Les Carlson

Best Publications

• A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

  Les Carlson;Stephen J. Grove;Norman Kangun

  907
  Citations

• The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

  Carolyn Tripp;Thomas D. Jensen;Les Carlson

  839
  Citations

• Parental Style and Consumer Socialization of Children

  Les Carlson;Sanford Grossbart

  687
  Citations

• Green Advertising and the Reluctant Consumer

  George M. Zinkhan;Les Carlson

  579
  Citations

• Environmental Advertising Claims: A Preliminary Investigation:

  Norman Kangun;Les Carlson;Stephen J. Grove

  431
  Citations

• Mothers' Communication Orientation and Consumer-Socialization Tendencies

  Les Carlson;Sanford Grossbart;Ann Walsh

  231
  Citations

• The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption

  Les Carlson;Sanford Grossbart;J. Kathleen Stuenkel

  196
  Citations

• Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers

  Leslie C Carlson;Ann Walsh;Russell N. Laczniak;Sanford Grossbart

  180
  Citations

• An International Comparison of Environmental Advertising: Substantive versus Associative Claims

  Les Carlson;Stephen J. Grove;Norman Kangun;Michael J. Polonsky

  172
  Citations

• International environmental marketing claims: Real changes or simple posturing?

  Michael Jay Polonsky;Leslie C Carlson;Stephen Grove;Norman Kangun

  170
  Citations

• The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?

  William E. Kilbourne;Les Carlson

  156
  Citations

• The Harm Chain: A Public Policy Development and Stakeholder Perspective

  Michael Jay Polonsky;Les Carlson;Marie Louise Fry

  142
  Citations

• Does environmental advertising reflect integrated marketing communications?: An empirical investigation

  Les Carlson;Stephen J. Grove;Russell N. Laczniak;Norman Kangun

  121
  Citations

• Educating Students to Give Them a Sustainable Competitive Advantage.

  Christopher D. Hopkins;Mary Anne Raymond;Les Carlson

  121
  Citations

• Addressing services’ intangibility through integrated marketing communication: an exploratory study

  Stephen J. Grove;Les Carlson;Michael J. Dorsch

  117
  Citations

• Advertising to children : concepts and controversies

  M. Carole Macklin;Les Carlson

  107
  Citations

• Mothers' Preferences for Regulating Children's Television

  Ann D. Walsh;Russell N. Laczniak;Leslie C Carlson

  98
  Citations

• Consumer Socialization and Frequency of Shopping with Children

  Unknown

  88
  Citations

• Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time

  Stephen J. Grove;Les Carlson;Michael J. Dorsch

  79
  Citations

• The Dimensionality of Involvement: an Empirical Test

  Thomas D. Jensen;Les Carlson;Carolyn Tripp

  74
  Citations