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Business and Management

D-Index
34
Citations
6830
World Ranking
2310
National Ranking
912

Overview

Darrel D. Muehling is affiliated with Washington State University in the United States. Their research primarily spans the broad field of Social Sciences, with a focus on subfields including Sociology and Political Science, Marketing, Communication, Health, and Cognitive Neuroscience.

Their work addresses several core topics such as Misinformation and Its Impacts, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Social Media and Politics, Climate Change Communication and Perception, Vaccine Coverage and Hesitancy, and the Psychology of Moral and Emotional Judgment.

Recent publications by Darrel D. Muehling include:

  • The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews, 2020, Journal of Marketing Communications
  • Online Engagement with Memes and Comments about Climate Change, 2022, Sustainability
  • Reexamining health messages in the political age: The politicization of the COVID-19 pandemic and its detrimental effects on vaccine hesitancy, 2023, Journal of Consumer Affairs

Frequent co-authors collaborating with Darrel D. Muehling include:

  • Ioannis Kareklas
  • Ismail Karabas
  • Till Weber
  • Aleksandra Kovacheva
  • Hillary J. D. Wiener

Their publications appear in venues such as:

  • Journal of Marketing Communications
  • Sustainability
  • Journal of Consumer Affairs

Best Publications

  • An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General

    Darrel D. Muehling

  • THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

    Darrel D. Muehling;David E. Sprott

  • “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

    Ioannis Kareklas;Jeffrey R. Carlson;Darrel D. Muehling

  • The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

    Vincent J. Pascal;David E. Sprott;Darrel D. Muehling

  • Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels

    Darrel D. Muehling;Russell N. Laczniak

  • Attitude toward the Ad: A Review

    Darrel D. Muehling;Michelle McCann

  • Manipulating Message Involvement in Advertising Research

    Russell N. Laczniak;Darrel D. Muehling;Sanford Grossbart

  • An Investigation of Factors Contributing to Consumer Brand Confusion

    Ellen R. Foxman;Darrel D. Muehling;Phil W. Berger

  • The Impact of Comparative Advertising on Levels of Message Involvement

    Darrel D. Muehling;Jeffrey J. Stoltman;Sanford Grossbart

  • The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

    Russell N. Laczniak;Darrel D. Muehling

  • Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

    Darrel D. Muehling;David E. Sprott;Abdullah J. Sultan

  • An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses.

    Darrel D. Muehling;Vincent J. Pascal

  • Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

    Ioannis Kareklas;Darrel D. Muehling;T. J. Weber

  • Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

    Darrel D. Muehling;Russell N. Laczniak;J. Craig Andrews

  • The moderating effects of ad message involvement: A reassessment

    Darrel D. Muehling;Russell N. Laczniak;Jeffrey J. Stoltman

  • Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

    Darrel D. Muehling

  • The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing

    Ioannis Kareklas;Jeffrey R. Carlson;Darrel D. Muehling

  • Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing

    Russell N. Laczniak;Darrel D. Muehling

  • The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

    Paul D. Bolls;Darrel D. Muehling

  • Advertising Message Involvement: The Role of Enduring and Situational Factors

    Russell N. Laczniak;Deanna S. Kempf;Darrel D. Muehling

  • Enhancing Knowledge Development in Marketing

    Easwar Iyer;Jill Avery;Sundar Bharadwaj;Thomas Brashear Alejandro

Frequent Co-Authors

David E. Sprott
David E. Sprott Claremont Graduate University
Jeff Joireman
Jeff Joireman Washington State University
J. Craig Andrews
J. Craig Andrews Marquette University
Srinivas Durvasula
Srinivas Durvasula Marquette University
Wesley J. Johnston
Wesley J. Johnston Georgia State University

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