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D-Index & Metrics

Business and Management

D-Index
34
Citations
6830
World Ranking
2311
National Ranking
913

Darrel D. Muehling publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Darrel D. Muehling sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 78 publications — 11th percentile

11% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Darrel D. Muehling D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Darrel D. Muehling sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 34 D-Index — 26th percentile

26% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Darrel D. Muehling is affiliated with Washington State University in the United States. Their research primarily spans the broad field of Social Sciences, with a focus on subfields including Sociology and Political Science, Marketing, Communication, Health, and Cognitive Neuroscience.

Their work addresses several core topics such as Misinformation and Its Impacts, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Social Media and Politics, Climate Change Communication and Perception, Vaccine Coverage and Hesitancy, and the Psychology of Moral and Emotional Judgment.

Recent publications by Darrel D. Muehling include:

  • The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews, 2020, Journal of Marketing Communications
  • Online Engagement with Memes and Comments about Climate Change, 2022, Sustainability
  • Reexamining health messages in the political age: The politicization of the COVID-19 pandemic and its detrimental effects on vaccine hesitancy, 2023, Journal of Consumer Affairs

Frequent co-authors collaborating with Darrel D. Muehling include:

  • Ioannis Kareklas
  • Ismail Karabas
  • Till Weber
  • Aleksandra Kovacheva
  • Hillary J. D. Wiener

Their publications appear in venues such as:

  • Journal of Marketing Communications
  • Sustainability
  • Journal of Consumer Affairs

Best Publications

  • An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General

    Darrel D. Muehling

  • THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

    Darrel D. Muehling;David E. Sprott

  • “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

    Ioannis Kareklas;Jeffrey R. Carlson;Darrel D. Muehling

  • The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

    Vincent J. Pascal;David E. Sprott;Darrel D. Muehling

  • Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels

    Darrel D. Muehling;Russell N. Laczniak

  • Attitude toward the Ad: A Review

    Darrel D. Muehling;Michelle McCann

  • Manipulating Message Involvement in Advertising Research

    Russell N. Laczniak;Darrel D. Muehling;Sanford Grossbart

  • An Investigation of Factors Contributing to Consumer Brand Confusion

    Ellen R. Foxman;Darrel D. Muehling;Phil W. Berger

  • The Impact of Comparative Advertising on Levels of Message Involvement

    Darrel D. Muehling;Jeffrey J. Stoltman;Sanford Grossbart

  • The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

    Russell N. Laczniak;Darrel D. Muehling

  • Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

    Darrel D. Muehling;David E. Sprott;Abdullah J. Sultan

  • An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses.

    Darrel D. Muehling;Vincent J. Pascal

  • Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

    Ioannis Kareklas;Darrel D. Muehling;T. J. Weber

  • Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

    Darrel D. Muehling;Russell N. Laczniak;J. Craig Andrews

  • The moderating effects of ad message involvement: A reassessment

    Darrel D. Muehling;Russell N. Laczniak;Jeffrey J. Stoltman

  • Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

    Darrel D. Muehling

  • The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing

    Ioannis Kareklas;Jeffrey R. Carlson;Darrel D. Muehling

  • Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing

    Russell N. Laczniak;Darrel D. Muehling

  • The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

    Paul D. Bolls;Darrel D. Muehling

  • Advertising Message Involvement: The Role of Enduring and Situational Factors

    Russell N. Laczniak;Deanna S. Kempf;Darrel D. Muehling

  • Enhancing Knowledge Development in Marketing

    Easwar Iyer;Jill Avery;Sundar Bharadwaj;Thomas Brashear Alejandro

Frequent Co-Authors

David E. Sprott
David E. Sprott Claremont Graduate University
Jeff Joireman
Jeff Joireman Washington State University
J. Craig Andrews
J. Craig Andrews Marquette University
Les Carlson
Les Carlson University of Nebraska–Lincoln
Srinivas Durvasula
Srinivas Durvasula Marquette University
Wesley J. Johnston
Wesley J. Johnston Georgia State University

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