What is she best known for?
The fields of study she is best known for:
- Law
- Marketing
- Social science
Isabelle Szmigin focuses on Marketing, Social psychology, Advertising, Consumer behaviour and Relationship marketing.
Her Marketing study combines topics in areas such as Qualitative research and Meaning.
Her Social psychology research incorporates themes from Focus group and Social environment.
Her research in Advertising intersects with topics in Plea and Older people.
Her Consumer behaviour research is multidisciplinary, incorporating elements of Marketing management, Digital marketing, Marketing research, Marketing mix and Return on marketing investment.
Her research integrates issues of Service delivery framework, Service, Marketing strategy and Online community in her study of Relationship marketing.
Her most cited work include:
- Service quality in higher education: The role of student expectations (269 citations)
- Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (262 citations)
- Re-framing 'binge drinking' as calculated hedonism: Empirical evidence from the UK (261 citations)
What are the main themes of her work throughout her whole career to date?
Isabelle Szmigin spends much of her time researching Marketing, Advertising, Social psychology, Public relations and Complaint.
Isabelle Szmigin combines subjects such as Qualitative research and Financial services with her study of Marketing.
In Advertising, she works on issues like Older people, which are connected to Age discrimination.
Her Social psychology research integrates issues from Government and Consumption.
The study incorporates disciplines such as Argument and Moral responsibility in addition to Public relations.
As part of one scientific family, Isabelle Szmigin deals mainly with the area of Complaint, narrowing it down to issues related to the Laddering, and often Customer satisfaction, Exploratory research and Empirical research.
She most often published in these fields:
- Marketing (47.95%)
- Advertising (24.66%)
- Social psychology (17.12%)
What were the highlights of her more recent work (between 2012-2020)?
- Marketing (47.95%)
- Advertising (24.66%)
- Gender studies (4.79%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Marketing, Advertising, Gender studies, Social psychology and Complaint.
Her Marketing study incorporates themes from Dystopia and Originality, Value.
Her studies in Advertising integrate themes in fields like Social media, Visual arts and Media studies.
Her Gender studies research focuses on Liminality and how it relates to Vulnerability and Alienation.
The concepts of her Social psychology study are interwoven with issues in Consumption and Carnivalesque.
Isabelle Szmigin has included themes like Value proposition, Applied psychology, Service, Information processing and Order in her Complaint study.
Between 2012 and 2020, her most popular works were:
- Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK (101 citations)
- Exploring Women's Retirement: Continuity, Context and Career Transition (40 citations)
- Shared Value and the Impartial Spectator Test (36 citations)
In her most recent research, the most cited papers focused on:
- Law
- Social science
- Marketing
Her primary areas of investigation include Social psychology, Ambiguity, Gender studies, Subversion and Carnivalesque.
Her Exploratory research research extends to the thematically linked field of Social psychology.
Isabelle Szmigin has researched Gender studies in several fields, including Constitution and Normative.
Subversion overlaps with fields such as Binge drinking, Alcohol policy, Marine transgression, Transgressive and Social order in her research.
Her work blends Binge drinking and Laughter studies together.
Her Carnivalesque study combines topics in areas such as Moral responsibility, Dialogic, Subject and Contradiction.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
