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Business and Management

D-Index
32
Citations
11371
World Ranking
2556
National Ranking
410

Overview

Mihalis Kavaratzis is affiliated with Manchester Metropolitan University in the United Kingdom. Their academic work predominantly focuses on social sciences and business, management, and accounting, with a strong interdisciplinary approach incorporating sociology, political science, marketing, transportation, organizational behavior, human resource management, geography, planning, and development.

Their research covers several main topics, notably:

  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Cruise Tourism Development and Management
  • Geographies of human-animal interactions
  • Religious Tourism and Spaces

Kavaratzis has contributed to various peer-reviewed publications, appearing multiple times in these venues:

  • Place Branding and Public Diplomacy
  • Tourism and Hospitality
  • Tourism Management
  • Tijdschrift voor Economische en Sociale Geografie
  • Anatolia

Selected recent publications include:

  • Special Section: The future of place branding, 2021, Place Branding and Public Diplomacy
  • Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions, 2021, Tourism and Hospitality
  • A happy experience of a dark place: Consuming and performing the Jallianwala Bagh, 2020, Tourism Management
  • Is 'City Branding' Worth Re-Visiting?, 2020, Tijdschrift voor Economische en Sociale Geografie
  • A memorable tourism experience and its effect on country image, 2021, Anatolia

Frequent collaborators include Magdalena Florek, Dimitris Papadopoulos, Massimo Giovanardi, Ioana Stoica, and Christina Schwabenland. These collaborations reflect a range of interdisciplinary engagements within the areas of place branding, tourism research, and marketing.

Best Publications

  • City branding: An effective assertion of identity or a transitory marketing trick?

    Mihalis Kavaratzis;G J Ashworth

  • The dynamics of place brands An identity-based approach to place branding theory

    Mihalis Kavaratzis;Mary Jo Hatch

  • My city – my brand: the different roles of residents in place branding

    Erik Braun;Mihalis Kavaratzis;Sebastian Zenker

  • Place Branding: A Review of Trends and Conceptual Models

    Mihalis Kavaratzis

  • Beyond the logo: Brand management for cities

    Gregory Ashworth;Mihalis Kavaratzis

  • Place marketing. How did we get here and where are we going

    Mihalis Kavaratzis;Gregory Ashworth

  • From “necessary evil” to necessity: stakeholders' involvement in place branding

    Mihalis Kavaratzis

  • Cities and their brands: Lessons from corporate branding

    Mihalis Kavaratzis

  • Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

    Mihalis Kavaratzis;Ares Kalandides

  • Towards effective place brand management : branding European cities and regions

    G. J. Ashworth;Mihalis Kavaratzis

  • From city marketing to city branding : An interdisciplinary analysis with reference to Amsterdam, Budapest and Athens

    Mihalis Kavaratzis

  • Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

    Mihalis Kavaratzis;Gregory Ashworth

  • City Marketing: The Past, the Present and Some Unresolved Issues

    Mihalis Kavaratzis

  • The role of brand elements in destination branding

    Stella Kladou;Mihalis Kavaratzis;Irini Rigopoulou;Eleftheria Salonika

  • Rethinking place branding: Comprehensive brand development for cities and regions

    Mihalis Kavaratzis;Gary Warnaby;Gregory J. Ashworth

  • Towards Effective Place Brand Management

    Gregory Ashworth;Mihalis Kavaratzis

  • The Need to Rethink Place Branding

    Gregory J. Ashworth;Mihalis Kavaratzis;Gary Warnaby

  • Place Branding: Where Do We Stand?

    Mihalis Kavaratzis;Gregory Ashworth

  • Rethinking destination image formation

    Hidayet Kislali;Mihalis Kavaratzis;Michael Saren

  • Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

    Giuseppe Pedeliento;Mihalis Kavaratzis

  • My City - My Brand: The Role of Residents in Place Branding

    Erik Braun;Mihalis Kavaratzis;Sebastian Zenker

Frequent Co-Authors

Gregory Ashworth
Gregory Ashworth University of Groningen
Gary Warnaby
Gary Warnaby Manchester Metropolitan University
Mary Jo Hatch
Mary Jo Hatch University of Virginia
Charles Dennis
Charles Dennis Newcastle University
Nigel Morgan
Nigel Morgan Manchester Metropolitan University

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