topics in areas such as Qualitative research and Meaning. Her Social psychology research incorporates themes from Focus group and Social environment.
Her research in Advertising intersects with topics in Plea and Older people. Her Consumer behaviour research is multidisciplinary, incorporating elements of Marketing management, Digital marketing, Marketing research, Marketing mix and Return on marketing investment. Her research integrates issues of Service delivery framework, Service, Marketing strategy and Online community in her study of Relationship marketing.
Isabelle Szmigin spends much of her time researching Marketing, Advertising, Social psychology, Public relations and Complaint. Isabelle Szmigin combines subjects such as Qualitative research and Financial services with her study of Marketing. In Advertising, she works on issues like Older people, which are connected to Age discrimination.
Her Social psychology research integrates issues from Government and Consumption. The study incorporates disciplines such as Argument and Moral responsibility in addition to Public relations. As part of one scientific family, Isabelle Szmigin deals mainly with the area of Complaint, narrowing it down to issues related to the Laddering, and often Customer satisfaction, Exploratory research and Empirical research.
Her primary scientific interests are in Marketing, Advertising, Gender studies, Social psychology and Complaint. Her Marketing study incorporates themes from Dystopia and Originality, Value. Her studies in Advertising integrate themes in fields like Social media, Visual arts and Media studies.
Her Gender studies research focuses on Liminality and how it relates to Vulnerability and Alienation. The concepts of her Social psychology study are interwoven with issues in Consumption and Carnivalesque. Isabelle Szmigin has included themes like Value proposition, Applied psychology, Service, Information processing and Order in her Complaint study.
Her primary areas of investigation include Social psychology, Ambiguity, Gender studies, Subversion and Carnivalesque. Her Exploratory research research extends to the thematically linked field of Social psychology. Isabelle Szmigin has researched Gender studies in several fields, including Constitution and Normative.
Subversion overlaps with fields such as Binge drinking, Alcohol policy, Marine transgression, Transgressive and Social order in her research. Her work blends Binge drinking and Laughter studies together. Her Carnivalesque study combines topics in areas such as Moral responsibility, Dialogic, Subject and Contradiction.
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Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
Marylyn Carrigan;Isabelle Szmigin;Joanne Wright.
Journal of Consumer Marketing (2004)
Service quality in higher education: The role of student expectations
Roediger Voss;Thorsten Gruber;Isabelle Szmigin.
Journal of Business Research (2007)
Re-framing 'binge drinking' as calculated hedonism: Empirical evidence from the UK
Isabelle Szmigin;Christine Griffin;Willm Mistral;Andrew Bengry-Howell.
International Journal of Drug Policy (2008)
The conscious consumer: taking a flexible approach to ethical behaviour
Isabelle Szmigin;Marylyn Carrigan;Morven G. McEachern.
International Journal of Consumer Studies (2009)
'Every time I do it I absolutely annihilate myself': loss of (self-)consciousness and loss of memory in young people's drinking narratives
Christine Griffin;Andrew Bengry-Howell;Chris Hackley;Willm Mistral.
Three forms of innovation resistance: the case of retail payment methods
Isabelle Szmigin;Gordon Foxall.
Online community: enhancing the relationship marketing concept through customer bonding
Isabelle Szmigin;Louise Canning;Alexander E. Reppel.
International Journal of Service Industry Management (2005)
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
Caroline Moraes;Marylyn Carrigan;Isabelle Szmigin.
Journal of Marketing Management (2012)
Managing routine food choices in UK families: the role of convenience consumption.
Marylyn Carrigan;Isabelle Szmigin;Sheena Leek.
Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK
Christine Griffin;Isabelle Szmigin;Andrew Bengry-Howell;Chris Hackley.
Feminism & Psychology (2013)
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