D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 33 Citations 4,732 110 World Ranking 1073 National Ranking 184

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social science
  • Management

Gary Warnaby spends much of his time researching Marketing, Context, Place branding, Advertising and Public relations. Marketing is closely attributed to Private sector in his study. His work deals with themes such as Augmented reality, Knowledge management, Marketing research, Qualitative marketing research and Service-dominant logic, which intersect with Context.

His Place branding research incorporates elements of Media studies, Commodification, Corporate branding, Construct and Product. His Advertising study combines topics from a wide range of disciplines, such as Country of origin and Value. His work on Senior management as part of general Public relations study is frequently linked to Strategic decision making, bridging the gap between disciplines.

His most cited work include:

  • What about the 'place' in place marketing? (122 citations)
  • Towards a service-dominant place marketing logic (120 citations)
  • Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda (92 citations)

What are the main themes of his work throughout his whole career to date?

His primary scientific interests are in Marketing, Context, Advertising, Public relations and Town centre. His studies deal with areas such as Experiential learning, Value and Destinations as well as Marketing. His work carried out in the field of Context brings together such families of science as Empirical research and Knowledge management.

His work in the fields of Advertising, such as Consumer behaviour, overlaps with other areas such as Consumption. His Stakeholder study in the realm of Public relations interacts with subjects such as Work. The Town centre study combines topics in areas such as Promotion, Typology, Questionnaire and Public administration.

He most often published in these fields:

  • Marketing (49.15%)
  • Context (19.21%)
  • Advertising (16.38%)

What were the highlights of his more recent work (between 2018-2021)?

  • Context (19.21%)
  • Marketing (49.15%)
  • Advertising (16.38%)

In recent papers he was focusing on the following fields of study:

His main research concerns Context, Marketing, Advertising, Performativity and Experiential learning. His Context study incorporates themes from Public value, Ecological economics and Populism. When carried out as part of a general Marketing research project, his work on Customer needs is frequently linked to work in Variety, therefore connecting diverse disciplines of study.

His work in Advertising tackles topics such as Empirical evidence which are related to areas like Augmented reality and Consumer behaviour. Gary Warnaby has researched Performativity in several fields, including Mutualism, Commons, Neoclassical economics and Performative utterance. Gary Warnaby has included themes like Engineering ethics and Lease in his Experiential learning study.

Between 2018 and 2021, his most popular works were:

  • Changing Customer Behaviour; Changing Retailer Response? The Potential for Pop-up Retailing (6 citations)
  • Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format (6 citations)
  • Scalar tensions in urban toponymic inscription: The corporate (re)naming of football stadia (5 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social science
  • Management

His primary areas of study are Marketing, Stadium, Football, Context and Customer needs. His work on Focus group as part of general Marketing research is frequently linked to Variety, bridging the gap between disciplines. Gary Warnaby integrates many fields, such as Stadium, Conurbation, Toponymy, Scale, Scope and Media studies, in his works.

Gary Warnaby interconnects Identity, Commodification, Corporate branding and Public relations in the investigation of issues within Football. The various areas that he examines in his Context study include Psychogeography, Originality, Value, Semiotics and Corporate identity. His Customer needs study combines topics in areas such as Epithet and Flexibility.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

What about the 'place' in place marketing?

Gary Warnaby;Dominic Medway.
Marketing Theory (2013)

258 Citations

Towards a service-dominant place marketing logic

Gary Warnaby.
Marketing Theory (2009)

236 Citations

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Francesca Bonetti;Gary Warnaby;Lee Quinn.
International AR & VR Conference: Empowering Human, Place and Business through AR & VR (2018)

180 Citations

Rethinking place branding: Comprehensive brand development for cities and regions

Mihalis Kavaratzis;Gary Warnaby;Gregory J. Ashworth.
Springer International Publishing (2015)

168 Citations

Alternative perspectives on marketing and the place brand

Dominic Medway;Gary Warnaby.
European Journal of Marketing (2008)

166 Citations

Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

Steve Baron;Gary Warnaby.
Industrial Marketing Management (2011)

158 Citations

Public Relations Practitioners' Role Enactment at the Senior Management Level Within UK Companies

Danny A. Moss;Gary Warnaby;Andrew J. Newman.
Journal of Public Relations Research (2000)

153 Citations

Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations

Gary Warnaby;Barry J. Davies.
International Journal of Retail & Distribution Management (1997)

146 Citations

'Town centre management in the UK: A review, synthesis and research agenda'

Gary Warnaby;Andrew Alexander;Dominic Medway.
The International Review of Retail, Distribution and Consumer Research (1998)

140 Citations

Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels

Morven G. McEachern;Gary Warnaby.
International Journal of Consumer Studies (2008)

140 Citations

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