What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Advertising
His primary scientific interests are in Marketing, Advertising, Consumer behaviour, Structural equation modeling and Technology acceptance model.
His study brings together the fields of The Internet and Marketing.
Charles Dennis has researched The Internet in several fields, including Quality, Unified theory of acceptance and use of technology and Knowledge management.
Charles Dennis combines subjects such as Qualitative research, Focus group and Digital signage with his study of Advertising.
His Consumer behaviour research includes elements of Consumer satisfaction, Empirical research and Control.
The study incorporates disciplines such as Invariance analysis, Expectation confirmation theory, Continuance and Measure in addition to Structural equation modeling.
His most cited work include:
- Internet banking acceptance model: Cross-market examination (222 citations)
- e-Consumer Behaviour (190 citations)
- Consumers online: intentions, orientations and segmentation (132 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Advertising, Consumer behaviour, Context and Social psychology.
He merges many fields, such as Marketing and Attractiveness, in his writings.
Charles Dennis has included themes like Perception, The Internet, Internet shopping, Digital signage and Structural equation modeling in his Advertising study.
His work in Internet shopping covers topics such as Continuance which are related to areas like Technology acceptance model.
Charles Dennis applies his multidisciplinary studies on Consumer behaviour and Consumption in his research.
His Social psychology research is multidisciplinary, incorporating perspectives in Theory of planned behavior and Communication channel.
He most often published in these fields:
- Marketing (47.75%)
- Advertising (44.38%)
- Consumer behaviour (14.61%)
What were the highlights of his more recent work (between 2018-2021)?
- Marketing (47.75%)
- Advertising (44.38%)
- Retail management (3.37%)
In recent papers he was focusing on the following fields of study:
Charles Dennis mainly investigates Marketing, Advertising, Retail management, Big data and Consumer behaviour.
His work in the fields of Marketing, such as Retail design, overlaps with other areas such as Centrality.
Charles Dennis integrates Advertising with Aesthetic experience in his study.
His biological study spans a wide range of topics, including Access network, Competitive intelligence, Innovation management and Technology management.
His work carried out in the field of Technology management brings together such families of science as Quality and Subject.
His Big data research is multidisciplinary, relying on both Ranking, Sentiment analysis and Services marketing.
Between 2018 and 2021, his most popular works were:
- Competing during a pandemic? Retailers' ups and downs during the COVID-19 outbreak. (67 citations)
- Making sense of consumers’ tweets: Sentiment outcomes for fast fashion retailers through Big Data analytics (21 citations)
- Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia (10 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Social psychology
His scientific interests lie mostly in Big data, Consumer behaviour, Corporate identity, Internet retailing and Digital marketing.
The various areas that Charles Dennis examines in his Big data study include Sentiment analysis, Advertising and Marketing intelligence.
His study with Consumer behaviour involves better knowledge in Marketing.
His work deals with themes such as Multimethodology, Corporation, Conceptual model, Order and Focus group, which intersect with Corporate identity.
His Internet retailing study frequently draws connections to other fields, such as Telecommunications.
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