What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
The scientist’s investigation covers issues in Marketing, Social psychology, Consumer behaviour, Advertising and Structural equation modeling.
His Marketing study incorporates themes from Context and Affect.
As a part of the same scientific family, Michel Laroche mostly works in the field of Social psychology, focusing on Intangibility and, on occasion, Data science.
He combines subjects such as Interpersonal communication, Interpersonal influence, Globalization, Service and Market segmentation with his study of Consumer behaviour.
He regularly ties together related areas like Promotion in his Advertising studies.
His work in Structural equation modeling covers topics such as Services marketing which are related to areas like Goods and services.
His most cited work include:
- Targeting consumers who are willing to pay more for environmentally friendly products (1722 citations)
- The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (476 citations)
- The influence of country image structure on consumer evaluations of foreign products (458 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Advertising, Social psychology, Consumer behaviour and Acculturation are his primary areas of study.
His Marketing study frequently links to adjacent areas such as Context.
His work in the fields of Brand management and Brand equity overlaps with other areas such as Cross-cultural.
His work on Brand community and Brand extension as part of general Brand management study is frequently linked to Empirical research, bridging the gap between disciplines.
His research in Social psychology intersects with topics in Developmental psychology and Structural equation modeling.
His work carried out in the field of Consumer behaviour brings together such families of science as Globalization and Dominance.
He most often published in these fields:
- Marketing (43.62%)
- Advertising (33.33%)
- Social psychology (29.63%)
What were the highlights of his more recent work (between 2013-2021)?
- Marketing (43.62%)
- Advertising (33.33%)
- Social psychology (29.63%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Advertising, Social psychology, Globalization and Acculturation.
His research integrates issues of Public relations and Reputation in his study of Marketing.
His Reputation research includes themes of Identity and Brand management, Brand community.
His study in Advertising is interdisciplinary in nature, drawing from both Latent semantic analysis, Content analysis, Hofstede's cultural dimensions theory and Set.
His Social psychology research incorporates themes from Intangibility and Dominance.
His Globalization research focuses on Consumer behaviour and how it connects with Product category.
Between 2013 and 2021, his most popular works were:
- The roles of brand community and community engagement in building brand trust on social media (212 citations)
- Brand communities based in social media (158 citations)
- How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns (123 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Advertising
His primary areas of investigation include Social psychology, Marketing, Advertising, Context and Acculturation.
His Social psychology study incorporates themes from Intangibility and Public policy.
His studies in Marketing integrate themes in fields like Public relations and Reputation.
His Advertising course of study focuses on Latent semantic analysis and Quantitative research, Set and Valence.
His research investigates the connection between Context and topics such as Developmental psychology that intersect with problems in Belongingness and Market segmentation.
In Brand management, Michel Laroche works on issues like Community engagement, which are connected to Brand community.
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