World's Best Scientists 2026 revealed!
Michel Laroche

Michel Laroche

Award Badge
Business and Management
Canada
2026

D-Index & Metrics

Business and Management

D-Index
76
Citations
27943
World Ranking
202
National Ranking
10

Research.com Recognitions

  • 2026 - Research.com Business and Management in Canada Leader Award
  • 2025 - Research.com Business and Management in Canada Leader Award
  • 2024 - Research.com Business and Management in Canada Leader Award
  • 2023 - Research.com Business and Management in Canada Leader Award
  • 2022 - Research.com Business and Management in Canada Leader Award
  • 1998 - Fellow of the Royal Society of Canada Academy of Social Sciences

Overview

Michel Laroche is affiliated with Concordia University in Canada with a research focus primarily in the fields of Business, Management and Accounting, and Social Sciences. Their scholarly work spans several subfields, including Marketing, Sociology and Political Science, Social Psychology, Organizational Behavior and Human Resource Management, and Artificial Intelligence.

Their recent publications cover diverse aspects of consumer and retail behavior, cultural influences, and digital marketing. Notable papers include:

  • "Brand hate: a multidimensional construct" (2020), published in the Journal of Product & Brand Management
  • "Hofstede's individual-level indulgence dimension: Scale development and validation" (2021), published in the Journal of Retailing and Consumer Services
  • "An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions" (2021), published in the Journal of Retailing and Consumer Services
  • "Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence" (2021), published in International Marketing Review
  • "Caged, helpless but not bored: consumption values derived from over-the-top platforms during pandemic" (2023), published in Information Technology and People

Frequent co-authors collaborating with Michel Laroche include:

  • Marie-Odile Richard
  • Michèle Paulin
  • Rong Li
  • Ali Heydari
  • Jean-Michel Sahut

The scholar regularly publishes in key academic venues such as the Journal of Retailing and Consumer Services, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, Journal of Product & Brand Management, Journal of Business Research, and International Journal of Consumer Studies.

Their main research topics involve:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Cultural Differences and Values
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Psychology of Moral and Emotional Judgment

In recognition of their contributions to the social sciences, Michel Laroche was awarded the title of Fellow of the Royal Society of Canada in 1998 by the Academy of Social Sciences.

Best Publications

  • Targeting consumers who are willing to pay more for environmentally friendly products

    Michel Laroche;Jasmin Bergeron;Guido Barbaro‐Forleo

  • The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

    Michel Laroche;Mohammad Reza Habibi;Marie-Odile Richard;Ramesh Sankaranarayanan

  • To be or not to be in social media: How brand loyalty is affected by social media?

    Michel Laroche;Mohammad Reza Habibi;Marie-Odile Richard

  • Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

    Michel Laroche;Chankon Kim;Lianxi Zhou

  • The influence of country image structure on consumer evaluations of foreign products

    Michel Laroche;Nicolas Papadopoulos;Louise A. Heslop;Mehdi Mourali

  • Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

    Mark Cleveland;Michel Laroche;Nicolas Papadopoulos

  • Acculturaton to the global consumer culture: Scale development and research paradigm

    Mark Cleveland;Michel Laroche

  • The roles of brand community and community engagement in building brand trust on social media

    Mohammad Reza Habibi;Michel Laroche;Marie-Odile Richard

  • Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

    Michel Laroche;Zhiyong Yang;Gordon H.G. McDougall;Jasmin Bergeron

  • Shades of green: linking environmental locus of control and pro‐environmental behaviors

    Mark Cleveland;Maria Kalamas;Michel Laroche

  • Exploring How Intangibility Affects Perceived Risk

    Michel Laroche;Gordon H. G. McDougall;Jasmin Bergeron;Zhiyong Yang

  • Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

    Michel Laroche;Linda C. Ueltschy;Shuzo Abe;Mark Cleveland

  • How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

    Marcelo Vinhal Nepomuceno;Michel Laroche;Marie-Odile Richard

  • How intangibility affects perceived risk: the moderating role of knowledge and involvement

    Michel Laroche;Jasmin Bergeron;Christine Goutaland

  • Gender differences in information search strategies for a Christmas gift

    Michel Laroche;Gad Saad;Mark Cleveland;Elizabeth Browne

  • Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories

    Mark Cleveland;Nicolas G. Papadopoulos;Michel Laroche

  • Service quality and satisfaction: an international comparison of professional services perceptions

    Linda C. Ueltschy;Michel Laroche;Axel Eggert;Uta Bindl

  • Individualistic orientation and consumer susceptibility to interpersonal influence

    Mehdi Mourali;Michel Laroche;Frank Pons

  • Brand communities based in social media

    Mohammad Reza Habibi;Michel Laroche;Marie-Odile Richard

  • Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians

    Mark Cleveland;Michel Laroche;Ranim Hallab

  • A Three-Dimensional Scale of Intangibility

    Michel Laroche;Jasmin Bergeron;Christine Goutaland

Frequent Co-Authors

Chankon Kim
Chankon Kim Saint Mary's University
Lianxi Zhou
Lianxi Zhou Brock University
Jean-Charles Chebat
Jean-Charles Chebat HEC Montréal
Barry J. Babin
Barry J. Babin University of Mississippi
Nripendra P. Rana
Nripendra P. Rana Queen's University Belfast
Joseph F. Hair
Joseph F. Hair University of South Alabama
Yogesh K. Dwivedi
Yogesh K. Dwivedi King Fahd University of Petroleum and Minerals
Marko Sarstedt
Marko Sarstedt Ludwig Maximilian University of Munich
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Nick Hajli
Nick Hajli Loughborough University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Studying Business and Management in the USA opens up versatile career paths across sectors such as healthcare, finance, and technology. Many students today are opting for online degrees to gain specialized skills, thanks to their flexibility and affordability. For those interested in healthcare administration, finding the cheapest online healthcare administration degree can help you save on tuition while preparing for roles in hospital management and public health organizations.

If you’re considering an advanced credential, pursuing one of the most affordable mha programs could fast-track your leadership potential in healthcare systems. Meanwhile, accounting remains a popular field; enrolling in the cheapest accounting degree online can open doors in auditing, financial analysis, and corporate finance.

For those drawn to technology and innovation, exploring online ai degree programs is a smart move, as AI continues to reshape business operations and strategy. Considering these affordable options can make your education more accessible and set you up for a successful, future-ready career.

Best Scientists Citing Michel Laroche

Trending Scientists