What is he best known for?
The fields of study he is best known for:
- Advertising
- Social psychology
- Marketing
Darrel D. Muehling spends much of his time researching Advertising, Social psychology, Construct, Context and Advertising research.
His Advertising research integrates issues from Marketing, Situational factor and Public relations.
His work on Purchasing as part of his general Marketing study is frequently connected to Control, Organic product, Adaptation and Personal health, thereby bridging the divide between different branches of science.
In general Social psychology, his work in Popularity and Persuasion is often linked to Empirical examination, Practical implications and Dual mode linking many areas of study.
Darrel D. Muehling incorporates a variety of subjects into his writings, including Construct, Institution, Empirical research, Antecedent and Inclusion.
His studies deal with areas such as Reliability and Manipulation checks as well as Advertising research.
His most cited work include:
- An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General (234 citations)
- Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels (164 citations)
- THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects (162 citations)
What are the main themes of his work throughout his whole career to date?
Darrel D. Muehling mainly focuses on Advertising, Social psychology, Marketing, Context and Public relations.
His Advertising study which covers Fine print that intersects with Television advertising.
His work on Persuasion and Socialization as part of general Social psychology study is frequently linked to Empirical research, Practical implications and Personal selling, bridging the gap between disciplines.
His work on Purchasing and Order as part of general Marketing study is frequently connected to Work and Conceptualization, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
He integrates several fields in his works, including Context, Exploratory research and Affect.
His work deals with themes such as Brand equity and Brand management, which intersect with Brand awareness.
He most often published in these fields:
- Advertising (74.70%)
- Social psychology (39.76%)
- Marketing (20.48%)
What were the highlights of his more recent work (between 2011-2021)?
- Advertising (74.70%)
- Social psychology (39.76%)
- Marketing (20.48%)
In recent papers he was focusing on the following fields of study:
Advertising, Social psychology, Marketing, Public service and Purchasing are his primary areas of study.
Advertising is intertwined with Practical implications, Personal health, Positive memories, Copycat and Form of the Good in his study.
His study on Persuasion and Priming is often connected to Foundation, Context and Empirical research as part of broader study in Social psychology.
The study incorporates disciplines such as Congruence, Implicit-association test and Consumer behaviour in addition to Persuasion.
He works mostly in the field of Priming, limiting it down to concerns involving Fear appeal and, occasionally, Social marketing.
In the subject of general Marketing, his work in Publicity is often linked to Personal selling, Work, Third party and Interactive effects, thereby combining diverse domains of study.
Between 2011 and 2021, his most popular works were:
- “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists (138 citations)
- Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (68 citations)
- The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing (59 citations)
In his most recent research, the most cited papers focused on:
- Advertising
- Social psychology
- Marketing
Darrel D. Muehling focuses on Advertising, Social psychology, Practical implications, Marketing and Context.
His study on Advertising is intertwined with other disciplines of science such as Form of the Good, Position, Perceived credibility, Source credibility and Trustworthiness.
His study connects Brand awareness and Social psychology.
Relevance, Self-reflection and Foundation are fields of study that overlap with his Practical implications research.
Combining a variety of fields, including Marketing, Work, Personal selling, Organic product, Control and Adaptation, are what the author presents in his essays.
His Context studies intersect with other subjects such as Green advertising, Message framing, Regulatory focus theory, Interdependence and Set.
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