World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
42
Citations
6617
World Ranking
1508
National Ranking
243

Overview

Gary Warnaby is affiliated with Manchester Metropolitan University in the United Kingdom. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with specific attention to subfields such as Sociology and Political Science, Marketing, Geography, Planning and Development, Urban Studies, and Organizational Behavior and Human Resource Management.

The scientist's recent research work includes a number of papers published between 2020 and 2023. Notable papers consist of:

  • "Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England" (2021, Current Issues in Tourism)
  • "Mobilising Sense of Place for Degrowth? Lessons From Lancashire's Anti-fracking Activism" (2021, Ecological Economics)
  • "Reframing high street viability: A review and synthesis in the English context" (2023, Cities)
  • "Co-creation and co-design in pop-up stores: The intersection of marketing and design research?" (2020, Creativity and Innovation Management)
  • "The importance of context in understanding football fans' reactions to corporate stadia naming rights sponsorships" (2020, European Journal of Marketing)

Their frequent collaborators include Dominic Medway, Cathy Parker, Javier Lloveras, James Scott Vandeventer, and Nikos Ntounis.

Gary Warnaby has contributed to a variety of publication venues. The main venues featuring their work are:

  • Journal of Place Management and Development
  • Journal of Customer Behaviour
  • Urban Geography
  • Current Issues in Tourism
  • Ecological Economics

The key research topics addressed by Gary Warnaby comprise:

  • Diverse Aspects of Tourism Research
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Sport and Mega-Event Impacts
  • Geographies of human-animal interactions
  • Spatial and Cultural Studies
  • Customer Service Quality and Loyalty

This overview reflects the scientist's academic focus areas and contributions across multiple disciplines, with research extending into tourism, marketing, urban studies, and consumer behavior. Their collaborative network and publication record indicate an active engagement with both theoretical and applied aspects of social sciences and management research.

Best Publications

  • Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

    Francesca Bonetti;Gary Warnaby;Lee Quinn

  • What about the 'place' in place marketing?

    Gary Warnaby;Dominic Medway

  • Towards a service-dominant place marketing logic

    Gary Warnaby

  • Rethinking place branding: Comprehensive brand development for cities and regions

    Mihalis Kavaratzis;Gary Warnaby;Gregory J. Ashworth

  • Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

    Steve Baron;Gary Warnaby

  • Alternative perspectives on marketing and the place brand

    Dominic Medway;Gary Warnaby

  • Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England

    Nikos Ntounis;Cathy Parker;Heather Skinner;Chloe Steadman

  • Thinking locally, acting locally? Conscious consumers and farmers’ markets

    Morven G. McEachern;Gary Warnaby;Marylyn Carrigan;Isabelle Szmigin

  • Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels

    Morven G. McEachern;Gary Warnaby

  • Public Relations Practitioners' Role Enactment at the Senior Management Level Within UK Companies

    Danny A. Moss;Gary Warnaby;Andrew J. Newman

  • Service(s) marketing research: Developments and directions

    Steve Hunter-Jones P. Baron;G Warnaby;Pippa Hunter-Jones

  • Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations

    Gary Warnaby;Barry J. Davies

  • 'Town centre management in the UK: A review, synthesis and research agenda'

    Gary Warnaby;Andrew Alexander;Dominic Medway

  • Relationship Marketing: A Consumer Experience Approach

    S Baron;A Conway;G Warnaby

  • What's in a Name? Place Branding and Toponymic Commodification

    Dominic Medway;Gary Warnaby

  • The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China

    Sindy Liu;Patsy Perry;Christopher Moore;Gary Warnaby

  • Feed People First:A Service Ecosystem Perspective on Innovative Food Waste Reduction

    Steve Baron;Anthony Patterson;Roger Maull;Gary Warnaby

  • The Need to Rethink Place Branding

    Gregory J. Ashworth;Mihalis Kavaratzis;Gary Warnaby

  • Marketing UK towns and cities as shopping destinations

    Gary Warnaby;David Bennison;Barry J. Davies;Howard Hughes

  • Demarketing Places: Rationales and Strategies

    Dominic Medway;Gary Warnaby;Sheetal Dharni

Frequent Co-Authors

Mihalis Kavaratzis
Mihalis Kavaratzis Manchester Metropolitan University
Gregory Ashworth
Gregory Ashworth University of Groningen
Isabelle Szmigin
Isabelle Szmigin University of Birmingham
Eleonora Pantano
Eleonora Pantano University of Bristol
Marylyn Carrigan
Marylyn Carrigan Heriot-Watt University
Kevin Ward
Kevin Ward University of Manchester
Roger Maull
Roger Maull University of Exeter
Leigh Sparks
Leigh Sparks University of Stirling

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management studies in the USA opens doors to a wide range of specialized online degrees, each tailored for distinct career ambitions. Those interested in financial leadership may find an accounting degree highly valuable. It provides foundational knowledge for roles in corporate finance, auditing, and tax management.

For those looking to incorporate technology into their business acumen, the cheapest online masters in artificial intelligence can add a future-ready edge. This degree is ideal for students aiming to leverage AI for business growth, analytics, or automation.

Interested in overseeing major infrastructure projects? A construction management masters degree online blends business principles with technical management skills, preparing graduates for leadership roles in the construction sector.

Experienced professionals aiming for executive-level advancement should consider an affordable online executive mba. This credential stands out for those seeking to elevate their strategic decision-making and management expertise while balancing work commitments.

Best Scientists Citing Gary Warnaby

Trending Scientists

Recently Published Articles