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D-Index & Metrics

Business and Management

D-Index
57
Citations
15240
World Ranking
651
National Ranking
284

Overview

George P. Moschis is affiliated with Georgia State University in the United States. Their research predominantly spans areas within Business, Management and Accounting, Social Sciences, and Psychology. Contributions to subfields include Marketing, Demography, Sociology and Political Science, Neuropsychology and Physiological Psychology, and Social Psychology.

Their work extensively addresses topics such as Aging and Gerontology Research, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Retirement, Disability, and Employment, Psychological Well-being and Life Satisfaction, Environmental Sustainability in Business, and Environmental Education and Sustainability.

George P. Moschis has published in multiple academic venues, frequently contributing to the following journals:

  • Sustainability
  • Journal of Services Marketing
  • Journal of Global Scholars of Marketing Science
  • Journal of Financial Counseling and Planning
  • International Journal of Internet Marketing and Advertising

Recent papers authored or co-authored by George P. Moschis include:

  • The life course paradigm and consumer behavior: Research frontiers and future directions (2021), Psychology and Marketing
  • Well-being in later life: a life course perspective (2020), Journal of Services Marketing
  • Information processing by elderly consumers: a five-decade review (2020), Journal of Services Marketing
  • Using the life course paradigm to study financial well-being in late life (2021), Asia Pacific Journal of Marketing and Logistics

Collaborations have involved several frequent co-authors, notably:

  • Anil Mathur
  • Randall Shannon
  • Pattharanitcha Prakitsuwan
  • Murtaza Haider
  • Thuckavadee Sthienrapapayut

In addition to journal articles, George P. Moschis has contributed to book publications, including a title published by Springer Nature:

  • Marketing to the Aging Population (2022)

Best Publications

  • Consumer Socialization: A Theoretical and Empirical Analysis:

    George P. Moschis;Gilbert A. Churchill

  • The Role of Family Communication in Consumer Socialization of Children and Adolescents

    George P. Moschis

  • Consumer Socialization: A Life-Cycle Perspective

    George P. Moschis

  • Television and Interpersonal Influences on Adolescent Consumer Learning

    Gilbert A. Churchill;George P. Moschis

  • Decision Making Among the Young: A Socialization Perspective

    George P. Moschis;Roy L. Moore

  • Marketing to older adults: an updated overview of present knowledge and practice

    George P. Moschis

  • A Longitudinal Study of Television Advertising Effects

    George P. Moschis;Roy L. Moore

  • Social Comparison and Informal Group Influence

    George P. Moschis

  • Marketing to Older Consumers: A Handbook of Information for Strategy Development

    George P. Moschis

  • The Role of Family Communication in Consumer Learning

    Roy L. Moore;George P. Moschis

  • Targeting the mature market: opportunities and challenges

    George P. Moschis;Euehun Lee;Anil Mathur

  • Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions

    George P. Moschis;Linda G. Mitchell

  • When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting

    Dena S. Cox;Anthony D. Cox;George P. Moschis

  • Life course perspectives on consumer behavior

    George P. Moschis

  • The Impact of Family Communication on Adolescent Consumer Socialization

    George P. Moschis;Roy L. Moore;Ruth B. Smith

  • Family Communication Patterns and Consumer Socialization.

    Roy L. Moore;George P. Moschis

  • Life events and brand preference changes

    Anil Mathur;George P. Moschis;Euehun Lee

  • Deviant Consumer Behavior

    George P. Moschis;Dena Cox

  • Stress and consumer behavior

    George P. Moschis

  • Antecedents of cognitive age: A replication and extension

    Anil Mathur;George P. Moschis

Frequent Co-Authors

Danny N. Bellenger
Danny N. Bellenger Georgia State University
Simone Pettigrew
Simone Pettigrew George Institute for Global Health
Daniel C. Bello
Daniel C. Bello Georgia State University

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